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Social Mobile Engagement | Conference & Code Challenge

by on Feb 08, 2014


We've passed the inflexion point; the explosion of mobile and social media is no longer a new phenomenon. ...

We've passed the inflexion point; the explosion of mobile and social media is no longer a new phenomenon.

Consumers eagerly share, compare and rate brand experiences on social media, at the same time, demanding real-time information and services on their mobile devices.

Companies are cognizant of this new imperative, however the ability to address these pain points requires a deep understanding of customer social graphs, company value offerings, as well as the mobile and social industry landscape.

With consumer experiences set to become even more intensified and defining, it's time for brands to harness emerging tools and tactics for collecting and internalizing the right data across the consumer decision process, to build strong, sustainable and profitable customer relationships.

To equip practitioners with fresh insights and actionable strategies to take consumer engagement to the next level through personalized brand experiences, Gulf Bay Consulting (GBC) has organized a 2-day conference & hackathon. The Social Mobile Engagement Conference & Code Challenge is scheduled for September 4-5, 2014 at the Waterside Marriott Hotel & Marina in Tampa, Florida.
Case studies and leading edge insights concerning customer experience, social communities, mobile engagement, marketing analytics, consumer journey and gamification will be shared. All sessions are geared towards highly relevant brand propositions and marketing campaigns for effective consumer connections. Executives with responsibilities centered on Customer Experience Management can benefit from this innovative new event.
In addition to the C-level conference Gulf Bay Consulting has also announced a ride-along event focused on creating new market innovations. Sponsored by the Hillsborough County Economic Development Innovation Initiative (EDI2), the Code Challenge features API’s from leading service providers and brands.
Gulf Bay Consulting invites developers, designers, marketers and other creatives to team up and quickly develop new ideas from conception to completion, during the span of the two-day conference. Demos will be presented during a special presentation session in the afternoon of September 5th. Judges will review and score the solutions, announcing winners and awarding prizes to those who have created best-in-class solutions
Gulf Bay Consulting also announced a call for papers. Plenary speakers will include thought leaders from across the spectrum of companies focused on social and mobile engagement concepts, technologies and services. Papers may be sent via email to

Companies interested in presenting during the event will introduce one of their partners to the delegates, who will speak on their behalf. Social Mobile Payments is interested in showcasing unique case studies and success stories from around the world. Both incumbents and innovators alike are invited to submit abstracts on subjects relevant to the conference.



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Social Mobile Engagement | Conference & Code Challenge Social Mobile Engagement | Conference & Code Challenge Document Transcript