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Ir mobile considerations_overview

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Considerations for updating the investor relations functions to adapt to a mobile environment.

Considerations for updating the investor relations functions to adapt to a mobile environment.


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  • 1. Investor Relations Mobile Considerations – Overview (…Operating In A Digital Era) November 2012Investor Relations Mobile ConsiderationsWhy? ......................................................................................................................... 1What? ........................................................................................................................ 2How? ......................................................................................................................... 4Contact Information .................................................................................................. 6Why Invenio Advisors?............................................................................................... 6Why?The mobile trend is changing everything – the proliferation of smart phones and tablets is altering the wayexecutives and investors are engaging with information. As a result, company investor relations groups areadjusting how they operate. The following key factors are the primary drivers of this: 1. Increasingly, executives and investors desire access to information anytime, anywhere, on their mobile devices, 2. Need to increase efficiency in delivering information, resulting in significant expense savings to the Company, 3. Desire to improve investors’ perception of the company (i.e., the way they communicate needs to be consistent with the message they are delivering – “we are company that is relevant and we accept and embrace change”), 4. A desire for a greener and more efficient environment. Companies are becoming more focused on sustainability, and operating in a more environmentally friendly way. And, of course, a side benefit of that is a significant gain in efficiency.A few relevant points regarding mobile…“What matters is that in the next five years every person on this planet is going to be using a mobile device.And these devices are going to be used far more than any traditional computer ever has been and ever willbe.”Good Way to Think About Your Mobile StrategyBusinessInsider.com 1 Don Tomoff, MBA, CPA
  • 2. Investor Relations Mobile Considerations – Overview (…Operating In A Digital Era) November 2012“The main continuous trend identified in the report is that everything is going mobile. This evolution ismainly being driven by peoples increasing demand for anywhere, anytime connectivity and the use of video,cloud-based services and the internet - but also by machine-to-machine connectivity.”85% Of The Worlds Population Covered By High-Speed Mobile Internet In 2017Ericcson.com“Consumers are migrating away from PC-based Internet usage and are increasingly using mobile devices astheir default gateway to the Internet. According to IDC, the U.S. is leading this trend, with Western Europeand Japan only about two years behind.”IDC: More and more people using mobile devices as default gateway to the InternetWhat?Executives are addressing some of the following questions when they evaluate their IR workflow… 1. Where are our expenses out-of-line? Do we have an opportunity by going digital? 2. How can we improve our workflow by going significantly digital (“paper-lite”, rather than paperless) 3. Will this benefit our “customers” (customers defined as the groups you serve – management, board of directors, investors, analysts – buy-side, sell-side, etc.) 4. How are our customer’s expectations changing? Are we being proactive in addressing those? 5. How do we organize, track and find things? 6. We are still doing things the same way they were done 3-5 years ago? What are the obvious opportunities? 7. What are other companies doing? 8. How do we develop a “change-oriented” culture? How do we manage the change? 9. How do we transition our company’s IR reporting (business intelligence/analytics) onto the mobile devices that our executives are carrying?Resources Worth ReviewingThe Big Picture: Five Trends Impacting the Business Landscape – and Why They Matter To You, OSCPAVoice, October 2012Look out CFO’s, The Future of Finance is Change, CFO.com, August 2012Mobile Industry Statistics, www.digby.com, 2012 2 Don Tomoff, MBA, CPA
  • 3. Investor Relations Mobile Considerations – Overview (…Operating In A Digital Era) November 2012Investor Relations Specific TrendsInvestor Relations Apps“A Trend for Smartphone Era: Wal-Mart, SodaStream, Sysco among the pioneers in such communications”Investors Business Daily (subscription required)“New Ideas and Tips for PDF financial reports (Best Practices)”IRWebReport – March 2011“Mobile IR Websites Reviewed”IRWebReport.com –December 1, 2010“5 Simple Ways to Incorporate Mobile Into Your IR Program”Thomson Reuters, October 19, 2012 Selected observations included in article: “By 2013, mobile is expected to be the first screen for all Web usage. What does this mean for IR? Well, it means your IR website will probably be viewed on a smartphone or tablet.” “Increase productivity and collaboration by using a tablet – ideal for when you’re on the road or in the office. Imagine not having to print a 30-slide investor presentation to prepare for a meeting because you can view it and add notes to it directly from your tablet. Or pulling up the most recent sell-side research report to understand investor sentiment from a cab on your way to an investor meeting.”“Some considerations for making your IR website a ‘go to’ news source for Mobile users”Q4 Web Systems, October 31, 2012 3 Don Tomoff, MBA, CPA
  • 4. Investor Relations Mobile Considerations – Overview (…Operating In A Digital Era) November 2012How?Summarized below is an analysis of the typical investor related functions performed, with an analysis of 1) mobile relevance, 2) frequency ofupdate/interaction, and 3) audience the function pertains to.Notes:  Primary interaction; frequency consistent  Less frequent interaction; as needed effort  Little, if any interaction; no involvementRelevant? Indicates whether a digital workflow/mobile considerations apply to this processFrequency Indicates the frequency that the process is performed. No. Responsibility Relevant? Frequency Internal Board External 1 Maintain investor relations plan No Annual    2 FAQ analysis; earnings call prep Yes Quarterly    3 Peer group competitive analysis Yes Quarterly    4 Measure, monitor IR Group performance No Ongoing    5 Monitor business; adjust IR message Yes Ongoing    6 Reg FD training coordination No Ongoing    7 Investor presentations; roadshow coordination Yes Ongoing    8 Earnings releases; SEC document coordination Yes Quarterly    4 Don Tomoff, MBA, CPA
  • 5. Investor Relations Mobile Considerations – Overview (…Operating In A Digital Era) November 2012No. Responsibility Relevant? Frequency Internal Board External9 Develop, maintain investor contact/mailing list Yes Ongoing   10 Shareholder intelligence monitoring & reporting Yes Quarterly   11 Manage investor relations website Yes Ongoing   12 Disclosure requirements & best practices Yes Ongoing   13 Analyst reports review & summary preparation Yes Ongoing   14 Manage investor communications Yes Ongoing    Quarterly; as15 Organize conferences, road shows, earnings, etc. No    needed16 Management IR resource package Yes Quarterly   17 Investor targeting & investor type analysis Yes Ongoing    5 Don Tomoff, MBA, CPA
  • 6. Investor Relations Mobile Considerations – Overview (…Operating In A Digital Era) November 2012Contact InformationDon Tomoff, MBA, CPADirectorInvenio Advisors, LLCdon@invenioadvisorsllc.comp 440-879-8632c 440-821-8327LinkedIn ProfileTwitter @invenioadvisors @dtomoffcpaDownload my Business CardWhy Invenio Advisors?Don has significant public company industry and consulting experience – in both investor relations and therelated SEC reporting functions. His broad perspective gained from working on both sides of the IR functionenable Don to provide cost-efficient, precise, effective strategies to move your IR processes forward in thedigital era.Since May 2010, Don has been a frequent speaker and provided consulting services on the topic of mobility.He has helped executives and companies – public and private – to “think differently” and explore theopportunities to leverage mobile devices and today’s technologies to move their processes forward. Thishas included investor relations information management functions, both internal and with externalstakeholders.Don’s LinkedIn profile provides further background informationClick/tap here to download PDF overview document of Invenio Advisors 6 Don Tomoff, MBA, CPA