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SXSW: Leadership in the Innovation Age

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Intuit co-founder Scott Cook provided insights into how to drive transformation through agile leadership that embraces decision making by experimentation and allows small teams to do the impossible. …

Intuit co-founder Scott Cook provided insights into how to drive transformation through agile leadership that embraces decision making by experimentation and allows small teams to do the impossible. More info: bit.ly/leanstartupintuit

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  • Can game-changing innovation flourish in a large successful firm? Can entrepreneurs thrive inside a large successful firm? Can they exist at all? This is Brad and my journey. A journey to a new kind of leadership. Leadership for the innovation age. I’ll quickly cover some things we’ve learned, then show four examples that show the ideas at work. Then Brad and I will do the best we can to answer your questions.
  • It starts with why are we in business
  • How does a company pick where to play?
  • How do you find the big problem you can solve?
  • Decisions are based on predictions. Predictions often of peoples’ behaviors.
  • Change “position” to design.Change the color of the people to make them a bit more visible.Make the “$ trumpet”more acute. A little bigger on the right side…and very narrow on the left side so that at the left origin it’s just a single white line with no space or dollar signs.BTW, This looks really good.
  • Don’t grey out the words…instead have them disappear as the “users” moves left.Leave the word “decision”…ie it will slide to the right, so it winds up to the right of final position of “users”Change “position” to “design”Remove the ampersand (&)
  • Turn “The problem” into a build
  • Only leaders can install the systems and the culture than enables new employees to run experiments…and have those decisions make the decisions. Leaders have to set the grand challenges that inspire teams to pioneer where no one has gone before.
  • Here are the four things we think we’ve learned. Here’s how they work together.
  • This is a story from Intuit India.
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Farmers know their entire income depends on the price they get from the agent who buys their crops. But farmers don’t know which agent will give them the best price today.
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Turn “The problem” into a build
  • Let’s helicopter up. How does this change leadership of companies?
  • Turn “The problem” into a build
  • Helicopter up to the country level.
  • One build:Make the entire block of text beginning with “grand challenges are:” into one build
  • Add logos where indicated in greyTwo builds: Each row of logo/boxes are one build
  • Changed how Brad and I lead
  • Transcript

    • 1. Leadership inthe Innovation Age …our journey #agilelead
    • 2. Change lives so profoundlyWhy? people can’t imagine going back to the old way. — Intuit’s Mission #agilelead
    • 3. Game-changing entrepreneurshipWhere? #agilelead
    • 4. Design for DelightHow? #agilelead
    • 5. Who decides? #agilelead
    • 6. PC password reset: self-service What will be the self-service success rate? ____% Actual 2% #agilelead
    • 7. analyze launch & &observe idea present decision design build market users #agilelead
    • 8. design launch build &observe idea test decision design build market users
    • 9. Lean Experiment LoopWho decides? #agilelead
    • 10. PC password reset: self-service iPhone App SMSSelf-servicesuccess rate? 2% 57% #agilelead
    • 11. The role of leadersin the innovation ageLeaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves #agilelead
    • 12. Design for DelightGame-changing Lean Experiment Loopentrepreneurship #agilelead
    • 13. Leadership in the innovation age Create new businesses that improve the financial lives of Indians…a story from Intuit India #agilelead
    • 14. Design for Delight #agilelead
    • 15. Design for Delight Go Broad Concept A Concept B Concept C Concept C #agilelead
    • 16. Design for Delight #agilelead
    • 17. Vision: Raise farmer incomes by 10% TA – Fasal TM - Fasal Green ChilliFarmers dont know Text todays prices by Padra 75-95 Green Chilliwhich mandi agent agent to the farmers Agent 9765590632 Padra 75-95 Baroda 80-95offers the best price Agent 9765590632 Agent 9354240167 Baroda 80-95 Ahmedabad 85-95 Agent 9354240167 Agent 9845540421 Ahmedabad 85-95 Agent 9845540421 WOM drives scale advantage in fixed cost structure #agilelead
    • 18. Lean Experiment Loop Leap of faith assumptions • Enough agents will give us prices • Agents will honor the prices they give us • Typically illiterate farmers can read SMS • Farmers will change behaviors based on SMS • Farmers will perceive they got a better price • We can monetize (user pay? ads?) • Revenue will exceed costs #agilelead
    • 19. Experiment• Pilot test: 15 farms Farmer take home income• Saturation test: 102 farms• Data collection tests +20%• Farmer acquisition tests• Pull vs. push messaging tests• Alternate crop test 1.2 million farmers• Price test• Advertising tests• Lead gen tests• Outsource sales test #agilelead
    • 20. Design for DelightGame-changing Lean Experiment Loopentrepreneurship #agilelead
    • 21. Rethinking Intuit’sOldest Businesses Vision: Start-to-finish taxes in 10 minutes or less for easy filers #agilelead
    • 22. Vision:Start-to-finish taxes in 10 minutes or less for easy filers Use the smartphone’s cameraTaxes take too long to streamline data entry andand seem too scary minimize questions Fixed cost leverage: reuse TurboT ax tax calc and e-file engines #agilelead
    • 23. #agilelead
    • 24. #agilelead
    • 25. #agilelead
    • 26. CountryDecision byExperiment Company Biz Unit Product #agilelead
    • 27. Create new businessesStrategy by experiment? that improve the financial lives of Indians 14 Experiments ---------------------------- 10 Failures 2 Successful so far 1 Pivoting at Intuit India 1 too soon to know #agilelead
    • 28. CountryDecision byExperiment Company Biz Unit Product #agilelead
    • 29. Experiment!Government Policy Shenzhen by Experiment? #agilelead
    • 30. The role of leadersin the innovation ageLeaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves #agilelead
    • 31. Legal…remove the speed bumps in experimenters’ way #agilelead
    • 32. The role of leadersin the innovation ageLeaders champion a grand challenge Leaders install experimentation culture and systems Leaders pull insights from successes and failures Leaders live by the same rules themselves #agilelead
    • 33. Change lives so profoundly people can’t imagine going back to the old way.Scott Cook Brad Smith Founder #agilelead CEO

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