MUMBAI




    Overcoming the Challenges of
   Integrating Voice and Video in a
Unified Communications Environment


     ...
Agenda

  Session Objectives
  Role of Voice and Video in Unified Communications
  Overcoming UC Integration Challenges
  ...
Session Objectives

  Unified Communications (UC) is emerging as a strategic
  tool for competitive advantage
   • Video a...
Unified Communications Environment
                                   Integrated
                                    Workf...
UC Vision - Seamless Communication Across Media

From an      …to a                   …to a
 IM session…   voice session… ...
Seamless Communication Starts with Presence




                                              6
Voice Communications in a UC Environment

                                3 Mobility

               2   Desktop




1 Con...
PBX Industry Transformation
        • Best-in-class devices, call control, applications,
          delivery models = custo...
Video Conferencing in a UC Environment
            Personal   Room                  Immersive
Executive
Entry




        ...
Transforming Video Conferencing




 Any Audience   Any Time     Any Place   Any Device

 Individuals,   Real-time,    Off...
Evolving Characteristics of Video

Traditional Video
Conferencing          Video Today

Difficult for user    Easy & intui...
Voice/Video Vendor Wish List for UC*

  Increased Inter-company UC
  Adoption
  Telco Peering for Maintaining
  Video/Voic...
Voice and Video in a UC Environment




                                      13
Moving Unified Communications to the Cloud
   Over Time, the “Cloud” will play a much more prevalent
        role for non-...
UC Vendor Wish List for Unified Communications*

  Ease of Use and
  Management
  CEVA (Content-Enabled
  Verticalized App...
Workflow Example: Technical Support Process
     TRADITIONAL MULTI-TIER SUPPORT CALL PROCESS




           UC-ENABLED PRO...
End User/CIO Wish List for Unified Communications*
    Standardization of UI for UC Components
    Simplified Device Addre...
Conclusion

  There are challenges to implementing voice and video in
  a UC environment
  Overcoming these challenges wil...
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Randel Maestre - Integrating Voice and Video in UC Environment - Interop Mumbai 2009

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A recent survey of top CIOs worldwide indicated that Unified Communications is one of their top priorities. Ensuring a rich audio and visual environment will enhance enterprise-wide communications while creating a corporate culture of collaboration. The result -- Improved employee productivity, faster decision-making and a high-performance workplace. But, implementing a true Unified Communications platform, including the integration of voice and video, can be challenging. What are the major issues and concerns facing the UC market today? What are the requirements for an integrated voice/video UC platform? What is the future vision of UC in the Enterprise? This informative, interactive session will provide multiple perspectives – UC vendor, audio/video conferencing provider, end user – on the need for voice and video in a UC environment.

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Randel Maestre - Integrating Voice and Video in UC Environment - Interop Mumbai 2009

  1. 1. MUMBAI Overcoming the Challenges of Integrating Voice and Video in a Unified Communications Environment Randel Maestre Global Director, Enterprise Solutions 08 October 2009
  2. 2. Agenda Session Objectives Role of Voice and Video in Unified Communications Overcoming UC Integration Challenges • Voice/Video Vendor Perspective • UC Vendor Perspective • End User/CIO Perspective Conclusion 2
  3. 3. Session Objectives Unified Communications (UC) is emerging as a strategic tool for competitive advantage • Video and Voice capabilities are becoming mainstream components within UC • Today, there is still no standardized “platform” in creating Unified Communications environments What should IT organizations consider as they integrate Video and Voice into their UC environments? 3
  4. 4. Unified Communications Environment Integrated Workflow Documents Team Applications & Files Workspaces Calendaring Messaging (voice mail, email, fax) Unified Communications: Video/ Presence Tightly integrates Telepresence & Status communications applications Web/Data Conferencing Instant Message Audio Voice Conferencing Mobility New Dynamics HD & Telepresence; Desktop; Inter-company 4
  5. 5. UC Vision - Seamless Communication Across Media From an …to a …to a IM session… voice session… video session All using presence-enabled clients, directories, and same unified communications infrastructure 5
  6. 6. Seamless Communication Starts with Presence 6
  7. 7. Voice Communications in a UC Environment 3 Mobility 2 Desktop 1 Conference 7
  8. 8. PBX Industry Transformation • Best-in-class devices, call control, applications, delivery models = customer choice Open Standards • Open standards adoption = rapid development Wave • Enabling Unified Communications • Common IP infrastructures Convergence • Standards formation Wave • Multi-site cost savings Digital Wave • Digital quality • Higher density = more cost effective • Applications / call center growth Analog • Initial PBX deployments Wave • Own my own equipment • Basic telephony functionality 70s 80s 90s 2000 2010 8
  9. 9. Video Conferencing in a UC Environment Personal Room Immersive Executive Entry Interoperability is Key 9
  10. 10. Transforming Video Conferencing Any Audience Any Time Any Place Any Device Individuals, Real-time, Office, PC, phone, teams, streamed, remote, personal / thousands archived mobile group video system 10
  11. 11. Evolving Characteristics of Video Traditional Video Conferencing Video Today Difficult for user Easy & intuitive Reasonable quality High Definition Primarily room Room, desktop & mobile Telecom-oriented IT integrated Scheduling Calendaring & spontaneous Limited scale Very large scale Difficult to manage Common provisioning & management Proprietary Open, standards-based 11
  12. 12. Voice/Video Vendor Wish List for UC* Increased Inter-company UC Adoption Telco Peering for Maintaining Video/Voice QoS Smart Presence Management * From CIO 100 Symposium 2009 12
  13. 13. Voice and Video in a UC Environment 13
  14. 14. Moving Unified Communications to the Cloud Over Time, the “Cloud” will play a much more prevalent role for non-premise based UC deployments Cloud Services Recording UC Services Multipoint Bridging Standard Hardware IM and Presence Directory Services IP Network Services Quality of Service Availability Access Authentication Ease of Use 14
  15. 15. UC Vendor Wish List for Unified Communications* Ease of Use and Management CEVA (Content-Enabled Verticalized Applications) also known as CEPB (Communications-Enabled Business Processes) Deployment Flexibility Seamless Integration * From CIO 100 Symposium 2009 15
  16. 16. Workflow Example: Technical Support Process TRADITIONAL MULTI-TIER SUPPORT CALL PROCESS UC-ENABLED PROCESS 16
  17. 17. End User/CIO Wish List for Unified Communications* Standardization of UI for UC Components Simplified Device Addressing and Increased Inter-Company UC Adoption Simplify Network Monitoring End-to-End for Quality of Experience for UC Telco Peering for Maintaining Video/Voice QoS Cross Connects UC Vendor Offerings that Integrate Well (Standards-based), and Allow You to Choose the Best-of-Breed Solutions and not Worry about Inter-operation * From CIO 100 Symposium 2009 17
  18. 18. Conclusion There are challenges to implementing voice and video in a UC environment Overcoming these challenges will enable highly collaborative organizations Integration and standardization will be the key to successful UC deployments Thank you 18
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