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Designing a Seamless Web to Mobile Experience (Abridged)

by on Mar 15, 2011

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SXSWi presentation: Designing a Seamless Web to Mobile Experience ...

SXSWi presentation: Designing a Seamless Web to Mobile Experience

Full description of session at SXSWi:
Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.

Presenter:
Omar Green
Director, Strategic Mobile Initiatives
Intuit

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Designing a Seamless Web to Mobile Experience (Abridged) Designing a Seamless Web to Mobile Experience (Abridged) Presentation Transcript