Demystifying
Fixed Mobile Convergence
Rahul Kulkarni
Senior Manager – Marketing
Siemens Enterprise Communications

The Enterprise Mobility Challenge
Reachability and Accessibility
at all times in all locations at the lowest cost
page 2

Communication Landscape of Enterprises - Today
Mobile PDA for DECT or VoWLAN
Mobile Date PC with Office Phone
Phone Phone for
Applications VoIP Client
the Campus
All Devices with different User Interfaces and different Numbers
page 3

What’s your Mobility Profile?
Telecommuter World Traveler Sales Road Warrior
At branch At office 10% of time
At office 20% of At branch office or
offices or
time potential client client/potential client
At home or off-site site 90% of time
site world-wide
80% of time 100% of time
Problem: Problem: Problem:
Needs to be securely Soaring Mobility Needs to be reachable at all times
connected with organization costs for sales and inquiries purposes
Corridor Wanderer
Wireless Desk Jockey
At different locations At the office 100% of
on the campus 100% the time, away from
of the time desk in meetings
50% of the time
Problem: Problem:
On campus coverage and High cost of redundant access
connectivity methods
page 4

What’s The Impact ?
Only 20% of today‘s workforce is tied to their desk 2
66% of Enterprise Employees Traveled in 2008 1
50% of cellular phone bill due to intra-company calling 2
33% of cell calls originated within enterprise premise 2
70% of enterprises are deploying mobile applications 3
“Mobile workers are looking for convenience, Not cost effectiveness” 2
page 5
Sources: 1-CIO Insight, 2- Frost & Sullivan, 3- IDC

Definition of Fixed Mobile Convergence Solution
Mobile
Network on the go
Single device
Single device Feature
Feature
Single User
Single User Transparency
Transparency
WLAN Interface
Interface Single Number
Single Number
@homeoffice
Free of charge
Free of charge Seamless
Seamless Continuity of
telephony on
telephony on integration into Continuity of
integration into Voice
Voice
campus
campus business
business (Seamless
processes (Seamless
Free choice
Free choice processes Roaming)
Roaming)
of operator
of operator Enterprise
Enterprise
Increased
Increased control of
control of
reachability and
reachability and security,
security,
WLAN responsiveness
responsiveness GSM expenses
GSM expenses @HotSpots
WLAN @the office
Dual mode operation is the usage of a single device (e.g. mobile phones and PDAs)
via cellular and voice enabled WLAN radio networks.
page 6

Same technology – Different approaches
Enterprise vs Carrier driven FMC
Enterprise Carrier
Reduce Comm Spending
Access Features Anywhere
One Number, One mailbox
Seamless Handover
Coverage Redundancy
Device Availability
page 7

Building Blocks of Enterprise FMC
1. SIP-Capable 2. Voice Ready 3. FMC Appliance
VoIP Solutions Wireless LAN
Services
Product, Managed, Professional
page 8

FMC Appliance
What is it?
The FMC solution consists of two
components:
FMC Appliance
Located at the central site, sitting on the
wired network between the WLAN and the
SIP PBX
Continually monitors and manages mobile
user sessions regardless of whether they
are on the corporate or public network
FMC Client
Software that resides on the dual-mode
handset and works with the FMC Appliance
to navigate enterprise-cellular exchange
page 9

Functional working of FMC solution
Cellular communication
Consistent feature set & UI
Consistent feature set & UI
Public mobile PSTN Gateway
network
Mobility
appliance SIP-PBX
LAN
Hand-over control
Enterprise
IP network
Wireless
LAN
ONE mailbox & ONE directory
ONE mailbox & ONE directory
ONE number service
ONE number service
Mobile on-/off-site Enterprise on-site
page 10

FMC Solution
Connect Your Entire Workforce Seamlessly Across All Networks…
FMC Solution Delivers:
One number
VoIP
One voice mailbox
Internal extension dialing
Access to corporate LD trunks
Improved in-building mobile coverage
VoWLAN Mobile
PBX features – conference calling, etc.
Least-cost routing
Across all networks
Delivering Enhanced Productivity and Convenience …
…while reducing mobile phone charges
page 11

Typical smart phones used in FMC solution
i-mate K-JAM
Nokia E Series Blackberry HTC Diamond Series
Nokia N Series Apple iPhone Google Android Phone Samsung i730
page 12

Smart phones are Mini Laptops
email
word processing
spreadsheets
applications
multiple connection types
viruses
Etc.
page 13

Smart phones are 12 times more likely to be
lost or stolen than laptops
Every Day In Chicago Alone:
476 Mobile Phones
119 PDA’s / Pocket PC’s
25 Laptops
Securing the Data on these smart devices
is of paramount importance
And is a major compliance issue
Are left in Taxicabs.
( Thank you Nokia !)
page 14

Mobile Device Management
How to secure and manage the Smart Phones?
Security Settings,
All Platforms, OMA-DM
Policies, Lock&Wipe
Aplications adminstration
, Installation, Updates
Administration of Smart
Phones, Inventory
Mobile Device Management:
Security, Aplication management and Adminstration
page 15

Enterprise Mobility
Trends and predictions
Campus and office work will become a luxury for
many workers.
Pervasive wireless connectivity for people,
phones desktop devices, sensors, tags,
machines, etc.
Communication becomes less real-time (“IM as
ring tone”, scheduled communication).
Consumerization of enterprise IT: Employees will
(have to) bring in their own devices to optimize
their workplace wherever they are. CIOs will try to
restrict list of mobile devices used within the
enterprise.
page 16

Communication for the open minded
Questions?
page 17

Rahul Kulkarni
Senior Manager – Marketing
Siemens Enterprise Communications
Email: kulkarni.rahul@siemens-enterprise.com
Mobile: +91 98203 47090