Intextual Mediakit - Anunciantes
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Red de publicidad in-text con más de 40 millones de usuarios en América Latina. Publicidad no-intrusiva, 100% activada por el usuario, altamente relevante.
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Intextual Mediakit - Anunciantes
- 1. Relevant and high performing impact ads www.intextual.net
- 2. ¿QUIÉNES SOMOS? INTEXTUAL ES UNA RED DE PUBLICIDAD ONLINE CON UNA EXCLUSIVA TECNOLOGÍA DE SEGMENTACIÓN CONTEXTUAL. INTEXTUAL PERMITE IMPACTAR AL PÚBLICO ELIGIENDO PALABRAS CLAVES RELEVANTES AL MENSAJE DEL ANUNCIANTE. INTEXTUAL YA FUE UTILIZADO EXITOSAMENTE POR MÁS DE 300 ANUNCIANTES DE PRIMER NIVEL EN AMÉRICA LATINA Y ESPAÑA. INTEXTUAL ALCANZA A UNA AUDIENCIA DE 40.000.000 DE PERSONAS TODOS LOS MESES.
- 3. ¿QUIÉNES ESTÁN USANDO INTEXTUAL? ANUNCIANTES SITIOS
- 4. ¿CUÁL ES LA AUDIENCIA DE INTEXTUAL? MX CL ES 8.658.490 3.333.486 3.472.931 AR PE BR 8.554.433 3.682.634 1.084.139 CO VE USA 3.914.553 2.382.082 1.467.310 E-Planning ad-server stats – enero 2011
- 5. VENTAJAS Segmentación por Palabras Clave Para todos los públicos y campañas tenemos una solución. Amplia Cobertura a 40.000.000 de usuarios mensuales. Formatos dentro del texto aseguran Tasas de Click de entre el 2% y el 15%. Formatos de Video de Alto Impacto. Ahorra Tiempo el equipo de Intextual sube y administra las campañas. Publicamos y optimizamos por País, Frecuencia, Hora del Día
- 6. EL PROBLEMA DE LA ATENCIÓN El Triángulo de Oro de la Atención Eyetracking Heatmap 1) Los banners pasan inadvertidos 1) El contenido de texto es protagonista
- 7. LA SOLUCIÓN INTEXTUAL La tecnología de IntextAds escanea el contenido de los sitios y subraya palabras clave relacionadas a los anunciantes = ALTA RELEVANCIA Cuando un usuario pasa por arriba de una palabra subrayada con su mouse, una pequeña ventana aparece mostrando un anuncio relacionado. = ALTO IMPACTO
- 8. FORMATOS DE ANUNCIOS Intextual Ads: Son el equivalente en Internet de los infomerciales, patrocinios o intervenciones de contenido o PNT que existen en TV, radio y publicidad gráfica desde siempre.
- 9. RESULTADOS: INTEXT ADS vs BANNERS Recordación de marca 4 a 5 veces mayor que los banners display tradicionales Incrementa la intención de compra + 77% product favorability + 68% product purchase intent + 42% brand purchase intent Mejores resultados Post View + 400% buscaron la marca vs. no expuestos + 250% visitaron el sitio tiempo después Recordación del Mensaje 2,5 veces mayor Comscore Study – Julio 2010 - http://bit.ly/a99sF2
- 10. ¿QUÉ OPINA EL USUARIO SOBRE INTEXT? ¿Cuáles de estos formatos de publicidad le parece más relevante? 21% Intext-Ads 15% Google Text-Ads 14% Interstitials-Ads 10% Video banners 14% Banners rectángulo 11% Banners horizontal Comscore Study – Julio 2010 - http://bit.ly/a99sF2
- 11. Contáctenos ARGENTINA COLOMBIA COSTA RICA CHILE Tel: 5411 4774 6819 Tel: 57(1) 317 8022 BEA DIGITAL Tel: 562 231 63 53 J A Cabrera 5728 Of 7 Calle 69A Nro 4-47 Piso 4 Andrés Soler AV Providencia 2088 of 32 Germán Herebia BEA DIGITAL ventas@beadigital.com AHI ONLINE gherebia@intextual.net Andrés Soler Jaime Fuenzalida ventas@beadigital.com j.fuenza@ahi.cl MEXICO PANAMA PERU VENEZUELA Emilio Castelar 171 BEA DIGITAL BEA DIGITAL BEA DIGITAL Polanco - Mexico DF Andrés Soler Andrés Soler Andrés Soler José Antonio Azpiazu ventas@beadigital.com ventas@beadigital.com ventas@beadigital.com jazpiazu@intextual.net
Editor's Notes
- Dramatic Increase in Brand Awareness: Unaided Brand Awareness and Top of Mind Awareness had lifts that were 4 and 5 times larger than comScore norms for display ads. Significant Increase in Product Purchase Intent: A 77% lift in Product Favorability, 68% lift in Product Purchase intent, and 42% lift in brand purchase intent. Exceptional Message Recall: Consumers’ recall of the primary campaign slogan, inviting them to take specific actions at retailer locations was 2.5 times greater. Behavior Measures Post Exposure : comScore’s panel reveals, that 3 weeks after seeing the ads, 400% more exposed consumers were performing searches for the advertised CPG products (on Google, Yahoo, and Bing); And 2.5 times as many Kontera exposed panelists were visiting the product information pages, when compared to demographically and behaviorally similar consumers who did not see Kontera’s ads. One of the Better Ad Formats According to Users: A parallel comScore study examined end-users’ attitudes towards various forms of advertising, and revealed that consumers view Kontera In-Text ads as one of the cleaner, less cluttering and more relevant on-line ad-formats. A Cleaner, Less Cluttering Display Ad Format: 34% of consumers strongly felt that Kontera In-Text ads “clutter the page”, compared with 61% for interstitials, 52% for Video ads, 45% for Rectangle ads, and 36% for Banners. Most Relevant to Page’s Contents: 21% of consumers strongly agreed that Kontera In-Text ads are “related to content,” compared to 14% for Rectangle ads, 14% for Interstitials, 10% for Video, 15% for Google text ads, and 11% for banners. Among the Less Intrusive Display Ad Formats: 33% of consumers strongly felt that Kontera In-Text was “Intrusive”, as compared to 40% for rectangle ads, 53% for Video ads, 63% for Interstitial ads, and to 29% for banners.
- One of the Better Ad Formats According to Users: A parallel comScore study examined end-users’ attitudes towards various forms of advertising, and revealed that consumers view Kontera In-Text ads as one of the cleaner, less cluttering and more relevant on-line ad-formats. A Cleaner, Less Cluttering Display Ad Format: 34% of consumers strongly felt that Kontera In-Text ads “clutter the page”, compared with 61% for interstitials, 52% for Video ads, 45% for Rectangle ads, and 36% for Banners. Most Relevant to Page’s Contents: 21% of consumers strongly agreed that Kontera In-Text ads are “related to content,” compared to 14% for Rectangle ads, 14% for Interstitials, 10% for Video, 15% for Google text ads, and 11% for banners. Among the Less Intrusive Display Ad Formats: 33% of consumers strongly felt that Kontera In-Text was “Intrusive”, as compared to 40% for rectangle ads, 53% for Video ads, 63% for Interstitial ads, and to 29% for banners.
- One of the Better Ad Formats According to Users: A parallel comScore study examined end-users’ attitudes towards various forms of advertising, and revealed that consumers view Kontera In-Text ads as one of the cleaner, less cluttering and more relevant on-line ad-formats. A Cleaner, Less Cluttering Display Ad Format: 34% of consumers strongly felt that Kontera In-Text ads “clutter the page”, compared with 61% for interstitials, 52% for Video ads, 45% for Rectangle ads, and 36% for Banners. Most Relevant to Page’s Contents: 21% of consumers strongly agreed that Kontera In-Text ads are “related to content,” compared to 14% for Rectangle ads, 14% for Interstitials, 10% for Video, 15% for Google text ads, and 11% for banners. Among the Less Intrusive Display Ad Formats: 33% of consumers strongly felt that Kontera In-Text was “Intrusive”, as compared to 40% for rectangle ads, 53% for Video ads, 63% for Interstitial ads, and to 29% for banners.
- No solamente te ven sino que los anuncios son sumamente relevantes por segmentar por palabras clave
- LO MEJOR DE LOS DOS MUNDOS: LA SEGMENTACION POR PALABRA CLAVE DE LOS BUSCADORES Y EL ALTO IMPACTO DE LOS FORMATOS DE RICH MEDIA Y VIDEO