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Stanford: Leading Innovation and Growth in a Changing World

Stanford: Leading Innovation and Growth in a Changing World



We’ve all heard it before: Change is the only constant. ...

We’ve all heard it before: Change is the only constant.

The origins of that maxim can be traced back to about 500 B.C., but it certainly holds true in today’s world, especially in the tech and business landscape. So, how can tomorrow’s leaders prepare themselves to lead change and transform organizations in the future?

This presentation by Brad Smith, CEO of Intuit, shows how focusing on customer insight, building a culture of innovation and balancing key resources can fuel sustained growth in a changing world.

Since becoming CEO in January 2008, Smith has helped to transform Intuit from a desktop software giant with a stalling innovation engine to a connected services company with a vibrant innovation pipeline.



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    Stanford: Leading Innovation and Growth in a Changing World Stanford: Leading Innovation and Growth in a Changing World Presentation Transcript

    • the only constant is change
    • There is one certainty: You will have to leadtransformational change
    • Intuit :A story of transformation
    • Founded in ‘83: Improve financial lives
    • Today’s topicLeading innovation & growth in a rapidly changing world
    • The big questions
    • QUESTION #1How do you align &mobilize your team around a vision?
    • Define a vision that inspires action
    • First, listen… employees • Greatest underleveraged investors opportunities? customers • Greatest risks orindustry peers challenges? advisors • What can you do to screw it up?
    • Get a future-back, outside-in perspective
    • More than a greatcommunicator… a translator of dreams.
    • Package it into something memorable “Connected Services” Social Mobile Global
    • SUMMARY – Mobilizing & aligning your team around a vision• Strive for a vision that inspires action• Listen…and get an outside-in perspective• Package it into something memorable
    • QUESTION #2 How do you build aculture where innovation thrives?
    • “The bottleneck isalways at the top of the bottle.”
    • To walk a mile in a customer’s shoes… you must first remove your own
    • Foster an entrepreneurial environment Small teams Rapid experimentation Celebrate failure
    • “What the hell does mobile have to do with taxes?” “We have an idea…”
    • SUMMARY –Build a culture where innovation thrives • Questions you ask…not answers you give • Foster an entrepreneurial environment • Enable ideas to come from anywhere and set up processes to empower innovators
    • QUESTION #3How do you place betson today vs. tomorrow?
    • "Im actually asproud of many of the things we havent done as the things we have done.”
    • Your resources Time People Money
    • Manage offerings & investments in stagesHorizon 1 Horizon 2 Horizon 3 Extend & Build Emerging Create ViableDefend the Offerings Options Core
    • Align the right talentHorizon 1 Horizon 2 Horizon 3 Rowing White Water Diving for Crew Rafting Sunken Treasure
    • Define the right success metricsHorizon 1 Horizon 2 Horizon 3 Grow the Prove the Prove the user business… business model… concept… profitably with scale with compelling business model hypothesis
    • SUMMARY –Placing bets on today and tomorrow• Be clear about what you won’t focus on• Allocate resources: time, people, dollars• Portfolio manage: tailor talent & metrics
    • Leading innovation & growth in a changing world
    • Faster, Sustained Growth