Creating A Culture of Experimentation

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BRITE Conference Presentation by Kaaren Hanson, Vice President Design Innovation, Intuit.

Creating A Culture of Experimentation

  1. Improving the lives of 60M people
  2. From: To:Traditional Thinking Culture of Experimentation 4 + 4 = 8 8 =4 + 4 =2 + 6 =4 X 2 = 12 - 4 = 24/3Discovery of what is “right”. Discovery of what WORKS.The so-called “correct” answer. An infinity of POSSIBLE answers.
  3. Rapid Customer Experiments
  4. analyze launch & &observe idea present decision design build market users
  5. analyze launch & &observe idea present decision design build market users
  6. analyze design launch & build &observe idea present decision test design build market users
  7. Better business results: Total spent and resulting users Traditional Waterfall Experiment Early & Often Active Users Merlin GoConnect SnapTax Total Spent to Date ($)
  8. Grand ChallengeCreate new businessthat improve financiallives of Indian farmers
  9. Deep Customer Immersion
  10. Vision: Raise farmer incomes by 10% TM - Fasal Green Chilli Padra 75-95 Agent 9765590632 Baroda 80-95 Agent 9354240167 Ahmedabad 85-95 Agent 9845540421
  11. Customer Benefit Active Users Ops Cost +20%farm income -75% cost/farmer 2010 2011 2012
  12. Why Experiment? More Engaged Employees Happier Customers Better Business Results
  13. Intuit: A Culture of Experimentation From a handful… To over 1300 experiments 2008 2012 Encompassing all areas … • Legal • Product • Customer Care • IT • Marketing • HR
  14. 8,000 innovators & entrepreneurs
  15. threelessonslearned
  16. fall in love withthe problem…not the solution
  17. scrappy doesnot mean crappy
  18. there is no rightanswer otherthan gettingstarted…

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