Intro to Bus 110 MW - Chap002

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  • See Learning Goal 1: Explain basic economics. This slide gives students insight into the definition of economics. When going over this definition it often helps to further define the term resources. The term resources ties back into Chapter 1 and the factors of production: land, labor, capital, knowledge and entrepreneurship.
  • See Learning Goal 1: Explain basic economics. Thomas Malthus believed that if people were left to their own devices there would be chaos and that the government needed to be heavily involved in controlling the economy. Malthus’ ideas are still with us today. Neo-Malthusian ideas of overpopulation are still prevalent in books such as Paul Ehrlich’s The Population Bomb (1968) which contains ideas similar to those presented by Thomas Malthus 200 years ago.
  • See Learning Goal 1: Explain basic economics. Malthus viewed a large population as a negative. However, many economists see a highly educated population as a valuable scarce resource. Countries like Japan and Germany have become economically successful in a postwar environment with large well-educated populations producing sophisticated high-value products.
  • See Learning Goal 1: Explain basic economics. Adam Smith’s ideas were laid out in his seminal book, An Inquiry into the Nature and Causes of the Wealth of Nations . Smith believed strongly in more “natural liberty” and less government intervention into the economy which was anathema to the ideas of Malthus. Smith argued that allowing people the freedom to own land and the right to keep profit would not create chaos as Malthus had argued, but rather would create greater resources for all.
  • See Learning Goal 1: Explain basic economics.
  • See Learning Goal 1: Explain basic economics.
  • See Learning Goal 1: Explain basic economics.
  • See Learning Goal 2: Explain what capitalism is and how free markets work. This slide gives students the opportunity to apply the concept of capitalism in the United States and analyze the impact government ownership of AIG, Fannie Mae and Freddie Mac will have on the future state of capitalism in the United States.
  • See Learning Goal 2: Explain what capitalism is and how free markets work. The four basic rights under a capitalist system are straightforward, but which of the four basic rights has been weakened in the United States over the past 30 years? When asked this question, rarely do students touch on the concept of eminent domain and the weakening of right to own private property due to the Kelo vs. New London Supreme Court case from 2005. If time permits students can explore this case and the potential impact the case may have on America capitalism.
  • See Learning Goal 2: Explain what capitalism is and how free markets work.
  • Learning Goal 2: Explain what capitalism is and how free markets work. Circular Flow Model In a free market economy, business activity involves two major players: individuals ( households ) who own the resources that are the inputs into the productive process, and businesses who use these inputs (factors of production) to create goods and services. 1. In the Resource Market (top part of the model) a. Businesses demand resources. b. Households own the resources (factors of production). c. Income from providing these resources flows back to the households. d. The price of these resources set by laws of supply and demand. 2. In the Product Market (lower part of the model) a. Businesses use these resources to create goods and services. b. Households (individuals) demand these goods and services. c. Individuals use their income to purchase goods and services.
  • See Learning Goal 2: Explain what capitalism is and how free markets work. Prices are determined by consumers negotiating with the sellers.
  • See Learning Goal 2: Explain what capitalism is and how free markets work.
  • See Learning Goal 2: Explain what capitalism is and how free markets work.
  • See Learning Goal 2: Explain what capitalism is and how free markets work.
  • See Learning Goal 2: Explain what capitalism is and how free markets work.
  • See Learning Goal 3: Compare socialism and communism.
  • See Learning Goal 3: Compare socialism and communism.
  • See Learning Goal 3: Compare socialism and communism.
  • See Learning Goal 3: Compare socialism and communism.
  • See Learning Goal 4: Analyze the trend toward mixed economies.
  • See Learning Goal 4: Analyze the trend toward mixed economies.
  • See Learning Goal 4: Analyze the trend toward mixed economies.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. Share of World GDP (%) The GDP is the total value of goods and services produced by a country in a given year. Note the increase of the world’s GDP by emerging economies - over 50% increase since 1913. It is important for students to understand that increasing global GDP in the emerging world is not a “zero-sum game.” When emerging economies do well economically that translates into rising levels of prosperity for citizens in the emerging world and an increase in wealth in the developed world. Ask students - How do rising levels of wealth in the emerging world impact the United States? (Rising levels of wealth lead to greater levels of export sales from companies in the United States as well as greater peace among nations.)
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. U.S. Gross Domestic Product In 2007, the U.S. gross domestic product was $14,074 billion. This compares to the GDP of $ 5,803 billion in 1990 and $ 2,789 billion in 1980. As can be seen on the slide the U.S. GDP has grown over 400% since 1980.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. Playing Catch Up America is often referred to as “ the engine that runs the world’s economy.” It is easy to see the truth in this statement with gross domestic product far exceeding the four countries listed on the slide. While China has grown dramatically since 1975, their economy is still dwarfed by that of the United States. 3. Much is made of the economic growth of China, India, Russia and Brazil, but students must understand the sum of these four countries gross domestic products is approximately half that of the United States.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. While the term unemployment seems simple enough, the Bureau of Labor Statistics (BLS) has a very specific definition. According to the BLS unemployment is the percentage of civilians at least 16-years-old who are unemployed and tried to find a job within the prior four weeks. If that was not confusing enough there are four types of unemployment which students are often surprised to discover.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. Unemployment Rate of the U.S. Unemployment is defined as the percentage of civilians at least 16-years-old who are unemployed and tried to find a job within the prior four weeks. The unemployment rate in the United States over the past 50 plus years has been as low as 3.9 percent, but more recently has climbed past 9 percent with predictions that it is likely to climb higher. Although the unemployment rate is climbing in the United States it still has a long way to reach the unemployment rate in Zimbabwe which stands at 80 percent.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. When discussing inflation, disinflation, deflation and stagflation, introducing the term hyperinflation is particularly interesting to students. Historical examples of countries suffering from hyperinflation post-World War I and currently Zimbabwe bring this topic to life.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. After discussing hyperinflation in the previous slide students can appreciate the importance of monitoring a nation’s inflation rate to prevent it from spiraling out of control. As inflation is increasing it acts as a hidden tax increase eroding the purchasing power of the population.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
  • See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle. Yes, it is true that a recession is two or more consecutive quarters of contracting gross domestic product, but students will be interested in knowing that for a recession to be officially labeled a recession it must be declared by the National Bureau of Economic Research. Their website, www.nber.org, provides numerous resources to further explain this part of the business cycle.
  • See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
  • See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
  • See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy. How Much is the National Debt ? Discuss with the class the size of the national debt and what impact this has on the economy. ( Increased borrowing by the government takes money out of the consumer and business markets, impacting the cost of borrowing.) The national debt has continued to increase roughly $3.8 billion per day since September 28, 2007. On a per person basis, each citizen’s share of this debt is roughly $36,000. A family of four shares the debt burden of about $144,000.
  • See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
  • Intro to Bus 110 MW - Chap002

    1. 1. * * Understanding How Economics Affects Business * Chapter Two Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
    2. 2. The MAJOR BRANCHES of ECONOMICS * What Is Economics? <ul><li>Economics -- The study of how society employs resources to produce goods and services for consumption among various groups and individuals. </li></ul><ul><ul><li>Macroeconomics -- Concentrates on the operation of a nation’s economy as a whole. </li></ul></ul><ul><ul><li>Microeconomics -- Concentrates on the behavior of people and organizations in markets for particular products or services. </li></ul></ul>LG1 * 2-
    3. 3. THOMAS MALTHUS and the DISMAL SCIENCE * The Secret to Creating a Wealthy Economy <ul><li>Malthus believed that if the rich had most of the wealth and the poor had most of the population, resources would run out. </li></ul><ul><li>This belief led the writer Thomas Carlyle to call economics “The Dismal Science.” </li></ul><ul><li>Neo-Malthusians believe there are too many people in the world and believe the answer is radical birth control. </li></ul>LG1 * 2-
    4. 4. POPULATION as a RESOURCE * * <ul><li>Contrary to Malthus, some economists believe a large population can be a resource. </li></ul><ul><ul><li>An educated population is a highly valuable. </li></ul></ul><ul><ul><li>Business owners provide jobs and economic growth for their employees and communities as well as for themselves. </li></ul></ul>The Secret to Creating a Wealthy Economy LG1 2-
    5. 5. ADAM SMITH the FATHER of ECONOMICS * Adam Smith & the Creation of Wealth <ul><ul><li>Smith believed that: </li></ul></ul><ul><ul><ul><li>Freedom was vital to any economy’s survival. </li></ul></ul></ul><ul><ul><ul><li>Freedom to own land or property and the right to keep the profits of a business is essential. </li></ul></ul></ul><ul><ul><ul><li>People will work hard if they believe they will be rewarded. </li></ul></ul></ul>LG1 * 2-
    6. 6. The INVISIBLE HAND THEORY * How Businesses Benefit the Community <ul><li>As people improve their own situation in life, they help the economy prosper through the production of goods, services and ideas. </li></ul><ul><li>Invisible Hand -- When self-directed gain leads to social and economic benefits for the whole community. </li></ul>LG1 * 2-
    7. 7. UNDERSTANDING the INVISIBLE HAND THEORY * <ul><ul><li>A farmer earns money by selling his crops . </li></ul></ul><ul><ul><li>To earn more, the farmer hires farmhands to produce more crops. </li></ul></ul><ul><ul><li>When the farmer produces more, there is plenty of food for the community. </li></ul></ul><ul><ul><li>The farmer helped his employees and his community while helping himself. </li></ul></ul>How Businesses Benefit the Community LG1 * 2-
    8. 8. CORRUPTION DESTROYS ECONOMIES (Making Ethical Decisions) * <ul><li>In many countries, a businessperson must bribe the government to gain permission to own land, build and conduct business operations. </li></ul><ul><li>Imagine you are a restaurant owner in need of a liquor license, but have been unable to get one. You know people in government. Would you be tempted to make large contributions to their re-election campaign to receive that license? </li></ul>* 2-
    9. 9. CAPITALISM * * Understanding Free-Market Capitalism <ul><li>Capitalism -- All or most of the land, factories and stores are owned by individuals, not the government, and operated for profit. </li></ul><ul><li>Countries with capitalist foundations: </li></ul><ul><ul><li>United States </li></ul></ul><ul><ul><li>England </li></ul></ul><ul><ul><li>Australia </li></ul></ul><ul><ul><li>Canada </li></ul></ul>LG2 2-
    10. 10. CAPITALISM’S FOUR BASIC RIGHTS * * The Foundations of Capitalism <ul><ul><li>The right to own private property. </li></ul></ul><ul><ul><li>The right to own a business and keep all that business’ profits. </li></ul></ul><ul><ul><li>The right to freedom of competition. </li></ul></ul><ul><ul><li>The right to freedom of choice. </li></ul></ul>LG2 2-
    11. 11. FREE MARKETS * * How Free Markets Work <ul><li>Free Market -- Decisions about what and how much to produce are made by the market. </li></ul><ul><li>Consumers send signals about what they like and how they like it. </li></ul><ul><li>Price tells companies how much of a product they should produce. If something is wanted but hard to get, the price will rise until more products are available. </li></ul>LG2 2-
    12. 12. CIRCULAR FLOW MODEL * How Free Markets Work LG2 * * 2-
    13. 13. PRICING * * How Prices are Determined <ul><ul><ul><li>A seller may want to sell shirts for $50, but only a few people may buy them at that price. </li></ul></ul></ul><ul><ul><ul><li>If the seller lowers the price to $30, more people buy the shirts. </li></ul></ul></ul><ul><ul><ul><li>The seller establishes a price of $30 based on what consumers are willing to pay. </li></ul></ul></ul>LG2 2-
    14. 14. SUPPLY CURVES * * The Economic Concept of Supply <ul><li>Supply -- The quantities of products businesses are willing to sell at different prices. </li></ul>LG2 2-
    15. 15. DEMAND CURVES * * The Economic Concept of Demand <ul><li>Demand -- The quantities of products consumers are willing to buy at different prices. </li></ul>LG2 2-
    16. 16. EQUILIBRIUM * * The Equilibrium Point or Market Price <ul><li>Market Price (Equilibrium Point) -- Determined by supply and demand, this is the negotiated price. </li></ul>LG2 2-
    17. 17. FOUR DEGREES of COMPETITION * * Competition Within Free Markets <ul><ul><li>Perfect Competition </li></ul></ul><ul><ul><li>Monopolistic Competition </li></ul></ul><ul><ul><li>Oligopoly </li></ul></ul><ul><ul><li>Monopoly </li></ul></ul>LG2 2-
    18. 18. Choices of Economies <ul><li>1 . Capitalistic or free market </li></ul><ul><li>2. Socialistic </li></ul><ul><li>3. Communistic </li></ul>
    19. 19. SOCIALISM * * Understanding Socialism <ul><li>Socialism -- An economic system based on the premise that some basic businesses, like utilities, should be owned by the government in order to more evenly distribute profits among the people. </li></ul><ul><li>Entrepreneurs run smaller businesses </li></ul><ul><li>Citizens are highly taxed </li></ul><ul><li>Government is more involved in protecting the environment and the poor </li></ul>LG3 2-
    20. 20. SOCIALISM BENEFITS * * The Benefits of Socialism <ul><li>Social equality </li></ul><ul><li>Free education </li></ul><ul><li>Free healthcare </li></ul><ul><li>Free childcare </li></ul><ul><li>Longer vacations </li></ul><ul><li>Shorter work weeks </li></ul><ul><li>Generous sick leave </li></ul>LG3 2-
    21. 21. The NEGATIVES of SOCIALISM * * The Negative Consequences of Socialism <ul><li>Few incentives for businesspeople to take risks. </li></ul><ul><li>Brain Drain : Some of a countries best and brightest workers (i.e. doctors, lawyers and business owners) move to capitalistic countries. </li></ul><ul><li>Fewer inventions and innovations because the reward is not as great as in capitalistic countries. </li></ul>LG3 2-
    22. 22. COMMUNISM * * Understanding Communism <ul><li>Communism -- An economic and political system in which the government makes almost all economic decisions and owns almost all the major factors of production. </li></ul><ul><li>Prices don’t reflect demand which may lead to shortages of items, including food and clothing. </li></ul><ul><li>Most communist countries today suffer severe economic depression and citizens fear the government. </li></ul>LG3 2-
    23. 23. TWO MAJOR ECONOMIC SYSTEMS * * The Trend Toward Mixed Economies <ul><li>Free-Market Economies -- The market largely determines what goods and services are produced, who gets them, and how the economy grows. </li></ul><ul><li>Command Economies -- The government largely determines what goods and services are produced, who gets them, and how the economy will grow. </li></ul>LG4 2-
    24. 24. MIXED ECONOMIES * * The Trend Toward Mixed Economies <ul><li>Mixed Economies -- Some allocation of resources is made by the market and some by the government. </li></ul><ul><li>Neither free-market nor command economies have created sound economic conditions so countries use a mix of the two economic systems. </li></ul>LG4 2-
    25. 25. TRENDING TOWARD MIXED ECONOMIES * * The Trend Toward Mixed Economies <ul><li>Communist governments are disappearing. </li></ul><ul><li>Mostly socialist governments are cutting back on social programs, lowering taxes and moving toward capitalism. </li></ul><ul><li>Mostly capitalist countries are increasing social programs and moving toward more socialism. </li></ul>LG4 2-
    26. 26. Indicators of economic conditions <ul><li>1. Gross domestic product (GDP) </li></ul><ul><li>2. Unemployment rate </li></ul><ul><li>3. Price Indexes </li></ul><ul><li>4. incr or decr in productivity </li></ul>
    27. 27. GROSS DOMESTIC PRODUCT * * Gross Domestic Product <ul><li>Gross Domestic Product (GDP) -- Total value of final goods and services produced in a country in a given year. As long as a company is within a country’s border, their numbers go into the country’s GDP (even if they are foreign-owned). </li></ul><ul><li>When the GDP changes, businesses feel the effect. </li></ul><ul><li>The high U.S. GDP (about $14 trillion) is what enables us to enjoy a high standard of living. </li></ul>LG5 2-
    28. 28. WHO’S RUNNING the WORLD Share of Global GDP, % * * Source: The Economist, www.economist.com July 5, 2008. Gross Domestic Product LG5 2-
    29. 29. The UNITED STATES GDP * * Source: U.S. Bureau of Economic Analysis, www.bea.gov , March 2009. Gross Domestic Product LG5 2-
    30. 30. PLAYING CATCH UP Countries Challenging the U.S. in GDP * * Source: Fortune Magazine, www.fortune.com July21, 2008. Gross Domestic Product LG5 2-
    31. 31. UNEMPLOYMENT * * The Unemployment Rate <ul><li>Unemployment Rate -- The percentage of civilians at least 16-years-old who are unemployed and tried to find a job within the prior four weeks. </li></ul><ul><li>Four Types of Unemployment </li></ul><ul><ul><li>Frictional </li></ul></ul><ul><ul><li>Structural </li></ul></ul><ul><ul><li>Cyclical </li></ul></ul><ul><ul><li>Seasonal </li></ul></ul>LG5 2-
    32. 32. 4 types of Unemployment <ul><li>1. frictional – indiv who left work for personal issues or who haven’t found first job </li></ul><ul><li>2. structural – company restructure ex. Co moving from PA to OH </li></ul><ul><li>3. recessional – most severe, due to eco downturn </li></ul><ul><li>4. seasonal – labor varies throughout year </li></ul>
    33. 33. UNEMPLOYMENT RATE of the U.S. * * Source: U.S. Bureau of Labor Statistics, www.bls.gov , March 2009. The Unemployment Rate LG5 2-
    34. 34. HOW DO WE GUAGE US ECONOMY <ul><li>1. INFLATION MEASURES </li></ul><ul><li>2. PRICE INDEXES </li></ul>
    35. 35. Example of 7% inflation cost of milk 2009 $3.59 per gallon <ul><li>2010 $3.85 </li></ul><ul><li>2011 $4.12 </li></ul><ul><li>2012 $4.41 </li></ul><ul><li>2013 $4.72 </li></ul><ul><li>2014 $5.05 </li></ul>
    36. 36. INFLATION * * Inflation and Price Indexes <ul><li>Inflation -- The general rise in the prices of goods and services over time. </li></ul><ul><li>Disinflation -- When the price increases are slowing (inflation rate declining). </li></ul><ul><li>Deflation -- Prices are declining because too few dollars are chasing too many goods. </li></ul><ul><li>Stagflation -- Economy is slowing but prices are going up. </li></ul>LG5 2-
    37. 37. PRICE INDEX * * <ul><li>Consumer Price Index (CPI) -- Monthly statistics that measure the pace of inflation or deflation. </li></ul><ul><li>The government computes the costs of goods and services (housing, food, apparel, medical care, etc.) to see if they are going up or down. </li></ul><ul><li>The wages, rent/leases, tax brackets, government benefits and interest rates of some citizens are based upon the CPI. </li></ul>Inflation and Price Indexes LG5 2-
    38. 38. PRODUCTIVITY * * Productivity in the United States <ul><li>Productivity in the service sector grows slowly because of less new technology. </li></ul><ul><li>Productivity in the U.S. has risen due to the technological advances that have made production faster and easier. </li></ul>LG5 2-
    39. 39. PRODUCTIVITY in the SERVICE SECTOR * * Productivity in the Service Sector <ul><li>The higher the productivity, the lower the costs of producing goods and services. This helps lower prices. </li></ul><ul><li>New technology adds to the quality of the services provided but not to the worker’s output . </li></ul><ul><li>A new form of measurement needs to be created to account for the quality as well as the quantity of output. </li></ul>LG5 2-
    40. 40. BUSINESS CYCLES * * The Business Cycle <ul><li>Business Cycles -- Periodic rises and falls that occur in economies over time. </li></ul><ul><li>Four Phases of Long-Term Business Cycles: </li></ul><ul><ul><li>Economic Boom </li></ul></ul><ul><ul><li>Recession – Two or more consecutive quarters of decline in the GDP. </li></ul></ul><ul><ul><li>Depression – A severe recession. </li></ul></ul><ul><ul><li>Recovery – When the economy stabilizes and starts to grow. This leads to an Economic Boom. </li></ul></ul>LG5 2-
    41. 41. Government controls spending…. <ul><li>1. Fiscal policy </li></ul><ul><li>2. Monetary Policy </li></ul>
    42. 42. FISCAL POLICY * * Stabilizing the Economy Through Fiscal Policy <ul><li>Fiscal Policy -- The federal government’s efforts to keep the economy stable by increasing or decreasing taxes or government spending. </li></ul><ul><li>Tools of Fiscal Policy: </li></ul><ul><ul><li>Taxation </li></ul></ul><ul><ul><li>Government Spending </li></ul></ul>LG6 2-
    43. 43. FISCAL POLICY <ul><li>Taxation – high taxes tend to slow economy </li></ul><ul><li>- $ comes from public and goes to govt. </li></ul><ul><li>- may discourage new bus due to tax overload </li></ul><ul><li>**If high tax rates slow economy then inverse is true, lower taxes stimulate economy </li></ul><ul><li>Govt spending – also slows or stimulates economy (bldg new roads, social prog, education) </li></ul>
    44. 44. NATIONAL DEFICITS, DEBT and SURPLUS * * <ul><li>National Deficit -- The amount of money the federal government spends beyond what it gathers in taxes. </li></ul><ul><li>National Debt -- The sum of government deficits over time. </li></ul><ul><li>National Surplus -- When government takes in more than it spends. </li></ul>Stabilizing the Economy Through Fiscal Policy LG6 2-
    45. 45. WHAT’S OUR NATIONAL DEBT? * * Stabilizing the Economy Through Fiscal Policy <ul><li>The National Debt has reached over $11 trillion (March 2009) </li></ul><ul><li>If $1 bills were stacked, the National Debt would would equal over 750,000 miles. The moon is only 238,857 miles away. </li></ul><ul><li>Follow the U.S. National Debt Clock here. </li></ul>LG6 2-
    46. 46. MONETARY POLICY * * Using Monetary Policy to Keep the Economy Growing <ul><li>Monetary Policy -- The management of the money supply and interest rates by the Federal Reserve Bank (the Fed). </li></ul><ul><li>The Fed’s most visible role is increasing and lowering interest rates. </li></ul><ul><ul><ul><li>When the economy is booming, the Fed tends to increase interest rates. </li></ul></ul></ul><ul><ul><ul><li>When the economy is in a recession, the Fed tends to decrease the interest rates. </li></ul></ul></ul>LG6 2-
    47. 47. Summary Major Tools for Managing Economy <ul><li>I. Fiscal Policy </li></ul><ul><ul><li>A. Government adj taxes </li></ul></ul><ul><ul><li>B. Government adj spending </li></ul></ul><ul><ul><li>Monetary Policy </li></ul></ul><ul><ul><li>A. Interest rates </li></ul></ul><ul><ul><li>B. Money Supply </li></ul></ul>

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