Adding Mobility to the Supply Chain
Ranjit Satyanath – General Manager, Solutions & Technology
10/22/2009 Interop Mumbai - Oct 09 1

Agenda
A look at retail
The Supply Chain
Mobility in Supply Chain
Efficiency improvements
10/22/2009 Interop Mumbai - Oct 09 2

Shoppers Stop
> 160000 Styles
> Half a million active
SKUs
1.5 million sq. ft. of
retailing space over
28 stores
8 cities
1.3 million First Citizens
10/22/2009 Interop Mumbai - Oct 09 3

Distribution center
> 800,000 pieces
NWC of 2 weeks
Outsourced operations
400,000 Sq ft
5 location
4 cities
10/22/2009 Interop Mumbai - Oct 09 4

Technology Landscape
10/22/2009 Interop Mumbai - Oct 09 5

Receipt Put-away
Pick
RTV
Receipt
Transfer Transfer
Shipment/ Shipment/
RTV
Receipt Receipt

The Distribution Center
10/22/2009 Interop Mumbai - Oct 09 7

•Wrong SKUs picked •Inability to validate SKU •Unavailability issues at
picked the store
•Data entry errors •Incorrect Inventory
•Semi Literate Work costs
force
•Inability to monitor •Regional DC model •Potential efficiency
personnel productivity drop
•Unviable technology •Proprietary solutions •Opportunity to develop
solutions •Commercially unfeasible a solution from ground
•Hardware dependant up
•Not easy to integrate

Middleware Application
Synchronize LAN
with ERP System.
Manage Warehouse
configurations.
View Real-time reports
across all Warehouses Enterprise ERP
System
Enterprise WAN
Warehouse Warehouse Warehouse
1 2 n
PC BASED ADMINISTRATIVE ACCESS HANDHELD BASED ACCESS OVER WIFI
WAN based connection Download and Submit
Browser based access. Assigned Transactions
View, Assign and Offline mode Scanning
Approve Transactions and Validations
Real-time Reports Java based device
independent client

MAKING IT WORK
10/22/2009 Interop Mumbai - Oct 09 10

Sam reviews
the data and
approves. Data
Sam reviews task list and
is updated in
Middleware application assigns them to Joe
central ERP
pulls Task schedule from SKUs are scanned into the
the ERP handheld. App ensures
accuracy of scanning
Joe ‘s handheld beeps to
Whennotify him of tasks
Joe is
through data is to him
assigned
Jane, Director - back
pushed
Supply Chain the
into
remotely
middleware
monitors all herapp
DCs
10/22/2009 Interop Mumbai - Oct 09 11

Tech Stack
CrEme
12

Benefits
Improved Efficiency, 17% lowering of stock
outs
Near 100% accuracy in store dispatches
Improved employee productivity,
streamlined workforce.
Accurate information updated in the ERP
streamlining the entire chain.
Real-time monitoring of the entire process
centrally and at the DC.
Scalable framework for further improvement
for the supply chain processes.
10/22/2009 Interop Mumbai - Oct 09 13

Success replicated..
• Solution deployed in
the Hypermarket
format
• Crossword Book Stores
10/22/2009 Interop Mumbai - Oct 09 14

Recognition
Nominated for
Awarded by EDGE Magazine
10/22/2009 Interop Mumbai - Oct 09 15

ranjit.satyanath@shoppersstop.com
10/22/2009 Interop Mumbai - Oct 09 16