MUMBAI
Overcoming the Challenges of
Integrating Voice and Video in a
Unified Communications Environment
Randel Maestre
Global Director, Enterprise Solutions
08 October 2009

Agenda
Session Objectives
Role of Voice and Video in Unified Communications
Overcoming UC Integration Challenges
• Voice/Video Vendor Perspective
• UC Vendor Perspective
• End User/CIO Perspective
Conclusion
2

Session Objectives
Unified Communications (UC) is emerging as a strategic
tool for competitive advantage
• Video and Voice capabilities are becoming mainstream
components within UC
• Today, there is still no standardized “platform” in creating Unified
Communications environments
What should IT organizations consider as they integrate
Video and Voice into their UC environments?
3

Unified Communications Environment
Integrated
Workflow Documents
Team Applications & Files
Workspaces
Calendaring
Messaging
(voice mail,
email, fax)
Unified
Communications: Video/
Presence Tightly integrates Telepresence
& Status
communications
applications Web/Data
Conferencing
Instant
Message
Audio
Voice Conferencing
Mobility
New Dynamics HD & Telepresence; Desktop; Inter-company
4

UC Vision - Seamless Communication Across Media
From an …to a …to a
IM session… voice session… video session
All using presence-enabled clients, directories,
and same unified communications infrastructure
5

Seamless Communication Starts with Presence
6

Voice Communications in a UC Environment
3 Mobility
2 Desktop
1 Conference
7

PBX Industry Transformation
• Best-in-class devices, call control, applications,
delivery models = customer choice
Open Standards
• Open standards adoption = rapid development Wave
• Enabling Unified Communications
• Common IP infrastructures Convergence
• Standards formation Wave
• Multi-site cost savings
Digital
Wave • Digital quality
• Higher density = more cost effective
• Applications / call center growth
Analog
• Initial PBX deployments
Wave
• Own my own equipment
• Basic telephony functionality
70s 80s 90s 2000 2010
8

Video Conferencing in a UC Environment
Personal Room Immersive
Executive
Entry
Interoperability is Key
9

Transforming Video Conferencing
Any Audience Any Time Any Place Any Device
Individuals, Real-time, Office, PC, phone,
teams, streamed, remote, personal /
thousands archived mobile group video
system
10

Evolving Characteristics of Video
Traditional Video
Conferencing Video Today
Difficult for user Easy & intuitive
Reasonable quality High Definition
Primarily room Room, desktop & mobile
Telecom-oriented IT integrated
Scheduling Calendaring & spontaneous
Limited scale Very large scale
Difficult to manage Common provisioning & management
Proprietary Open, standards-based
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Voice/Video Vendor Wish List for UC*
Increased Inter-company UC
Adoption
Telco Peering for Maintaining
Video/Voice QoS
Smart Presence Management
* From CIO 100 Symposium 2009 12

Voice and Video in a UC Environment
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Moving Unified Communications to the Cloud
Over Time, the “Cloud” will play a much more prevalent
role for non-premise based UC deployments
Cloud Services
Recording
UC Services
Multipoint Bridging
Standard Hardware IM and Presence
Directory Services
IP Network Services
Quality of Service
Availability
Access
Authentication
Ease of Use 14

UC Vendor Wish List for Unified Communications*
Ease of Use and
Management
CEVA (Content-Enabled
Verticalized Applications)
also known as CEPB
(Communications-Enabled
Business Processes)
Deployment Flexibility
Seamless Integration
* From CIO 100 Symposium 2009 15

Workflow Example: Technical Support Process
TRADITIONAL MULTI-TIER SUPPORT CALL PROCESS
UC-ENABLED PROCESS
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End User/CIO Wish List for Unified Communications*
Standardization of UI for UC Components
Simplified Device Addressing and
Increased Inter-Company UC Adoption
Simplify Network Monitoring End-to-End
for Quality of Experience for UC
Telco Peering for Maintaining Video/Voice
QoS Cross Connects
UC Vendor Offerings that Integrate Well
(Standards-based), and Allow You to
Choose the Best-of-Breed Solutions and
not Worry about Inter-operation
* From CIO 100 Symposium 2009 17

Conclusion
There are challenges to implementing voice and video in
a UC environment
Overcoming these challenges will enable highly
collaborative organizations
Integration and standardization will be the key to
successful UC deployments
Thank you
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