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Chap015
 

Chap015

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  • See Learning Goal 1: Explain the concept of marketing channels and their value. To start this chapter, it is often interesting to ask students the following question: “How many of you think marketing intermediaries are an unnecessary cost?” Often a majority of students will respond emphatically with a “yes.” Use this a basis to begin this chapter and an opportunity to explain the benefits these intermediaries play.
  • See Learning Goal 1: Explain the concept of marketing channels and their value.
  • See Learning Goal 1: Explain the concept of marketing channels and their value. There are different types of marketing intermediaries each with a different role.
  • See Learning Goal 1: Explain the concept of marketing channels and their value.
  • See Learning Goal 1: Explain the concept of marketing channels and their value. This slide answers the question addressed in slide one. Intermediaries do add cost, as many assume, but they also create an efficient exchange of product. Many students are surprised how intermediaries create value for the consumer.
  • See Learning Goal 1: Explain the concept of marketing channels and their value.
  • See Learning Goal 2: Demonstrate how intermediaries perform the six marketing utilities.
  • See Learning Goal 2: Demonstrate how intermediaries perform the six marketing utilities.
  • See Learning Goal 2: Demonstrate how intermediaries perform the six marketing utilities.
  • See Learning Goal 2: Demonstrate how intermediaries perform the six marketing utilities.
  • See Learning Goal 3: Identify the types of wholesale intermediaries in the distribution system.
  • See Learning Goal 3: Identify the types of wholesale intermediaries in the distribution system.
  • See Learning Goal 3: Identify the types of wholesale intermediaries in the distribution system.
  • See Learning Goal 3: Identify the types of wholesale intermediaries in the distribution system. Agents and brokers do not take title or possession of the product but simply represent the interest of their clients.
  • See Learning Goal 4: Compare the distribution strategies retailers use.
  • See Learning Goal 4: Compare the distribution strategies retailers use. Top Internet Shopping Sites This slide presents the top five online shopping sites per Nielsen Online. The top online retailers should not come as a big surprise especially the first two are eBay and Amazon. Many students have probably shopped on these sites. Ask the students: How many of you have shop online and on which sites? Which are your favorite shopping sites? Why? 4. Share with the students the fact that Wal-Mart and Target were on the list of top online shopping sites. Since both maintain physical locations, are they surprised by this fact?
  • See Learning Goal 4: Compare the distribution strategies retailers use. Fastest Growing Retail Categories This slide presents the fastest growing retail categories. Have students brainstorm reasons why they believe these categories are growing at a fast rate. Ask students: What value do consumers see in these particular categories?
  • See Learning Goal 4: Compare the distribution strategies retailers use. The retail strategy employed often depends on the product one is selling.
  • See Learning Goal 4: Compare the distribution strategies retailers use. Ralph Lauren Polo Shirts - selective strategy Diet Pepsi - intensive strategy Rolls Royce Automobiles - exclusive strategy Calloway Golf Clubs - selective strategy Snickers Candy Bars - intensive strategy Steinway Pianos - exclusive strategy
  • See Learning Goal 5: Explain the various kinds of non-store retailing. In many countries vending machines, kiosks and carts are more popular than in the United States. The Japanese Vending Machine Manufacturers Association estimates there is one vending machine for every 23 people, selling everything from soft drinks to umbrellas.
  • See Learning Goal 5: Explain the various kinds of non-store retailing.
  • See Learning Goal 5: Explain the various kinds of non-store retailing. What Online Sites Need Online retailing is still new and is evolving to be more customer friendly. This slide gives students an idea of the important features on e-commerce websites. The lack of these features often causes people to shy away from making purchases online. Ask the students: Do you have hesitations about shopping online? Why or why not?
  • See Learning Goal 5: Explain the various kinds of non-store retailing. Come Back Again This slide and the next profile websites with the best and worst service. Ask students: What creates high customer satisfaction? (Answers will vary) Ask students: What websites do you prefer shopping on? Why? What features other than the products/services being offered make these websites appealing?
  • See Learning Goal 5: Explain the various kinds of non-store retailing. Come Back Again This slide profiles companies with the lowest customer rating. Ask students: What creates low customer satisfaction? (Answers will vary) As a manager what action can you take to improve the level of customer satisfaction? (Answers will vary)
  • See Learning Goal 6: Explain the various ways to build cooperation in channel systems.
  • See Learning Goal 6: Explain the various ways to build cooperation in channel systems.
  • See Learning Goal 6: Explain the various ways to build cooperation in channel systems.
  • See Learning Goal 6: Explain the various ways to build cooperation in channel systems.
  • See Learning Goal 6: Explain the various ways to build cooperation in channel systems.
  • See Learning Goal 6: Explain the various ways to build cooperation in channel systems. Supply chain management is a key to effective distribution in the 21st century. This slide illustrates to students how supply chains are structured and implemented in the market.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods. A truck driver from North Carolina, Malcolm McLean invented container shipping in 1956.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods. Get Your Product There Not only must a manufacturer produce a product, they then must figure out the best way to ship the product. This slide gives students insight into the most popular methods of freight transportation. To make sure students understand this slide, discuss with the class the advantages and disadvantages of each method of transportation.
  • See Learning Goal 7: Describe logistics and outline how intermediaries manage the transportation and storage of goods. Seasonal items, like snow shovels and lawnmowers, are often held in storage warehouses.

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