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Green Data Centers - Chandra Kopparapu - Interop Mumbai 2009
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Green Data Centers - Chandra Kopparapu - Interop Mumbai 2009

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As newer and more energy-efficient solutions come to market, IT organizations must first understand how, when, and where to deploy them as part of a strategic data center. In fact, going green in the …

As newer and more energy-efficient solutions come to market, IT organizations must first understand how, when, and where to deploy them as part of a strategic data center. In fact, going green in the data center can have many facets such as reducing overall power consumption, maximizing power utilization, reducing the amount of hardware via consolidation and virtualization, and decreasing the amount of storage required to meet data processing requirements. As this multifaceted approach implies, there is no single solution for optimizing data center energy efficiency. IT organizations will need to implement comprehensive strategies that cooperatively integrate hardware, software, and other operational elements. Recognizing that data centers are inherently power-hungry, this session will highlight how IT organizations can maximize data transaction output per unit of energy consumed. This session will also emphasize why organizations must re-examine all aspects of their IT operations-including facilities, people, and infrastructure, to enable them to achieve greater power efficiencies.

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  • 1. Going Green Enabling Energy Efficient Networks Chandra Kopparapu Senior Director, IP Products R & D
  • 2. The Challenge It’s not easy being green The power bill alone sometimes doesn’t tell the whole story… October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 2 All Rights Reserved.
  • 3. Supply and Demand Data continues to grow exponentially – 1998 Estimated size of Web - 320 million pages – 2000 Estimated size of Web - one billion pages – 2003 Google claims a searchable database of 3.6 billion web pages – 2003 Estimated total corporate data worldwide – 5 Exabytes (5 billion GB) – 2005 Google claims a searchable database of 8.2 billion web pages – 2006 Estimated total corporate data worldwide – 161 Exabytes – 2007 Estimated total corporate storage capacity worldwide – 246 Exabytes – 2007 Projected total corporate data generated worldwide – 255 Exabytes – 2010 Projected total corporate data worldwide – 988 Exabytes ~ 1 Zettabyte – 2010 Estimated total corporate storage capacity worldwide – 600 Exabytes Figures from IDC and Lucas Mearian, Computerworld Power to operate data centers will be more expensive and scarce – Potentially half of the world’s data centers will have insufficient power by 2009 ** Gartner October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 3 All Rights Reserved.
  • 4. The Industry Climate Today Government regulations, industry guidelines, and international requirements are becoming stricter The amount of available energy is shrinking According to www.ReadWriteWeb.com, “Going Green” was the second-largest data centre trend for 2008. October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 4 All Rights Reserved.
  • 5. Going Green: Financially Savings: IT operating costs Capital investments Cooling and facility energy Sustainability: Energy resources Protect availability Utilize infrastructure more efficiently Optimize available space Reduce environmental impact October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 5 All Rights Reserved.
  • 6. Rightsizing the Infrastructure Delivering the correct capacity at the correct time Design focus is always around end capacity Lifecycle operations are often ignored Growth projections are becoming less reliable as new hardware is developed and deployed Energy consumption as measured against work performance is improving Battery infrastructure is often replaced before it is even needed October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 6 All Rights Reserved.
  • 7. Key issues facing data center & network managers today *The Efficient Data Center: Improving Operational Economy & Availability 2007 Data Center Users Group Conference October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 7 All Rights Reserved.
  • 8. Analyst Report on “Green” Data Centers “… power efficiency is the starting point but not sufficient on its own. ‘Green’ requires an end-to-end, integrated view of the data centre, including the building, energy efficiency, waste management, asset management, capacity management, technology architecture, support services, energy sources, and operations.” Rakesh Kumar, VP at Gartner “Gartner Says a Green Data Centre Means More than Energy Efficiency” Egham, UK, October 20, 2008 www.gartner.com/it/page.jsp?id=781012 October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 8 All Rights Reserved.
  • 9. What is to be Done? End-user participation is key – The Green Grid www.thegreengrid.org – SNIA Green Storage Initiative www.snia.org – Climate Savers Computing Initiative www.climatesaverscomputing.org For existing data centers – Verify the sizing and air flow integrity of your CRAC/HVAC systems – Redesign rack placement for optimum cooling efficiency – Equipment lifecycle / replacement should be energy-aware – Select server, networking and storage products for optimum energy efficiency For new data centers – Site selection should consider power sourcing as a priority – Design collaboration between building architects and IT to maximize efficiency of equipment placement October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 9 All Rights Reserved.
  • 10. Organized Industry Responses to the Pending Data Center Energy Crisis The Green Grid – Charter includes power efficiency in the entire data center infrastructure – Buildings, power sourcing, cooling, equipment density, equipment efficiency – Defining metrics for data center efficiency – More information at www.thegreengrid.org SNIA Green Storage Networking Initiative – Focused on power efficiency in all aspects of storage networking – Network infrastructure, storage, data lifecycle, data management – Defining metrics for storage network efficiency – More information at www.snia.org October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 10 All Rights Reserved.
  • 11. End User and Business Alliance Climate Savers Computing Initiative – Seeking to reduce computing energy consumption by half by 2010 – Saving the equivalent of 11 million cars or 10-20 coal-fired power plants – More information at www.climatesaverscomputing.org October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 11 All Rights Reserved.
  • 12. Brocade’s “Green” Initatives Best-in-class Power Efficiency: Power consumed per each Gigabit Award winning products: Industry’s highest density, smaller foot print => lower heating and cooling Enable “Pay-as-you-grow” architecture: Scaling on demand Optimal Power over Ethernet (PoE): Foundation for converged applications and efficient power source Best data center practices: Propagate through training and professional services Practice what we preach in our own facilities October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 12 All Rights Reserved.
  • 13. Green Initiatives Small steps can make BIG difference – Replace 3 light bulbs for Compact Fluorescent bulbs • Removes 300 pounds of carbon dioxide per year from the air – Turn off your big-screen TV – for every 6 hours per day it is on • It generates about 1,000 pounds of carbon dioxide emissions per year – Car pooling just two days per week • Reduces carbon dioxide emissions by 1,590 pounds per year – Setting the thermostat seasonally up or down 2 degrees at home • Saves about 2,000 pounds of carbon dioxide yearly – Use a Brocade 48000 Director rather than an alternative brand • Save 16,260 pounds of carbon dioxide emissions per year per Director – If 1% (one-percent) of car owners maintained their cars better • Would reduce carbon dioxide emissions by a Billion pounds per year October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 13 All Rights Reserved.
  • 14. What our customers are saying Rockford Health Systems is the largest health systems serving northern illinois and southern Wisconsin. With the help of Brocade’s solution Rockford Health Systems was able to: - Deliver the healthcare applications successfully - Reduced costs with Lower power consumption - More flexibility with shorter recovery time “Choosing Brocade meant reduced costs, especially in terms of power consumption. When we did power comparisons, the Brocade FastIron Edge Series PoE was much more efficient for redundant power supplies.” - Joe Granneman, CTO, Rockford Health Systems October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 14 All Rights Reserved.
  • 15. Brocade Product Portfolio Metro / SP New L2 – 3 (Wired + Wireless) FastIron WS Series Enterprise Campus LAN ServerIron Classic/ADX NetIron CES Series Series NetIron XMR Series IronPoint Mobility Series FastIron Edge Series FastIron LS Series 300 Switch Blade Server NetIron MLX Series 48000 Director Switches FastIron GS Series 5100 Switch FastIron SX Series Data Center (SAN) New 415/425 FastIron CX Series HBA 5300 Switch FC8-16, -32, -48 BigIron RX Series Switch Blade L2 - 3 7500 Extension Data Center (LAN) DCX Series 815/825 HBA FastIron Edge X Series NetIron CES Series TurboIron 24X New 7600 App. Switch FR4-18i New FA4-18 L4 - 7 ServerIron 1010/1020 CNA New Classic/ADX Series FS8 -18 FC4-16IP iSCSI Gateway Encryption Switch 8000 Switch New Ethernet/IP CEE/FCoE Fibre Channel IronView Data Center Network Manager Fabric Manager October, 2009 Brocade Energy Efficiency © 2009 Brocade Communications Systems, Inc. 15 All Rights Reserved.
  • 16. THANK YOU