9/30/2009
Cloud Success In The Cloud
CRM Computing
A different approach to Enterprise Application Development and Delivery
Anish Malhotra
Director (Sales Engineering), India
Salesforce.com
Indian Companies Are Moving To The Cloud
Joining 63,200 companies globally
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9/30/2009
Instant Infrastructure
Business Success is not Installed!
Today, 63,200+ companies worldwide – from the smallest to the largest – will simply
login to www.salesforce.com to access critical business information.
Tomorrow…’000s more will experience success in less 30 days.
Low Cost. Zero Risk. Proven Success.
Your Success. Our Cloud.
Innovation. Not Infrastructure.
The world’s most complete cloud applications
(software-as-a-service)
The fastest way to build apps on a cloud platform
(platform-as-a-service)
Real-time cloud infrastructure
(infrastructure-as-a-service)
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9/30/2009
Your Success. Our Cloud.
Innovation. Not Infrastructure.
Unlimited Real-Time Programmable Programmable Real-Time Workflow Real-Time
Customization User Interface Cloud Logic & Approvals Web Sites
Real-Time Mobile Integrated Real-Time Granular Security 750+ Integrated
Deployment Content Library Analytics & Sharing Applications
ISO 27001 Proven Proven, Real-Time Query Real-Time Transparent
Certified Security Reliability Real-Time Scalability Optimizer System Status
Real-Time Proven Real-Time Sandbox Salesforce to 3 Global Data Centers
Upgrades Real-Time Integration Environments Salesforce & Disaster Recovery
Multitenant Kernel
It Began With An Idea
The End of Software
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9/30/2009
Our Mission
Cloud Computing Driver, Catalyst & Evangelist
1960’s 1980’s - Today
Mainframe Client/server Enterprise Cloud
Computing
Applications
…are moving To The Cloud
1960’s 1980’s - Today
Mainframe Client/server Cloud Computing
Applications
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9/30/2009
Platforms
…are moving To The Cloud
1960’s 1980’s - Today
Mainframe Client/server Cloud Computing
Platforms
The Cloud Computing Model
...and the Multi-Tenant Imperative
Multi-Tenant
Automatic Upgrades
Pay-as-you-go
Elastic
Yefim Natis, VP, Distinguished Analyst
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9/30/2009
The Cloud Computing Model
...and the Multi-Tenant Imperative
No Capital Expense
No Business Disruption
Modest Operating Expense
Scales With Your Business
Yefim Natis, VP, Distinguished Analyst
Automatic Upgrades
Every Customer on Latest Version…Instantly
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9/30/2009
The Cloud Delivers…
…the Fastest Time-to-Value
Software Cloud Computing
Automated Upgrades
Large Operating
Expenses
Cloud Computing
Value
Value
Value
Time
No Capital
Expenses
Upgrade Expense
Large Capital Expense
& High Risk
53% of software projects cost Average 51% ROI
189% of original estimate1 within 12 Months2
1 Standish Group, Chaos Report
2 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2008
Customers Succeed Immediately
…in The Cloud
Rapid
Implementation
26 subscribers in 800 subscribers live in ~4,000 subscribers live in
4 Days 45 Days 4 Months
Fast Business
Results
Increased sales Increased Improved
30% customer satisfaction revenue visibility to
rating to 92% 1% variance
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9/30/2009
The Cloud Serves Companies of Every Size
…industry, geography
ENTERPRISE
MID-MARKET
SMALL BUSINESS
But, is Cloud Computing secure?
Can I trust my data to The Cloud?
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9/30/2009
Is Cloud Computing Secure?
Can I trust my data will be protected in The Cloud?
You can ask us… Or, some of our customers…
Application Security
• ISO 27001
• SSL encryption
• Identity confirmation
• SAS 70 Type II; SysTrust certified
Network Security
• Fault tolerant, multi-layered firewall
• Intrusion detection
• 3rd party assessments
Facility Security
• 24 x 365 security “ Security concerns associated with cloud
computing is just a perception, and will
• Biometric readers
• Silent alarms go away with time. ”
• CCTV Diptarup Chakraborti
• Motion detection Principal Research Analyst
June 2009
Complete Transparency
Real-Time Performance Monitoring
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9/30/2009
What Are Organizations Looking For?
Grow Their Business. Not Their Costs.
How can I…
1. Generate more leads?
2. Improve my sales effectiveness?
3. Better manage my existing customers?
4. Make my employees more productive?
5. Get better visibility of my business?
Grow My Business. Not My Costs.
Traditional Software Model Not Designed For SMEs
Costly Implementations Too Much
And Training Time
Expensive Complex And
Hardware & Software Difficult to Maintain
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9/30/2009
Companies Are Wildly Successful In The Cloud
Just Plug-In and Succeed
Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc.,
December 2008
The Sales Cloud
Just Plug-In & Succeed
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9/30/2009
Indian Customer Success
Cvent Manages Worldwide Customer Database in Real-Time
“ Each team has its own customised dashboards
displaying real-time stats on targets, performance and
“ The arguments for cloud computing are so
compelling, we saw little reason for looking
revenues etc. into alternatives – here we have a great means for
sharing information globally in real-time, which in our
view is a must for any fast pace business that wants to
We refer to our field representatives as ‘road
warriors’. Equipping them with access to in house
stay ahead of the competition. ”
applications on the road is a great way to empower Anuj Sehgal
Manager Sales Operations
them and help them to maximise the use of their
time. ” Cvent
The Service Cloud
Just Plug-In & Succeed
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9/30/2009
Unlock The Potential of India’s Developer Community
Where are the globally recognised software brands from India?
A Marketplace For Cloud Apps
From Idea to Success with minimal capital investment
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9/30/2009
The Fastest Way To Build Apps
Cloud Computing Platform
Months/
Buy Build Build Build Build Build Build Deploy Build
Globalise Years to
Servers Datacentre Security Analytics Search Workflow Sharing Mobile App
Build
Build Days/Weeks
App to Build
time
Why are CIOs adopting Force.com?
TCO Advantage: Half the Cost
No up-front capital expenditure
No upgrade or maintenance costs
Savings increase with the number of apps built
Speed Advantage: Five Times Faster
Faster to develop
Faster to deploy
Faster to change
“Yes, you read that right: 80% reduction in
development effort with Force.com. Wow!”
- Independent 2008 research study comparing Force.com to Java development
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9/30/2009
The Cloud Crowd
120,000+ Apps & Counting
IT Governance, Human Resources Franchise Management
Project Mgmt.
IT Governance and Recruiting & Franchise & Training
Change Control Training Application Management
Built in 6 weeks Less than 6 months Less than 6 months
Performance & Franchise
Product Management
Time Off Management
Less than 10 Weeks
Less than 5 weeks 60 days
Shipping & Distribution ERP/Accounting Billing
Sample Management Enterprise Accounting Custom Billing
Less than 6 months Application Application
Built in 6 months Less than 6 weeks
Distribution & Shipping Custom ERP and Quoting, Licensing &
Less than 3 months Shipping System Billing
Built in 7 months Less than 10 weeks
Extend Success in The Cloud
800+ Applications available on The AppExchange
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9/30/2009
What’s Next?
How can you experience Cloud Computing?
• Nothing to Download or Install
• Just Plug In & Succeed
• Full Production (5 users)
• All features and capabilities that
1,600+ financial services firms rely
on to strengthen their customer
relationships.
• A ‘guided’ trial
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9/30/2009
Thank You
Thank You.
amalhotra@salesforce.com
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