Rahul Kulkarni - Demystifying Fixed Mobile Convergence - Interop Mumbai 2009

Demystifying Fixed Mobile Convergence Rahul Kulkarni Senior Manager – Marketing Siemens Enterprise Communications

The Enterprise Mobility Challenge Reachability and Accessibility at all times in all locations at the lowest cost page 2

Communication Landscape of Enterprises - Today Mobile PDA for DECT or VoWLAN Mobile Date PC with Office Phone Phone Phone for Applications VoIP Client the Campus All Devices with different User Interfaces and different Numbers page 3

What’s your Mobility Profile? Telecommuter World Traveler Sales Road Warrior At branch At office 10% of time At office 20% of At branch office or offices or time potential client client/potential client At home or off-site site 90% of time site world-wide 80% of time 100% of time Problem: Problem: Problem: Needs to be securely Soaring Mobility Needs to be reachable at all times connected with organization costs for sales and inquiries purposes Corridor Wanderer Wireless Desk Jockey At different locations At the office 100% of on the campus 100% the time, away from of the time desk in meetings 50% of the time Problem: Problem: On campus coverage and High cost of redundant access connectivity methods page 4

What’s The Impact ? Only 20% of today‘s workforce is tied to their desk 2 66% of Enterprise Employees Traveled in 2008 1 50% of cellular phone bill due to intra-company calling 2 33% of cell calls originated within enterprise premise 2 70% of enterprises are deploying mobile applications 3 “Mobile workers are looking for convenience, Not cost effectiveness” 2 page 5 Sources: 1-CIO Insight, 2- Frost & Sullivan, 3- IDC

Definition of Fixed Mobile Convergence Solution Mobile Network on the go Single device Single device Feature Feature Single User Single User Transparency Transparency WLAN Interface Interface Single Number Single Number @homeoffice Free of charge Free of charge Seamless Seamless Continuity of telephony on telephony on integration into Continuity of integration into Voice Voice campus campus business business (Seamless processes (Seamless Free choice Free choice processes Roaming) Roaming) of operator of operator Enterprise Enterprise Increased Increased control of control of reachability and reachability and security, security, WLAN responsiveness responsiveness GSM expenses GSM expenses @HotSpots WLAN @the office Dual mode operation is the usage of a single device (e.g. mobile phones and PDAs) via cellular and voice enabled WLAN radio networks. page 6

Same technology – Different approaches Enterprise vs Carrier driven FMC Enterprise Carrier Reduce Comm Spending Access Features Anywhere One Number, One mailbox Seamless Handover Coverage Redundancy Device Availability page 7

Building Blocks of Enterprise FMC 1. SIP-Capable 2. Voice Ready 3. FMC Appliance VoIP Solutions Wireless LAN Services Product, Managed, Professional page 8

FMC Appliance What is it? The FMC solution consists of two components: FMC Appliance Located at the central site, sitting on the wired network between the WLAN and the SIP PBX Continually monitors and manages mobile user sessions regardless of whether they are on the corporate or public network FMC Client Software that resides on the dual-mode handset and works with the FMC Appliance to navigate enterprise-cellular exchange page 9

Functional working of FMC solution Cellular communication Consistent feature set & UI Consistent feature set & UI Public mobile PSTN Gateway network Mobility appliance SIP-PBX LAN Hand-over control Enterprise IP network Wireless LAN ONE mailbox & ONE directory ONE mailbox & ONE directory ONE number service ONE number service Mobile on-/off-site Enterprise on-site page 10

FMC Solution Connect Your Entire Workforce Seamlessly Across All Networks… FMC Solution Delivers: One number VoIP One voice mailbox Internal extension dialing Access to corporate LD trunks Improved in-building mobile coverage VoWLAN Mobile PBX features – conference calling, etc. Least-cost routing Across all networks Delivering Enhanced Productivity and Convenience … …while reducing mobile phone charges page 11

Typical smart phones used in FMC solution i-mate K-JAM Nokia E Series Blackberry HTC Diamond Series Nokia N Series Apple iPhone Google Android Phone Samsung i730 page 12

Smart phones are Mini Laptops email word processing spreadsheets applications multiple connection types viruses Etc. page 13

Smart phones are 12 times more likely to be lost or stolen than laptops Every Day In Chicago Alone: 476 Mobile Phones 119 PDA’s / Pocket PC’s 25 Laptops Securing the Data on these smart devices is of paramount importance And is a major compliance issue Are left in Taxicabs. ( Thank you Nokia !) page 14

Mobile Device Management How to secure and manage the Smart Phones? Security Settings, All Platforms, OMA-DM Policies, Lock&Wipe Aplications adminstration , Installation, Updates Administration of Smart Phones, Inventory Mobile Device Management: Security, Aplication management and Adminstration page 15

Enterprise Mobility Trends and predictions Campus and office work will become a luxury for many workers. Pervasive wireless connectivity for people, phones desktop devices, sensors, tags, machines, etc. Communication becomes less real-time (“IM as ring tone”, scheduled communication). Consumerization of enterprise IT: Employees will (have to) bring in their own devices to optimize their workplace wherever they are. CIOs will try to restrict list of mobile devices used within the enterprise. page 16

Communication for the open minded Questions? page 17

Rahul Kulkarni Senior Manager – Marketing Siemens Enterprise Communications Email: kulkarni.rahul@siemens-enterprise.com Mobile: +91 98203 47090

Rahul Kulkarni - Demystifying Fixed Mobile Convergence - Interop Mumbai 2009

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