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Improving the lives of 60M people
From:                             To:Traditional Thinking              Culture of Experimentation  4 + 4 =     8          ...
Rapid Customer Experiments
analyze                             launch                &                                   &observe idea present decisi...
analyze                             launch                &                                   &observe idea present decisi...
analyze             design                              launch                &              build                        ...
Better business results: Total spent and resulting users                            Traditional Waterfall        Experimen...
Grand ChallengeCreate new businessthat improve financiallives of Indian farmers
Deep Customer Immersion
Vision: Raise farmer incomes by 10%                         TM - Fasal                         Green Chilli               ...
Customer Benefit        Active Users       Ops Cost   +20%farm income                                      -75%           ...
Why Experiment?  More Engaged Employees  Happier Customers  Better Business Results
Intuit: A Culture of Experimentation From a handful…                    To over 1300 experiments     2008                 ...
8,000 innovators & entrepreneurs
threelessonslearned
fall in love withthe problem…not the solution
scrappy doesnot mean crappy
there is no rightanswer otherthan gettingstarted…
Creating A Culture of Experimentation
Creating A Culture of Experimentation
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Creating A Culture of Experimentation

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BRITE Conference Presentation by Kaaren Hanson, Vice President Design Innovation, Intuit.

Transcript of "Creating A Culture of Experimentation"

  1. 1. Improving the lives of 60M people
  2. 2. From: To:Traditional Thinking Culture of Experimentation 4 + 4 = 8 8 =4 + 4 =2 + 6 =4 X 2 = 12 - 4 = 24/3Discovery of what is “right”. Discovery of what WORKS.The so-called “correct” answer. An infinity of POSSIBLE answers.
  3. 3. Rapid Customer Experiments
  4. 4. analyze launch & &observe idea present decision design build market users
  5. 5. analyze launch & &observe idea present decision design build market users
  6. 6. analyze design launch & build &observe idea present decision test design build market users
  7. 7. Better business results: Total spent and resulting users Traditional Waterfall Experiment Early & Often Active Users Merlin GoConnect SnapTax Total Spent to Date ($)
  8. 8. Grand ChallengeCreate new businessthat improve financiallives of Indian farmers
  9. 9. Deep Customer Immersion
  10. 10. Vision: Raise farmer incomes by 10% TM - Fasal Green Chilli Padra 75-95 Agent 9765590632 Baroda 80-95 Agent 9354240167 Ahmedabad 85-95 Agent 9845540421
  11. 11. Customer Benefit Active Users Ops Cost +20%farm income -75% cost/farmer 2010 2011 2012
  12. 12. Why Experiment? More Engaged Employees Happier Customers Better Business Results
  13. 13. Intuit: A Culture of Experimentation From a handful… To over 1300 experiments 2008 2012 Encompassing all areas … • Legal • Product • Customer Care • IT • Marketing • HR
  14. 14. 8,000 innovators & entrepreneurs
  15. 15. threelessonslearned
  16. 16. fall in love withthe problem…not the solution
  17. 17. scrappy doesnot mean crappy
  18. 18. there is no rightanswer otherthan gettingstarted…
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