OboPay Influencers Report: Top 20 Mobile Commerce, Mobile Banking, Mobile Payments & Mobile Money Influencers On Social Media!

Table of ContentsIntroductionTop 20 Mobile Commerce, Mobile Banking,Mobile Payments & Mobile Money Influencers onSocial MediaProfiles of the Top 20 Influencers on SocialMediaResearch MethodologyAbout ObopayDisclaimer

IntroductionMobile commerce is dramatically changing If you are a contributor to social and mobilethe way that people consume content and commerce, then you can use this report toshop for products – and they are driving connect with these key conversationalistsmarketers to create new ways for Web site (i.e. the influencers) in the Mobile payments,visitors to connect to brands, no matter Mobile money, Mobile commerce, Mobilewhere they are and what they are doing Banking industry and build conversationsonline. with them on various topics of their specialization/ liking.Consumers are finding new ways to tap intotheir social networks to glean informationabout brands to follow and products to buy. If you aim to engage and communicate yourThey are embracing social media and the expertise with these influencers and throughimpact that it is having on how they both them to the world at large, this report willsearch for product information and to make be of utmost importance to you. We hopebuying decisions is huge. As we move to a this report can assist you in understandingtruly connected world of retailers & the Mobile Payments space and contributeoperators, we face a bewildering array of to its continued growth.new media such as Twitter.This twitter influencer’s report helps us tounderstand this new customer meetingplace.

The Top 20 Influencers on Twitter ObopayRank Twitter Handle Location Influencer Score1 @ScottEBales North America 62.42 @chetansharma North America 59.13 @leimer North America 58.34 @timschulz North America 54.75 @MyIntersperse North America 53.16 @davidroodman North America 53.17 @stessacohen North America 45.38 @jjegher North America 40.69 @EricStauffer North America 32.810 @strothkamp North America 31.01 @Jvowens South East Asia 53.62 @sarapyin South East Asia 43.253 @BradJOz South East Asia 38.851 @EmekaOkoye Africa 53.42 @paulsalvage Africa 46.43 @Rensburg Africa 32.84 @kevindonovan Africa 29.81 @AmritPa1 India 46.02 @ShreyGoyal India 56.53 @ersilberstein India 25.3 *As on March 31, 2012Follow us on Twitter @opopay

Influencer Profile’s Region: North America #1 @ScottEBales Gets Retweeted every 29.2 Tweets 7.5 tweets per day Retweets every 1.8 Tweets Favorites every 342.6 tweets #2 @chetansharma Gets Retweeted every 7 Tweets 4.5 tweets per day Retweets every 3.3 Tweets Favorites every 8.7 tweetsFollow us on Twitter @obopay

#3 @leimer Gets Retweeted every 18.2 Tweets 18.8 tweets per day Retweets every 4.1 Tweets Favorites every 1 tweets #4 @timschulz Gets Retweeted every 22.4 Tweets 1.8 tweets per day Retweets every 3.1 Tweets Favorites every 47.1 tweets #5@MyIntersperse Gets Retweeted every 57.1 Tweets 41.3 tweets per day Retweets every 2.9 Tweets Favorites every 330.1 tweetsFollow us on Twitter @obopay

#6 @davidroodman Gets Retweeted every 2.6 Tweets 1.5 tweets per day Retweets every 5.1 Tweets Favorites every 799.5 tweets #7 @stessacohen Gets Retweeted every 61.9 Tweets 1.8 tweets per day Retweets every 9.5 Tweets Favorites every 7.8 tweets #8 @jjegher Gets Retweeted every 21.8 Tweets 1.1 tweets per day Retweets every 4.6 Tweets Favorites every 39.5 tweetsFollow us on Twitter @obopay

#9 @EricStauffer Gets Retweeted every 12.9 Tweets 0.3 tweets per day Retweets every 8.6 Tweets Favorites every 28.3 tweets #10 @strothkamp Gets Retweeted every 4.5 Tweets 0.3 tweets per day Retweets every 5.1 Tweets Favorites every ∞ tweets Region: Southeast Asia #1 @Jvowens Gets Retweeted every 12.8 Tweets 5.5 tweets per day Retweets every 3 Tweets Favorites every 80.5 tweetsFollow us on Twitter @obopay

#2 @sarapyin Gets Retweeted every 5.9 Tweets 1.7 tweets per day Retweets every 9.6 Tweets Favorites every 216.3 tweets #3 @BradJOz Gets Retweeted every 12.4 Tweets 0.8 tweets per day Retweets every 2.3 Tweets Favorites every 479 tweets Region: Africa #1 @EmekaOkoye Gets Retweeted every 8.2 Tweets 10.1 tweets per day Retweets every 3.5 Tweets Favorites every 80 tweetFollow us on Twitter @obopay

#2 @paulsalvage Gets Retweeted every 21.2 Tweets 2.3 tweets per day Retweets every 3 Tweets Favorites every 112.1 tweets #3 @Rensburg Gets Retweeted every 4.2 Tweets 1.2 tweets per day Retweets every 2.3 Tweets Favorites every 1413 tweets #4 @kevindonovan Gets Retweeted every 11.3 Tweets 2.1 tweets per day Retweets every 3.6 Tweets Favorites every 11.5 tweetsFollow us on Twitter @obopay

Region: India #1 @AmritPa1 Gets Retweeted every 6 Tweets 5.3 tweets per day Retweets every 7.3 Tweets Favorites every 3 tweets #2 @ShreyGoyal Gets Retweeted every 5.1 Tweets 4.9 tweets per day Retweets every 15.2 Tweets Favorites every 2.5 tweets #3 @ersilberstein Gets Retweeted every 4.6 Tweets 0.6 tweets per day Retweets every 5.7 Tweets Favorites every 5.2 tweetsFollow us on Twitter @obopay

Research MethodologyIdentifying influencers is an important part of social media marketing. However when undertakinginfluencer analysis, considering both aspects of the coin are essential for a balanced perspective i.e.using quantitative as well as qualitative measures.Platform Selection – Twitter: Although Obopay is present on other social media platforms, apart fromTwitter, given the fast paced nature of the medium, Twitter was selected as the platform of choice. Alsoas compared to other social media, Twitter is more real-time. In addition, Twitter users are bloggers,vloggers, community members and active online participants in Internet culture(http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/) thus, making them an apt audience to monitor for online conversations.Relevancy: We decided to first and foremost define who is relevant to us. We researched people whoconversed on Mobile Commerce, Mobile Banking, Mobile payments, Mobile Money, Mobile trends, etc.and who were influencers on Twitter in terms of number of followers. A complete list of 50 such Twitterinfluencers was collated, out of which, the top 20 were shortlisted as being most relevant to us.Use of Influencer Tools: Next we decided to use Influencer Tools as a starting point to help us find thegeneral direction to move forward. Klout score measures influence based on your ability to drive action(True Reach, Amplification and Network). Tweetlevel engagement considers individuals participationand interaction on twitter community. You can read about Klout & Tweetlevel’s approaches here andhere respectively. This approach provided a broad scope to our purpose when used in tandem. Twtrlandwas used to create a detailed summary of a person’s Twitter activities since the start, thereby helpingidentification of influence indicators such as Retweets, Followers and @Mentions.Integration with Other Data to Gain Clarity: We start with a list of a few hundred spanning NorthAmerican, South East Asia, African and the Indian region on Twitter. Find their Klout and TweetLevelscores. Calculate average of the two scores. The resultant score, i.e. the Obopay Influencer Score wasthus arrived at to rank the influencers.

Founded in 2005, Obopay, Inc. (www.obopay.com) Obopay offers the industry’s mostcomprehensive solutions tailored to enable its partners to bring to market their own brandedmobile money services.Obopays mobile money services address the needs of consumers and businesses around theworld by providing a service that delivers value, empowers lives and improves opportunity formerchants. Obopay believes the power is in the network and has established partnerships thatinclude Nokia,Société Générale, MasterCard, First Data, Discover, Farmers Insurance, Yu/Essar,Warid Telecom, Union Bank of India, YES BANK and many more. The Companys offeringenables partner-branded mobile money services that financial services and mobile partners canimplement quickly at low deployment cost. Obopay has corporate headquarters in RedwoodCity, California, and offices in Mumbai and Bengaluru in India, along with presence in Paris,France, Bogota, Colombia and Singapore.Contact Us: Connect with us:Corporate Office https://www.facebook.com/ObopayMobile350, Marine Parkway, PaymentsSuite 100 Redwood City, https://twitter.com/#!/ObopayCA 94065Main Office: 650-264-2000Web: www.obopay.comEmail: info@obopay.com

DisclaimerThis report is by no means exhaustive; nor is it the only manner in which to measure MobileCommerce influencers on social media. In fact it is a starting point for developing insights intoonline Mobile Commerce conversationalists and their online conversations.The few twitter handles that may have slipped through can be added to the list with your help.Do provide us with the missing Mobile Money/ Mcommerce/Mbanking/ Mpaymentsconversationalists either by mailing us at obopayus@gmail.com or direct messaging us on@obopay and well add them over time.The data included in this report has been compiled over a period of three months i.e. Jan 2012 -Mar 2012. Any changes beyond this period would be excluded from the analysis in this report.This report is a snapshot in time, thereby implying that just because a person is an influencertoday does not indicate the person will continue to be one from now on. Similarly just becausesomeone is on number ten does not indicate the person will remain in that positionthroughout. The insights and learning’s included in this report are a result of the researchconducted by Obopay and are not meant to impose opinions on others.The results published have been arrived at on the basis of analysis and methodology followedand do not represent any bias towards an individual or the personal views of Obopay. TheTweetlevel, and Klout information used for calculating the Obopay Influencer score published inthis report has been considered with due permissions from the concerned authorities and is notin violation of any laws; nor does the use of the Tweetlevel, Klout measurement platforms inthis report constitute an endorsement by Obopay of such platforms.

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OboPay Influencers Report: Top 20 Mobile Commerce, Mobile Banking, Mobile Payments & Mobile Money Influencers On Social Media!

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OboPay Influencers Report: Top 20 Mobile Commerce, Mobile Banking, Mobile Payments & Mobile Money Influencers On Social Media! Document Transcript