Avi Golan, VP of Intuit Developer Group, makes the case for huge opportunity for developers to create apps that integrate with QuickBooks Online and solve problems for small business owners and accountant practices. Talk first presented at QuickBooks Connect in San Jose, on Nov. 3, 2015. Watch the talk here: https://youtu.be/zTUdAylb20I

1. Join the conversation #QBConnect
Get Your Head {and your code}
in the Small Business Cloud
Avi Golan
VP, Intuit Developer Group
@IntuitDevGM
WiFi: QBConnect
No password required

2. Join the conversation #QBConnect
What We’ll Go Over
10:45 – 10:55 Keynote: Get Your Head {and your code} in the Small Business Cloud
• Avi Golan, VP, Intuit Developer group
10:55 – 11:20 Fireside Chat: Finding Success in the Small Business Space
• Josh Reeves, CEO and co-founder, Gusto
• Ben Kepes, Industry analyst and commentator
11:20 – 12:15 Panel Discussion: Small Business Technology Trends
• Avi Golan, VP, Intuit Developer Group
• Josh Reeves, CEO and co-founder, Gusto
• Mahesh Chukkapali, Director, Incubation, Google for Work
• David Barrett, Founder & CEO, Expensify
• Hemant Taneja, Managing Director, General Catalyst
• Steve King, Partner, Emergent Research

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The Small Business Cloud at a Tipping Point
By 2020, 78% of small businesses will be fully
adapted to the cloud, up from 37% in 2014
Average Number of Business-specific
Cloud Applications
2014
37%
2020
78%

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QB at the Core of the Small Business Cloud
43%
81%
85%
Nearly half (43%) use a
smartphone as a primary device
to run their operations.
4 in 5 (81%) want different
apps to work more seamlessly
together.
85% are willing to invest more in
apps over the next 5 years.
The average small
business owner is online
4 hours a day.
Back-office work, such as
bookkeeping and accounting
Generating invoices and/or
accepting payments
Managing relationships with
customers
Financial management is at the center of the
small business cloud – top 3 online tasks:

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QuickBooks is Open, Seamless & Personalized
An Open Platform Everything Works Together Personalized by and for SMBs
One Code Base
Built to Scale
Open for All Developers
Integrated Apps
Accountant Collaboration
Critical Services
All Sizes and Industries
All Geographies
… By Developers and Accountants

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Accounting is Done
Automatic reconciliation
between apps
Delivering Key Small Business Benefits
Improve Cash Flow
Get paid faster on
outstanding invoices
Get Instant Insights
Better decision-making
by connecting data

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600,000
Monthly Apps.com
visitors
18,000
Active Developers
$1.5T
Commerce managed
through QBO
100M
Created
invoices from
within QBO
32M
New customers
served by QBO
$6.6B
Online and mobile
charge volume
91,000
Active mobile
QBO users
1500
apps connect
to QBO
390,000
Online
payroll subs
29M
U.S. small businesses
209,000
QBO
accountants
1M+
QBO paid
subscribers Access
to
600M
small businesses
worldwide
and the ecosystem
around them
The opportunity:
1M+
QBO paid
subscribers
209,000
QBO
accountants
29M
U.S. small
businesses
390,000
Online
payroll subs
1500
apps connect
to QBO
91,000
Active mobile
QBO users
$6.6B
Online and mobile
charge volume
100M
Created
invoices from
within QBO
32M
New customers
served by QBO
$1.5T
Commerce managed
through QBO
18,000
Active Developers
600,000
Monthly Apps.com
visitors

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Delivering Developer Benefits
A focused, long-term commitment to the success of our developer partners.
Access
New Connections
Retention
Active Connections
Speed
Time to Launch
Value
Integration Star Rating
Grow My Business
Deliver Awesome
Experiences Quickly

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What a Difference a Year Makes!
QuickBooks Online Customers
apps integrate with the
QuickBooks platform
QBO app penetration
of QBO businesses using
at least one app
715K
308
9%
35K
QuickBooks Online Customers
apps integrate with the
QuickBooks platform
QBO app penetration
of QBO businesses using
at least one app
1M+
1,500
14%
160K
November, 2014 Today

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Fueling the Next Level of Growth…
QuickBooks Platform Enhancements
Vision
Every small business application in the
world connects to QuickBooks Platform
For small businesses:
Discover right-for-me apps via machine
learning & personalization
Connect the apps you already have and
eliminate data entry via automatic sync w/
QBO
For developers:
Deliver awesome experiences of accounting &
payment integration with our tools and support
Grow your business by broadening reach &
improved targeting

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Fueling the Next Level of Growth…
Developer Marketing Investment
Reach targeted customers: access to
the global QuickBooks user base – 1M+
million paying subscribers and growing.
Visit developer.intuit.com/partnerprogram to find out more.
Grow your revenue: new marketing
support and incentives to grow,
including matching funds starting at
$20K for Select Partners and $40K or
Premier Partners.
Preferential support: get dedicated
support and API access from Intuit’s
team of experts.
investment in developer
marketing and support
$4M annual
New Partner
Program

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Thank you!

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Next Up!
Fireside Chat
Josh Reeves,
CEO and co-founder, Gusto
Ben Kepes,
Industry analyst and commentator
Panel Discussion
Avi Golan,
VP, Intuit Developer Group
Josh Reeves,
CEO and co-founder, Gusto
Mahesh Chukkapali,
Director, Incubation, Google for Work
David Barrett,
Founder & CEO, Expensify
Hemant Taneja,
Managing Director, General Catalyst
Steve King,
Partner, Emergent Research

14. Join the conversation #QBConnect
Fireside Chat
Josh Reeves
CEO and co-founder
Gusto
Ben Kepes
Industry analyst and
commentator

15. Join the conversation #QBConnect
Panel Discussion
Mahesh
Chukkapali
Director, Incubation
Google for Work
David Barrett
CEO and co-
founder
Expensify
Hemant Taneja
Managing Director
General Catalyst
Steve King
Partner
Emergent Research
Josh Reeves
CEO and co-founder
Gusto
Avi Golan
Vice President
Intuit Developer
Group

16. Join the conversation #QBConnect
Later Today…
Tuesday, November 3
1:45 Running a Small Business is no Small Feat!
1:45 The Secret to Success is Getting Started
Developing Apps and Integrations on the QuickBooks Platform
3:00 From Idea to Successful App – Where do I go From Here?
3:00 Who Knew Eating Your Own Dog Food Could Taste So Good
How Intuit Builds Integrations Using the QuickBooks Platform
4:15 Main Stage – Presentations by Brian Grazer and Oprah Winfrey
5:30 Reception in Exhibit Hall

17. Join the conversation #QBConnectJoin the conversation #QBConnect
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