Anish Malhotra - Cloud Computing - interop Mumbai 2009

9/30/2009 Cloud Success In The Cloud CRM Computing A different approach to Enterprise Application Development and Delivery Anish Malhotra Director (Sales Engineering), India Salesforce.com Indian Companies Are Moving To The Cloud Joining 63,200 companies globally 1

9/30/2009 Instant Infrastructure Business Success is not Installed! Today, 63,200+ companies worldwide – from the smallest to the largest – will simply login to www.salesforce.com to access critical business information. Tomorrow…’000s more will experience success in less 30 days. Low Cost. Zero Risk. Proven Success. Your Success. Our Cloud. Innovation. Not Infrastructure. The world’s most complete cloud applications (software-as-a-service) The fastest way to build apps on a cloud platform (platform-as-a-service) Real-time cloud infrastructure (infrastructure-as-a-service) 2

9/30/2009 Your Success. Our Cloud. Innovation. Not Infrastructure. Unlimited Real-Time Programmable Programmable Real-Time Workflow Real-Time Customization User Interface Cloud Logic & Approvals Web Sites Real-Time Mobile Integrated Real-Time Granular Security 750+ Integrated Deployment Content Library Analytics & Sharing Applications ISO 27001 Proven Proven, Real-Time Query Real-Time Transparent Certified Security Reliability Real-Time Scalability Optimizer System Status Real-Time Proven Real-Time Sandbox Salesforce to 3 Global Data Centers Upgrades Real-Time Integration Environments Salesforce & Disaster Recovery Multitenant Kernel It Began With An Idea The End of Software 3

9/30/2009 Our Mission Cloud Computing Driver, Catalyst & Evangelist 1960’s 1980’s - Today Mainframe Client/server Enterprise Cloud Computing Applications …are moving To The Cloud 1960’s 1980’s - Today Mainframe Client/server Cloud Computing Applications 4

9/30/2009 Platforms …are moving To The Cloud 1960’s 1980’s - Today Mainframe Client/server Cloud Computing Platforms The Cloud Computing Model ...and the Multi-Tenant Imperative Multi-Tenant Automatic Upgrades Pay-as-you-go Elastic Yefim Natis, VP, Distinguished Analyst 5

9/30/2009 The Cloud Computing Model ...and the Multi-Tenant Imperative No Capital Expense No Business Disruption Modest Operating Expense Scales With Your Business Yefim Natis, VP, Distinguished Analyst Automatic Upgrades Every Customer on Latest Version…Instantly 6

9/30/2009 The Cloud Delivers… …the Fastest Time-to-Value Software Cloud Computing Automated Upgrades Large Operating Expenses Cloud Computing Value Value Value Time No Capital Expenses Upgrade Expense Large Capital Expense & High Risk 53% of software projects cost Average 51% ROI 189% of original estimate1 within 12 Months2 1 Standish Group, Chaos Report 2 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2008 Customers Succeed Immediately …in The Cloud Rapid Implementation 26 subscribers in 800 subscribers live in ~4,000 subscribers live in 4 Days 45 Days 4 Months Fast Business Results Increased sales Increased Improved 30% customer satisfaction revenue visibility to rating to 92% 1% variance 7

9/30/2009 The Cloud Serves Companies of Every Size …industry, geography ENTERPRISE MID-MARKET SMALL BUSINESS But, is Cloud Computing secure? Can I trust my data to The Cloud? 8

9/30/2009 Is Cloud Computing Secure? Can I trust my data will be protected in The Cloud? You can ask us… Or, some of our customers… Application Security • ISO 27001 • SSL encryption • Identity confirmation • SAS 70 Type II; SysTrust certified Network Security • Fault tolerant, multi-layered firewall • Intrusion detection • 3rd party assessments Facility Security • 24 x 365 security “ Security concerns associated with cloud computing is just a perception, and will • Biometric readers • Silent alarms go away with time. ” • CCTV Diptarup Chakraborti • Motion detection Principal Research Analyst June 2009 Complete Transparency Real-Time Performance Monitoring 9

9/30/2009 What Are Organizations Looking For? Grow Their Business. Not Their Costs. How can I… 1. Generate more leads? 2. Improve my sales effectiveness? 3. Better manage my existing customers? 4. Make my employees more productive? 5. Get better visibility of my business? Grow My Business. Not My Costs. Traditional Software Model Not Designed For SMEs Costly Implementations Too Much And Training Time Expensive Complex And Hardware & Software Difficult to Maintain 10

9/30/2009 Companies Are Wildly Successful In The Cloud Just Plug-In and Succeed Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc., December 2008 The Sales Cloud Just Plug-In & Succeed 11

9/30/2009 Indian Customer Success Cvent Manages Worldwide Customer Database in Real-Time “ Each team has its own customised dashboards displaying real-time stats on targets, performance and “ The arguments for cloud computing are so compelling, we saw little reason for looking revenues etc. into alternatives – here we have a great means for sharing information globally in real-time, which in our view is a must for any fast pace business that wants to We refer to our field representatives as ‘road warriors’. Equipping them with access to in house stay ahead of the competition. ” applications on the road is a great way to empower Anuj Sehgal Manager Sales Operations them and help them to maximise the use of their time. ” Cvent The Service Cloud Just Plug-In & Succeed 12

9/30/2009 Unlock The Potential of India’s Developer Community Where are the globally recognised software brands from India? A Marketplace For Cloud Apps From Idea to Success with minimal capital investment 13

9/30/2009 The Fastest Way To Build Apps Cloud Computing Platform Months/ Buy Build Build Build Build Build Build Deploy Build Globalise Years to Servers Datacentre Security Analytics Search Workflow Sharing Mobile App Build Build Days/Weeks App to Build time Why are CIOs adopting Force.com? TCO Advantage: Half the Cost No up-front capital expenditure No upgrade or maintenance costs Savings increase with the number of apps built Speed Advantage: Five Times Faster Faster to develop Faster to deploy Faster to change “Yes, you read that right: 80% reduction in development effort with Force.com. Wow!” - Independent 2008 research study comparing Force.com to Java development 14

9/30/2009 The Cloud Crowd 120,000+ Apps & Counting IT Governance, Human Resources Franchise Management Project Mgmt. IT Governance and Recruiting & Franchise & Training Change Control Training Application Management Built in 6 weeks Less than 6 months Less than 6 months Performance & Franchise Product Management Time Off Management Less than 10 Weeks Less than 5 weeks 60 days Shipping & Distribution ERP/Accounting Billing Sample Management Enterprise Accounting Custom Billing Less than 6 months Application Application Built in 6 months Less than 6 weeks Distribution & Shipping Custom ERP and Quoting, Licensing & Less than 3 months Shipping System Billing Built in 7 months Less than 10 weeks Extend Success in The Cloud 800+ Applications available on The AppExchange 15

9/30/2009 What’s Next? How can you experience Cloud Computing? • Nothing to Download or Install • Just Plug In & Succeed • Full Production (5 users) • All features and capabilities that 1,600+ financial services firms rely on to strengthen their customer relationships. • A ‘guided’ trial 16

9/30/2009 Thank You Thank You. amalhotra@salesforce.com 17

Anish Malhotra - Cloud Computing - interop Mumbai 2009

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