Mobile Market Trends 2013Will Mobile BecomeNew Gaming“Hardware”?
Smartphone % PenetrationNorth America45%Mexico12%Brazil10%Europe51%Urban China42%Japan28%Australia64%
Top 5 Smartphone Vendors GrowthMarket Share Unit ShipmentQ1 2012 VS Q1 20130.00% 10.00% 20.00% 30.00% 40.00%SamsungAppleLG...
Global Tablets Operating SystemsShipments• Q1 2012 VS Q1 2013 – Feel The Difference:
Tablet OS Market ShareQ1 2012Apple iOSAndroidWindowsOthers• 2012 VS 2013Q1 2013Apple iOSAndroidWindowsOthers
Gaming Industry Today by Microsoft
Game Spending 4Q 2012 VS 1Q 2013Worldwide020406080100120140iOS App Store Google Play GamingOptimizedHandhelds4Q121Q13By Re...
Mobile Games Market RevenuesTablet In-Game Purchase Revenues, Splitby Regions 2016, (Total: 3,03 bn)North AmericaFar East ...
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Mobile Gaming Trends 2013

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Mobile Market Trends 2013 - Will Mobile Become the Top Gaming 'Hardware'?
According to Juniper Research tablets and smartphones will become the top gamers' “hardware” and leading device for in-app purchases in future. In 2012 year there were 21 billion of game apps downloaded by mobile users. And Juniper expects this number to triple up to $64.1 billion downloads in 2017.

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Mobile Gaming Trends 2013

  1. 1. Mobile Market Trends 2013Will Mobile BecomeNew Gaming“Hardware”?
  2. 2. Smartphone % PenetrationNorth America45%Mexico12%Brazil10%Europe51%Urban China42%Japan28%Australia64%
  3. 3. Top 5 Smartphone Vendors GrowthMarket Share Unit ShipmentQ1 2012 VS Q1 20130.00% 10.00% 20.00% 30.00% 40.00%SamsungAppleLGHuaweiZTEOthers201320120 20 40 60 80SamsungAppleLGHuaweiZTEOthers20132012
  4. 4. Global Tablets Operating SystemsShipments• Q1 2012 VS Q1 2013 – Feel The Difference:
  5. 5. Tablet OS Market ShareQ1 2012Apple iOSAndroidWindowsOthers• 2012 VS 2013Q1 2013Apple iOSAndroidWindowsOthers
  6. 6. Gaming Industry Today by Microsoft
  7. 7. Game Spending 4Q 2012 VS 1Q 2013Worldwide020406080100120140iOS App Store Google Play GamingOptimizedHandhelds4Q121Q13By Region0%10%20%30%40%50%60%70%80%90%100%4Q12 1Q13 4Q12 1Q13 4Q12 1Q13iOS App Store Google Play GamingOptimizedHandheldsRest of the WorldAsia PacificWestern EuropeNorth AmericaiOS games moved ahead of gaming-optimized handhelds into polepositionGoogle Play will likely move aheadof gaming-optimized handhelds in2Q13Asia-Pacific gained in share ofconsumer spending for both GooglePlay games and gaming-optimizedhandhelds
  8. 8. Mobile Games Market RevenuesTablet In-Game Purchase Revenues, Splitby Regions 2016, (Total: 3,03 bn)North AmericaFar East & ChinaOtherWestern EuropeEnd User Mobile Games Revenue2016 (Total: 18,3 bn)Downloads to TabletsDownloads toSmartphonesDownloads tofeaturephonesIn-Game Purchases onTabletsIn-Game Purchases onSmartphonesBased on Juniper, IDC, App Annie, Microsoft & SuperData Industry Reports & Stats

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