Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
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Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know

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Kaaren Hanson, vice president of design innovation at Intuit, presents “Moving the Needle: What Execs Don't Tell You, but Every Designer Should Know” at the Warm Gun Conference in San Francisco.

Kaaren Hanson, vice president of design innovation at Intuit, presents “Moving the Needle: What Execs Don't Tell You, but Every Designer Should Know” at the Warm Gun Conference in San Francisco.

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Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know Presentation Transcript

  • 1. @kaarenhanson @IntuitInc
  • 2. @kaarenhanson @IntuitInc
  • 3. they don’t really get design @kaarenhanson @IntuitInc
  • 4. @kaarenhanson @IntuitInc
  • 5. @kaarenhanson @IntuitInc
  • 6. @kaarenhanson @IntuitInc
  • 7. @kaarenhanson @IntuitInc
  • 8. share an experience that delighted you @kaarenhanson @IntuitInc
  • 9. help them feel it @kaarenhanson @IntuitInc
  • 10. scavenger hunt @kaarenhanson @IntuitInc
  • 11. they don’t know what to do @kaarenhanson @IntuitInc
  • 12. @kaarenhanson @IntuitInc
  • 13. design for delight @kaarenhanson @IntuitInc
  • 14. execs job: stay out of the way @kaarenhanson @IntuitInc
  • 15. they love measures
  • 16. ratios Designers Product managers @kaarenhanson @IntuitInc
  • 17. predictions 23% Delight accounts for ~75% of the variance in Net Promoter Score 20% 30% @kaarenhanson @IntuitInc
  • 18. lessons learned @kaarenhanson @IntuitInc
  • 19. create visceral experiences @kaarenhanson @IntuitInc
  • 20. give execs a job @kaarenhanson @IntuitInc
  • 21. lean into numbers @kaarenhanson @IntuitInc
  • 22. @kaarenhanson @IntuitInc