Intuit Innovation Leader Ben Blank shared tips for designers on how to make an impact in their organization at SXSW Interactive 2014. Follow Ben (@BlankBen) and Intuit (@IntuitInc) on Twitter.
2. MY PASSION
Helping designers make a big impact within
their organization (while having more fun).
I believe everyone has the potential to unlock their inner designer.
4. Work feels like a struggle.
“They” don’t value design.
No one listens to my ideas.
I’m the only one doing it.
Not doing my best work, and
not proud of the work I’m doing.
I’m not making an impact, my
work doesn’t matter.
5. Work is fun and rewarding.
I’m their secret weapon.
People seek out my ideas
I have support at many levels
I’m prolific. My best work takes
place each and every day.
I make a BIG impact on
customers and the business.
Work feels like a struggle.
“They” don’t value design.
No one listens to my ideas.
I’m the only one doing it.
Not doing my best work, and
not proud of the work I’m doing.
I’m not making an impact, my
work doesn’t matter.
16. SO…
Your are the Product
Be Awesome
Go Where You’re Loved
Use Judo
Be Inclusive
17. YOUR OPPORTUNITY
Only 10% of people in this room will take the
first step. Make sure you’re one of them.
Will you lead, join or take part..?
SECRET: Few people are willing to start a revolution, so the world is
your oyster if you do.
18. START NOW
Your Challenge: Take the first step this week!
Go where you’re loved…
Start small…
Be awesome…
P.S. And let everyone in this room know how it goes.
My name is Bennett BlankI spent most of my career as a designer, entrepreneur, and general product guyFor the past 5 years, I’ve been doing this inside a large company, Intuit Inc. makers of QuickBooks, TurboTax, and more)One thing I’ve enjoyed most, is helping create a design-driven cultureBefore it was cool…We’ve come a long way in the past five years, creating a culture of designToday I’ll share a few tips from our early daysSo you can start your own design revolution…
But first, two stories about two designers…The first is a designer whose work feels like a struggleThe second is a designer whose work feels like fun.
Our second signer is the exact opposite…He truly enjoying his workHe’s viewed as a source of inspiration He has support from the top…And a culture that recognizes the value of designDoes this sound familiar?
Our second signer is the exact opposite…He truly enjoying his workHe’s viewed as a source of inspiration He has support from the top…And a culture that recognizes the value of designDoes this sound familiar?
It does to me, because I’m actually both designersI was in the first situationAnd decided to do something about it.
Along with the help of a few hundred of my friends.- The Innovation Catalysts
We set out to change our organization from the ground up.And it’s workingOur grass roots revolution is making big gains!Not only are we seeing increased support for designBut our work is having a major impact on our business,And most importantly, our customers.BTW – We’re having more fun…
So how do you go from A to B?I assume you’d prefer to be the second designerRevolutions require revolutionaries,And a will to take risksThey all begin well in advance with a groundswell of supportAnd build with the help of others…
But here’s the secret – It starts with you.If you want to effect change, you need to take actionIn the next few slidesI’ll show a few moves to get started…
The most important part…View your organization as the customerUse your design skills to find their painsSolve them wellRun experiments to prove it…Leave your ego at the doors
You’re a designer – rock this!Designers have a unique ability to make things realJust Do it!Go above and beyond each and every time
Don’t swim upstream, you’ll just get eaten by the bears.The best place to start might be on a different team or projectYou probably already know the like-minded people Start there!Start small, but go fastBuild your momentum over time.
Your organization has invested in culture – use it to your advantageYou can’t change the weatherUse it to your advantageMake it their idea, not yoursThis isthe most important
Recruit others to your aide…As you experience success – share it!Praise is powerful – share it!There’s plenty of good to go around
Don’t forget….
A huge opportunity exists for those bold enough to take the first stepMany others have done it, you can too…If we can, you can…