Big Data Meets Big Analytics Theatre - June 19th, 12:30-13:00 Today companies are facing a monumental task in making sense of the data at their disposal. Traditional rules based systems, which rely on arbitrary, manually set thresholds are buckling under the pressure and are becoming noticeably outdated. The future is Adaptive Behaviour Analytics. This revolutionary and exciting new technological breakthrough will be demonstrated at the event, showing how granular data profiles help companies not only identify what their customers are doing in real time, but what they will be doing in the future.