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Twitter Findability: Tweet Your Way to the Top of Search Results!

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Do you think tweeting is for the birds? Have you ever thought, “Twitter’s not for business… Twitter’s for teenagers… Twitter’s a waste of time… I just don’t get it!” …

Do you think tweeting is for the birds? Have you ever thought, “Twitter’s not for business… Twitter’s for teenagers… Twitter’s a waste of time… I just don’t get it!”
#Customers… This social media site is often overlooked by businesses that either don’t get it, or can’t quite figure out how to successfully use it. But Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers!
#Engaging… In this engaging and informative talk, Heather will show you the true potential of Twitter for business, providing easy to implement, practical Twitter strategies that make sense. Attendees will learn the ins and outs of participating in real-time conversations, connecting directly with consumers and influencers in their respective target markets, and last, but hardly least, generating new business.
#Actionable… In this lively presentation, Twitter speaker @HeatherLutze covers:
Building a Twitter following that’s interested in your brand:
Just getting “follows” is not enough; you need people who are genuinely interested in engaging with you and learning more about what you do.

Setting up and optimizing your Twitter account for Findability:
This is always the first step. Learn how to do it right!
To tweet or not to tweet – the how’s, what’s and why’s:
Learn what to tweet to promote engagement. Remember, Twitter is a social networking site, emphasis on the word social.

Making sense of #hashtags:
Get in on the conversations that matter to your business. Better yet, generate the conversation yourself!
If your audience just doesn't “get” twitter, then you need an adept Twitter speaker!

Heather is on a mission to dispel the myths, convert the naysayers, and teach the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a total “how-to” approach at dominating search results and market share online.

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  • Keywords - Use keywords in tweets – Your community retweets with your keywords – The Magic the conversions and actions - Which drives QUALIFIED traffic to the site.

Transcript

  • 1. Twitter Findability: Tweet Your Way to the TOP of Search Results! Heather Lutze CEO/Founder Findability Group @HeatherLutze
  • 2. Is it really possible to say anything meaningful or useful in only 140 characters? (82 characters) Twenty percent of current Internet Users would answer with a resounding “YES!” (78 characters) By 2011, 200+ million users embraced Twitter, the rapidly growing micro blogging site that takes advantage of the popularity of texting. (136 characters)
  • 3. Twitter Real Business Case Study Bill Gerth, Head of Comcast Twitter Group “Comcast Bill” “…being in social media space gives us a way to reach our customers who use the space. In addition, sites like Twitter give us a great real- time view into what’s happening and what people are thinking. Providing customer service via social media is just one of the ways we’re working to improve the customer experience, and its really a win-win for our customers and us.”
  • 4. Findability 101 101950211OR
  • 5. Action Plan 1.Discover Beneficial Keywords for your Industry -Understand the Buying Process for Customers -Don’t Guess Use a Keyword
  • 6.  Setup a professional account name • Twitter.com/RVDealerFlorida  Make your site professional as possible • Your logo • Call to Action • Contact Information  Write Your Profile Description • Use keywords in description  Decide who will become the face of your Twitter Presence  ALWAYS use a picture of a real person and identify by name  Use a series of tweets to make an impact  Setup a tweeting plan covering the next 30 days Twitter Account Setup Checklist
  • 7. Action Plan 1.Discover Beneficial Keywords for your Industry -Understand the Buying Process for Customers -Don’t Guess Use a Keyword 2. Setup a Twitter Account • Create keyword rich profiles • Write 30 Tweets (all with a keyword) • Automate Tweets with Hootsuite or TweetDeck
  • 8. One in Five adults online use Twitter (approximately 36 million US adults) Searched 19 Billion times a month Grew 1,300 percent in 2008 30 million active users The Power of Twitter That’s 5 times as much as Bing!!!!
  • 9. Custom Background Tweet Post Twitter Profile Your Tweople & Community Tweet Stream
  • 10. Anatomy of Tweet “@” – A message for another Twitter user that everyone can read. “RT” – A Re-Tweet of a post you think your community would like to read
  • 11. Shortened Link– URL shortened by a tool so it is easier to fit in a Tweet Post Anatomy of Tweet
  • 12. Hashtag– Twitter-Specific Conversation & Community – uses # Anatomy of Tweet
  • 13. Potential HashTags.org For RV Industry #RV #Awning #outdoors #camping #travel
  • 14. Real Time Feedback
  • 15. DM– Message to another Twitter User- not visible to the community Anatomy of Tweet
  • 16. Other Twitter Terms “Twittersphere” – The Entire Twitter Community “Twunking” Tweeting while drunk… not recommended
  • 17. The Twitter Search Engine © Findability Group 2010
  • 18.  Tools & Tips  Industry News & Trends  YouTube videos that fit your industry  Anything you post online (blog, facebook, youtube, etc.)  Quotes and Retweets of Industry Leaders What to Tweet About
  • 19. What Not to Tweet
  • 20. Write something worth reading Include a Keyword or #Hashtag for Findability Always have a call to action Include links for users who want more information. The Elements of a Good Tweet
  • 21. Action Plan 1.Discover Beneficial Keywords for your Industry -Understand the Buying Process for Customers -Don’t Guess Use a Keyword 2. Setup a Twitter Account • Create keyword rich profiles • Write 30 Tweets (all with a keyword) • Automate Tweets with Hootsuite or TweetDeck 3. Optimize Tweets with #Hashtags and Findability Keywords 4. Start building followers
  • 22. Optimize Tweets with Keywords Incorporate keywords into Tweets • Use #Hashtags in Tweets Ex: • Search.Twitter.com Track re-tweets, mentions, #Hashtags • Hootsuite.com
  • 23. Twitter Etiquette – The Don’ts  Avoid Tweeting Too often  Limit your re-tweeting and do not re-tweet yourself (RT)  Don’t hard sell your product or service  Don’t rely on promo codes or coupons  Avoid Spamming  Don’t tweet if your been drinking  Never say anything on Twitter you wouldn't want know as common knowledge about your company  Tweeting too little – aim for five tweets per day  Never pretend to be someone else  Don’t be boring – no lunch tweets!  NEVER tweet when you are upset or had a bad day.
  • 24. Twitter Apps
  • 25. RULE OF THUMB Initially, this will be time consuming. The work can be delegated amongst the various members of your company or social media advocate. Trust me, it will be worth it! Twitter is the perfect portal for businesses. On their site, they offer tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers. Check out Business.Twitter.com/twitter101
  • 26. Facebook.com/MarketingSpeaker Audio