Advances in Enterprise Storage Systems
and Techniques
Gaurav Sundararaman
Research Analyst,
Technical Insights
Frost & Sullivan
7th October,2009

Agenda
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1 INDIAN STORAGE MARKET
INDIAN STORAGE MARKET
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2 DRIVERS AND CHALLENGES
DRIVERS AND CHALLENGES
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3 VENDOR CUSTOMER MAPPING
VENDOR CUSTOMER MAPPING
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4 GAME BREAKERS
GAME BREAKERS
5
5 FUTURE TRENDS
FUTURE TRENDS
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Indian Storage Market - Revenue Forecast
Source: Frost and Sullivan
With the current market at approximately 48 petabyte, demands from unstructured data, email,
digitization of paper content, and implementation of different applications drive the market and
create a strong demand for storage.
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Current Investment Opportunity
It is Likely to remain in the fray due to the cost benefits it offers.
DAS
Small Enterprises are likely to benefit the most.
Enhance and bring in new storage features such as online backup,
SaaS
archiving, and replication.
Technology can reduce power consumption by 60-70 % by enabling
Virtualization
optimal utilization of server resources.
It is anticipated to be the ideal replacement as a low-cost performance
iSCSI SAN
alternative to Fiber Channel-based (FC) SAN’s.
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PESTLE – INDIAN STORAGE MARKET
The incumbent Congress-led coalition has thrown the market open for high amount
Political of investments in the storage domain. With a stable political scenario, India is likely
to climb back to its pre-crisis growth rates. R & D is expected to flourish.
With recession receding and India’s population touching 1.16 billion, our country is
Economic conducive to growth. The Indian economy is likely to grow at 6 percent between
2009 and 2010 and 7 percent between 2010 and 2011 as the new government is
expected to unveil new pro-growth measures.
With the diverse culture we possess and the possibility of Reverse Brain Drain,
Social India has a significant edge over its fierce competitor China. The storage market
of India caters to a gamut of industries ranging from the middle class to the upper
class.
The contribution of the storage sector towards the gross domestic product (GDP)
Technical has increased significantly over the last decade. With the second largest pool of
software engineers and growing investments, India shows huge potential during its
transition from an outsourcing hub to a knowledge centre.
The problem of standards and certifications have been hampering the Storage
Legal sector. India is lacking in Certified solutions to make deployment easier. Certification
programs need to be implemented.
Unlike the West, India does not possess the urge to be environmentally friendly.
Environm Going green is still a marketing gimmick in India. We are behind most countries
ental in this regard and it could be partly due to lack of innovations and policies
towards saving energy.
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Drivers – Storage Technology
Lower Storage
Storage
Costs
Management
Storage
Management
Business
Green IT Performance Continuity and
optimization Disaster
Recovery
6

Challenges- Storage Technology
Complexity
Poor Standards ROI
Realization
Migration
Issues
Customization
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Vendor-Customer Mapping
Key Storage Issues
Key Storage Issues Key Purchase Criteria
Key Purchase Criteria
Unmanaged Growth Quick to Install
Unmanaged Growth Quick to Install
High Storage Needs Easy to Manage
High Storage Needs Easy to Manage
Limited Backup Inexpensive
Limited Backup Inexpensive
Skills of Management
Skills of Management Scalability
Scalability
Solution Offerings
Solution Offerings
Plug and Play
Plug and Play
Scalable Storage
Scalable Storage
Entry Level SAN
Entry Level SAN
Strong Backup
Strong Backup
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Game Breakers
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Best Practices- Value Innovation
UNCONTESTED
Solid State Storage
Green Storage
Data-De-Duplication
VALUE INNOVATION
Server Virtualization
Cloud Computing
Contention Levels
CONTESTED
Intensity
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Solid State Storage Devices
Faster data access and response times when compared to HDDs (1: 200)
Benefits
Allows more concurrent users
Low power consumption and low heat dissipation, thereby lowering
cooling needs
More expensive than HDD
Challenges Storage capacities of SSD lower than HDD
Solid state storage is better primarily for read operations as performance
Current Use
Solid state storage devices are likely to be implemented at various
Future points in the data path rather than being restricted to disks.
Use As the prices of solid state storage devices reduce, the industry is going
to witness more hybrid systems that leverage solid state devices for their
faster performance
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Cloud Computing
Increasingly distributed workforce and increased collaboration require
Benefits
constant exchange of data, facilitated by cloud storage.
Suitable for enterprises looking at cutting down on capital expenditure but
still wanting to facilitate their growing data needs.
For large enterprises with huge computing and networking needs, it is
important to validate the total cost of ownership over a period of time.
Challenges Security of hosted data is a continuous concern for most enterprises.
As enterprises host important business data on the cloud storage,
reliability of the system is a concern.
Current Use
Storage in a cloud is likely to attract large amount of IT spend going
Future ahead, reflecting a shift from the traditional box model to the on-demand
Use service model.
It is not suitable for all data types and is hence, not seen as a
replacement to the traditional systems.
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Green Storage
High capacity disk drive
Server Virtualization reduces watts per terabyte.
Thin Provisioning
Improves storage utilization by
80 % and eliminates the need
to dedicate storage on a per-
application basis.
De-Duplication
Optimized performance is performed
both inside and outside the data path.
SSD
Frequently accessed data can be placed on faster solid state
storage and others on comparatively slower, less expensive HDD,
thereby, increasing the performance and reducing the overall
storage costs.
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Future Trends – 3 Year Roadmap
Source: Frost and Sullivan
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Questions & Suggestions
THANK YOU
Email: s.gaurav@frost.com
Tel: 9840817345
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