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Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
Getting LinkedIn - 2014
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Getting LinkedIn - 2014

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The basics of getting started with LinkedIn.

The basics of getting started with LinkedIn.

Published in: Social Media, Technology, Business
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  • 1. Getting LinkedIn – Basics, Getting Started, and Tips October 2014
  • 2. BASICS
  • 3. Tap - More About Don – Bio & Background Social Business IS Big… “A World Gone Social” (Amazon Link) http://bit.ly/1sgOz5Z http://bit.ly/1rjr0V2 3
  • 4. Tap - More About Don – Bio & Background How Important Is Social Business? 4
  • 5. Tap - More About Don – Bio & Background How Important Is Social Business? 5
  • 6. Tap - More About Don – Bio & Background Thoughts  Shows you are relevant "Prove Your Worth. Because many people assume older professionals aren’t conversant with the Internet, you can shake up those misconceptions by proving yourself an adept online communicator. Of course, you should have a robust LinkedIn profile. But you’ll turn even more heads if you show a real familiarity with other tools, such as Twitter or Instagram, or if you’re an avid blogger.“ Tips For Seasoned Professionals: How To Reinvent Yourself For A Second Career http://www.forbes.com/sites/dorieclark/2014/05/20/tips-for-seasoned-professionals-how-to-reinvent-yourself-for-a-second-career/ 6
  • 7. GETTING STARTED
  • 8. Tap - More About Don – Bio & Background 7 Reasons Every Prof S/B on LinkedIn Tap here (or Image) to open article
  • 9. Tap - More About Don – Bio & Background 7 Reasons…cont.  Reconnect with your past  Gain expertise  Career management – a network should be your insurance for your future career growth  Business development, sales and marketing  Your “trusted network of advisors”  Network and connect with your peers 9
  • 10. Tap - More About Don – Bio & Background Why A LinkedIn Profile?  Manage your professional brand  Organize professional relationships  Gather and display recommendations  Become an expert  Attract recruiters: recruiters use LinkedIn Why You Should Have a LinkedIn Profile http://www.foxbusiness.com/personal-finance/2011/10/31/why-should-have-linkedin-profile/ 10
  • 11. Tap - More About Don – Bio & Background Mistakes On LinkedIn  Not using a picture  Putting up the wrong picture  Skipping the status  Using the default connection request  Neglecting the privacy settings  Skipping the summary  Eliminating past jobs or volunteer work  Lurking 8 Mistakes You Should Never Make On LinkedIn http://www.forbes.com/sites/learnvest/2013/03/04/8-mistakes-you-should-never-make-on-linkedin/ 11
  • 12. Tap - More About Don – Bio & Background Resource Magazine - FlipBoard Check out Getting LinkedIn by Don Tomoff http://flip.it/fzSqY 12
  • 13. LINKEDIN TIPS
  • 14. Tap - More About Don – Bio & Background Introductory Videos – 43 min! 1. Introduction / What is LinkedIn? (09:58) 2. Creating a Profile (11:00) 3. User Interface and Navigation Tour (11:54) 4. Adding Connections (05:46) 5. Interacting with Connections (04:41) Source: Ansonalex.com YouTube Channel https://www.youtube.com/watch?v=D_aXKxRPvE8&list=PLs7zxED4oCepq88a1BX6m_Qh86u76-Z6o
  • 15. Tap - More About Don – Bio & Background Beginner’s Guide Mashable - The Beginner’s Guide to LinkedIn Source: http://mashable.com/2012/05/23/linkedin-beginners/ 15
  • 16. Tap - More About Don – Bio & Background Benefits of LinkedIn 20 Benefits To Using LinkedIn Even If You Don’t Sell To Other Businesses Source: http://socialmediafuze.com/need-linkedin-business/ 16
  • 17. Tap - More About Don – Bio & Background Benefits of LinkedIn  Show people who you are, where you’ve come from  Get traffic to your website  Share posts your followers will enjoy  Access to experts in other areas  It isn’t just for finding jobs, it’s for growing your business relationships. 17
  • 18. Tap - More About Don – Bio & Background Profile Tips Professional LinkedIn Profile Tips: A Checklist of Must-Have Items 4/11/2015 18 Source: http://maximizesocialbusiness.com/professional-linkedin-profile-tips-checklist-9648/ The LinkedIn Recruiter homepage, where recruiters hunt for future employees. Photo: Alex Washburn/Wired
  • 19. Tap - More About Don – Bio & Background Profile Tips…cont.  Get serious about your photo  Customize your profile URL  Your Activity will show your latest status update – do you have one?  Your Professional Summary: Expand upon your Professional Headline – and support it  Make yourself contactable  Join relevant LinkedIn groups  Are you connected enough? 19
  • 20. Tap - More About Don – Bio & Background LinkedIn Questions Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask Source: http://blog.hubspot.com/marketing/linkedin-faqs-answered-list 20
  • 21. Tap - More About Don – Bio & Background LinkedIn Questions…cont.  Is a LinkedIn company page free?  What's the difference between a LinkedIn Company Page and a LinkedIn Group?  How many company page updates should you post in a day?  Is a company page a business account on LinkedIn?  Can you post to a group as a company?  Can you separate your personal account from your company page when posting things on LinkedIn?  Do the people who you personally connect with automatically become followers of your company page?  How do you get more followers to your company page? 21
  • 22. Tap - More About Don – Bio & Background LinkedIn User Trends 2014 LinkedIn User Trends (And 10 Top Surprises) Source: http://www.forbes.com/sites/cherylsnappconner/2014/05/04/new-research-2014-linkedin-user-trends-and-10-top-surprises/ Photo: LinkedIn Blog 22
  • 23. Tap - More About Don – Bio & Background LinkedIn User Trends…cont.  Company page usage jumped from 24% to 57%. “It is crazy to not create and use a LinkedIn company page,” Breitbarth maintains, particularly since Google generally reports LinkedIn company pages within the top 1-2 pages of results. This is “free money” for small- to mid-size companies.  Perceived importance of LinkedIn continues to grow. A full 70% of users give the site a 4 or 5 rating (out of 5) 23
  • 24. Tap - More About Don – Bio & Background Last Tip  MAKE IT PART OF YOUR ROUTINE!!  Managing a social media presence is just part of managing your professional life. – You will be searched online; is the story it tells the story you want? – PROFESSIONAL IS PARAMOUNT. Whatever you post on social media can be found. Be warned. 24

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