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E-commerce Trends 2013

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In 2012 People Spent $1 trillion shopping online! …

In 2012 People Spent $1 trillion shopping online!
B2C ecommerce sales grew 21.1% in 2012
This year online sales will reach $1.298 trillion worldwide
Asia-Pacific will make the world's No. 1 market for B2C ecommerce sales in 2013

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  • 1. E-commerce Trends 2013
  • 2. In 2012 People Spent $1 trillion shopping online! • B2C ecommerce sales grew 21.1% in 2012 • This year online sales will reach $1.298 trillion worldwide • Asia-Pacific will make the world's No. 1 market for B2C ecommerce sales in 2013 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 2012 2013 B2C Ecommerce Sales Share Worldwide Asia Pacific North America Western Europe Eastern Europe Latin America Middle East & Africa
  • 3. Top 5 Countries by Ecommerce Sales 343 110 124 127 47 384 181 141 140 53 Billions 2012 2013 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 North America Western Europe Asia Pacific Latin America Eastern Europe Middle East & Africa 2221 1738 850 578 549 504 2388 1865 947 620 587 542 Average Sales Per Buyer, $ 2012 2013
  • 4. DOES SIZE MATTER? Average Order Value by Device Average Order Value by Source Value, $ 98.72 113.95 104.30 Tablet Smartphone Traditional Value, $ 97.54 89.64 69.46 Searc h Email Social
  • 5. Tablet Takeover? 88.62% 5.95% 5.42% Q1 2012 Traditional Tablet Smartphone 78.99% 10.58% 10.44% Q1 2013 Traditional Tablet Smartphone
  • 6. Tablet Share of Website Traffic 89.28% 8.20% 2.51% Q1 2013 iPad Android Tablet Kindle Fire 91.68% 4.75% 3.58% Q1 2012 iPad Android Tablet Kindle Fire
  • 7. Average Order Value by Platform, $ 106.35 97.77 MAC WINDO WS TRADITIONAL 99.05 95.48 83.58 IPAD ANDROID TABLET KINDLE FIRE TABLET 107.14 107.03 ANDROID PHONE IPHONE SMARTPHONE
  • 8. Average Page Views By Referrer Add-to-Cart Rate By Referrer 9.02 9.02 4.6 Email Search Social 10.51% 6.81% 3.24% Email Search Social
  • 9. Conversion Rates 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% Traditional Tablet Smartphone By Device Q1 2012 Q2 2012 Q3 2012 Q 4 2012 Q1 2013 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% iPad Kindle Fire Android Tablet Conversion Rates Q1 2012 Q2 2012 Q3 2012 Q 4 2012 Q1 2013
  • 10. [ИМЯ КАТЕГОРИ И] [ЗНАЧЕНИ Е] [ИМЯ КАТЕГОРИ И] [ЗНАЧЕНИ Е] [ИМЯ КАТЕГОРИ И][ЗНАЧЕ НИЕ] BY DEVICE AVERAGE ORDER VALUE IN 2013, $ iPad, 99.05 Android Tablet, 95.4 8 Kindle Fire, 83.58 By Tablet OS
  • 11. Mobile Ecommerce: 31% Growth in 2013 Sources: IBM Online Retail Index, EQ1 2013 by Monetrate, eMarketer.com