Mobile SEODumb Things Youre Doing(and Smart Things Youre Not Doing)Erik Dafforn, Intrapromote
AssumptionsSmart > Dumb"You" != YouStrategic > Hypothetical
Things Youre Doing@erikdafforn#smx#12c @intrapromote
1.Treating All Data the Same@erikdafforn#smx#12c @intrapromote
Things Youre DoingDesktop != Tablet != Smartphone@erikdafforn#smx#12c @intrapromote
Things Youre Doing@erikdafforn#smx#12c @intrapromoteAverage Age: 28
Internal Searches: iPhone@erikdafforn#smx#12c @intrapromoteThings Youre Doing
Internal Searches: Tablet@erikdafforn#smx#12c @intrapromoteThings Youre Doing
2. Blocking Googlebot@erikdafforn#smx#12c @intrapromote
@erikdafforn#smx#12c @intrapromoteThings Youre Doing
3. Sending Deep Queries Home@erikdafforn#smx#12c @intrapromote
@erikdafforn#smx#12c @intrapromoteThings Youre Doing
@erikdafforn#smx#12c @intrapromoteThings Youre Doing
4. Nothing at All!@erikdafforn#smx#12c @intrapromote
48% of the Fortune 50DO NOT have a mobile site.:-)• Automotive• B2C eCommerce• Communications:-(• Energy• Finance• Healthc...
Things Youre Not Doing@erikdafforn#smx#12c @intrapromote
1. Canonicalizing Mobile to DT@erikdafforn#smx#12c @intrapromote
Mobile canonicaltags should pointto desktopversions IF ONEEXISTS.And dont forgetrel="alternate"@erikdafforn#smx#12c @intra...
@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
2. No XML or Robots Directives@erikdafforn#smx#12c @intrapromote
@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
3. Looking Ahead@erikdafforn#smx#12c @intrapromote
Tablets are thefastest growingdevicesegment.@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
4. Everything Else!@erikdafforn#smx#12c @intrapromote
• Goals &Conversions• Webmaster Tools• Keyword Research• Reporting Bugs@erikdafforn#smx#12c @intrapromoteThings Youre Not ...
Thank you!@erikdafforn#smx#12c @intrapromotedeck: http://bit.ly/MobileSEOTips
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Mobile SEO: 5 Dumb Things You're Doing and 5 Smart Things You Aren't

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Erik Dafforn, president of Intrapromote, recently presented at SMX Advanced, on the topic of mobile SEO. His presentation focused on the five most common mobile SEO mistakes and the five smart mobile SEO tactics companies are missing.

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Mobile SEO: 5 Dumb Things You're Doing and 5 Smart Things You Aren't

  1. 1. Mobile SEODumb Things Youre Doing(and Smart Things Youre Not Doing)Erik Dafforn, Intrapromote
  2. 2. AssumptionsSmart > Dumb"You" != YouStrategic > Hypothetical
  3. 3. Things Youre Doing@erikdafforn#smx#12c @intrapromote
  4. 4. 1.Treating All Data the Same@erikdafforn#smx#12c @intrapromote
  5. 5. Things Youre DoingDesktop != Tablet != Smartphone@erikdafforn#smx#12c @intrapromote
  6. 6. Things Youre Doing@erikdafforn#smx#12c @intrapromoteAverage Age: 28
  7. 7. Internal Searches: iPhone@erikdafforn#smx#12c @intrapromoteThings Youre Doing
  8. 8. Internal Searches: Tablet@erikdafforn#smx#12c @intrapromoteThings Youre Doing
  9. 9. 2. Blocking Googlebot@erikdafforn#smx#12c @intrapromote
  10. 10. @erikdafforn#smx#12c @intrapromoteThings Youre Doing
  11. 11. 3. Sending Deep Queries Home@erikdafforn#smx#12c @intrapromote
  12. 12. @erikdafforn#smx#12c @intrapromoteThings Youre Doing
  13. 13. @erikdafforn#smx#12c @intrapromoteThings Youre Doing
  14. 14. 4. Nothing at All!@erikdafforn#smx#12c @intrapromote
  15. 15. 48% of the Fortune 50DO NOT have a mobile site.:-)• Automotive• B2C eCommerce• Communications:-(• Energy• Finance• Healthcare@erikdafforn#smx#12c @intrapromoteThings Youre Doing
  16. 16. Things Youre Not Doing@erikdafforn#smx#12c @intrapromote
  17. 17. 1. Canonicalizing Mobile to DT@erikdafforn#smx#12c @intrapromote
  18. 18. Mobile canonicaltags should pointto desktopversions IF ONEEXISTS.And dont forgetrel="alternate"@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
  19. 19. @erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
  20. 20. 2. No XML or Robots Directives@erikdafforn#smx#12c @intrapromote
  21. 21. @erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
  22. 22. 3. Looking Ahead@erikdafforn#smx#12c @intrapromote
  23. 23. Tablets are thefastest growingdevicesegment.@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
  24. 24. 4. Everything Else!@erikdafforn#smx#12c @intrapromote
  25. 25. • Goals &Conversions• Webmaster Tools• Keyword Research• Reporting Bugs@erikdafforn#smx#12c @intrapromoteThings Youre Not Doing
  26. 26. Thank you!@erikdafforn#smx#12c @intrapromotedeck: http://bit.ly/MobileSEOTips

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