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Narrowcasting: Making the Most of the Connections You Already Have
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Narrowcasting: Making the Most of the Connections You Already Have

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Who doesn't want more Twitter followers? Sure, it's great to get more people following you, but what about all those hundreds or thousands already following you? When's the last time you reached out …

Who doesn't want more Twitter followers? Sure, it's great to get more people following you, but what about all those hundreds or thousands already following you? When's the last time you reached out to someone new amongst the people you're already connected to? Learn how, and why it's important.


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  • 1. NarrowcastingMake the most of the connections you already have. DigitalEthos.org/smac
  • 2. Amy Vernon•GM, Social Marketing, Internet Media Labs•20 years in newspaper journalism•Part of the 1992 Pulitzer-winning Miami Herald staff•Top female submitter of all time on Digg.com•Secret passion: Spreadsheets @AmyVernon @InternetLabsT #TheLabNYC DigitalEthos.org/smac
  • 3. This is what we’re encouraged to strive for DigitalEthos.org/smac
  • 4. But what about these folks? DigitalEthos.org/smac
  • 5. What is Narrowcasting?We broadcast all the time – On Twitter – On Facebook – On Pinterest – On Instagram DigitalEthos.org/smac
  • 6. But who hears us? DigitalEthos.org/smac
  • 7. Narrowcasting is:• Engaging the followers you have – Sometimes, it’s re-engaging• Finding out what your followers are interested in talking about DigitalEthos.org/smac
  • 8. Find out who your followers areDigitalEthos.org/smac
  • 9. DigitalEthos.org/smac
  • 10. DigitalEthos.org/smac
  • 11. DigitalEthos.org/smac
  • 12. DigitalEthos.org/smac
  • 13. DigitalEthos.org/smac
  • 14. How to get in touch?• oneQube – Searches for people• Twylah – Searches for content• IFTTT, Buffer – Scheduling, sharing DigitalEthos.org/smac
  • 15. Why Narrowcasting?• People followed you for a reason• Find out why they followed• Not everyone wants to re-engage• Focus on those who do DigitalEthos.org/smac
  • 16. Keep In Touch avernon@internetmedialabs.com www.internetmedialabs.com www.Facebook.com/AmyVernon www.Facebook.com/InternetMediaLabs www.Twitter.com/AmyVernon www.Twitter.com/InternetLabs http://j.mp/AmyVGplus http://j.mp/IMLGplusDigitalEthos.org/smac

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