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Mobile SEO: 5 Dumb Things You're Doing and 5 Smart Things You Aren't
 

Mobile SEO: 5 Dumb Things You're Doing and 5 Smart Things You Aren't

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Erik Dafforn, president of Intrapromote, recently presented at SMX Advanced, on the topic of mobile SEO. His presentation focused on the five most common mobile SEO mistakes and the five smart mobile ...

Erik Dafforn, president of Intrapromote, recently presented at SMX Advanced, on the topic of mobile SEO. His presentation focused on the five most common mobile SEO mistakes and the five smart mobile SEO tactics companies are missing.

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    Mobile SEO: 5 Dumb Things You're Doing and 5 Smart Things You Aren't Mobile SEO: 5 Dumb Things You're Doing and 5 Smart Things You Aren't Presentation Transcript

    • Mobile SEODumb Things Youre Doing(and Smart Things Youre Not Doing)Erik Dafforn, Intrapromote
    • AssumptionsSmart > Dumb"You" != YouStrategic > Hypothetical
    • Things Youre Doing@erikdafforn#smx#12c @intrapromote
    • 1.Treating All Data the Same@erikdafforn#smx#12c @intrapromote
    • Things Youre DoingDesktop != Tablet != Smartphone@erikdafforn#smx#12c @intrapromote
    • Things Youre Doing@erikdafforn#smx#12c @intrapromoteAverage Age: 28
    • Internal Searches: iPhone@erikdafforn#smx#12c @intrapromoteThings Youre Doing
    • Internal Searches: Tablet@erikdafforn#smx#12c @intrapromoteThings Youre Doing
    • 2. Blocking Googlebot@erikdafforn#smx#12c @intrapromote
    • @erikdafforn#smx#12c @intrapromoteThings Youre Doing
    • 3. Sending Deep Queries Home@erikdafforn#smx#12c @intrapromote
    • @erikdafforn#smx#12c @intrapromoteThings Youre Doing
    • @erikdafforn#smx#12c @intrapromoteThings Youre Doing
    • 4. Nothing at All!@erikdafforn#smx#12c @intrapromote
    • 48% of the Fortune 50DO NOT have a mobile site.:-)• Automotive• B2C eCommerce• Communications:-(• Energy• Finance• Healthcare@erikdafforn#smx#12c @intrapromoteThings Youre Doing
    • Things Youre Not Doing@erikdafforn#smx#12c @intrapromote
    • 1. Canonicalizing Mobile to DT@erikdafforn#smx#12c @intrapromote
    • Mobile canonicaltags should pointto desktopversions IF ONEEXISTS.And dont forgetrel="alternate"@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
    • @erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
    • 2. No XML or Robots Directives@erikdafforn#smx#12c @intrapromote
    • @erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
    • 3. Looking Ahead@erikdafforn#smx#12c @intrapromote
    • Tablets are thefastest growingdevicesegment.@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
    • 4. Everything Else!@erikdafforn#smx#12c @intrapromote
    • • Goals &Conversions• Webmaster Tools• Keyword Research• Reporting Bugs@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
    • Thank you!@erikdafforn#smx#12c @intrapromotedeck: http://bit.ly/MobileSEOTips