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  • 1. THE SMART WAY TO GET RAVING FANS
    Mathieu van Steenberge10/06/2010
  • 2. 90% have trust in recommendationsfrompeopletheyknow!
    Source: Nielsen Trust In Advertising Global Report July09
  • 3. Youneedto make a Facebook Fan Page foryour business.Now!
  • 4. Source: Latimes.com
  • 5. Source: Standaard.be
  • 6. Source: Standaard.be
  • 7. Source: DeMorgen.be
  • 8.
  • 9. Only make a Fan Page whenyoubelievethatwhatyou are doingwill make a difference.
  • 10. Andyou have a plan.
  • 11. The plan is called customer centricity
  • 12. Be genuinelyinterested
  • 13. Manage expectations
  • 14. Walk in yourcustomersshoes.
  • 15. Track every contact
  • 16. Analyse customer problemsinsteadof desires.
  • 17. Andyouneed time.
    Lots of time
  • 18. Ready?
  • 19. People talk.
  • 20. 3 reasonspeople talk
  • 21. YOU givethem a REASON to talk aboutyou!
  • 22. People talk even more on Facebook.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Case: Pizzastunt
    Case: pizzastunt
  • 28. Case: Pizzastunt
    1000 pizzas in Mechelen
    4000 uniquevisitors on www.pizzastunt.be
    98% loved the concept/idea
    72% were new customers that never used JE
    90% will use JE in the future
    55% talked about Just-Eat to more than 4 people/friends
    92% recommended JE to his friends
  • 29. Streets thatordered
  • 30. Want free consultancy?
    Claim your free brainstorm session. www.sals-vansteenberge.be