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Web Strategy & Websites Using SharePoint



Need to know more about getting the best value from the investment in your website?...

Need to know more about getting the best value from the investment in your website?

A Web Strategy is a vision that clearly articulates how you use the web to help achieve or exceed your organisation’s online objectives. It provides a measurable plan of attack that is specifically tuned to your needs. In this briefing we will outline the core components of a Web Strategy, what the difference having one makes and how you can get one.

Need to know how to leverage the Microsoft SharePoint platform for your website?

Microsoft’s SharePoint is leading the way for internal employee collaboration and communication. However it is also a great platform for your website. Also in this briefing you will hear more about and see examples of Microsoft SharePoint being used for websites.



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  • SharePoint is a broad technology that provides six main capability areas.For websites, these areas translate to:1. Managing websites – structure and templates2. Collaboration and membership – users collaborating on content like wikis or blogs, or being part of say a customer network3. Content Management – managing web/html content, digital assets, traditional documents, structured data like lists of products or people.4. Enterprise Search – providing search on the site but also bringing in content from other sites or business applications.5. Web Analytics – detailed analytical reports around content and search6. Process Management – control content publishing and processes such as customer registration
  • Single technology platform for all levels of solution.Share content, templates and branding across different kinds of sites.Many of the internet sites we build are based on leveraging internal content and processes for the internet site.Investments in internal training and support are leveraged. Users familiar with all environments and tools.Integrating business applications such as hr andcrm into all areas.
  • Give power users in the business the ability to manage content in an advanced way without requiring developers.Manage page templates, workflow, metadata and security in one tool.
  • Leverage SP 2010’s people and community capabilities to allow customers to connect and interact.
  • Leverage capabilities such as blogs, wikis and knowledge bases to provide self-service and collaboration for customers.
  • Use FAST Search to display related content to visitors. Bring content in from other areas of the site or from external sites.
  • Leverage the unique Personalisation Solution Accelerator for SharePoint 2010 which records the user’s behavior on the site and allows personalised content to be displayed.This example shows kids and healthy food options being displayed instead of the standard content based on a users previous site visits.
  • NZTE had over 20 websites worldwide. No continuity with design / user experienceSite structured based on how the business saw itself rather than the way users looked for informationLanguage was out dated and not particularly “web friendly”
  • NZTE.govt.nz was a consolidation of 7 websites, no with a common theme and brand.Website backs up what the business is trying to achieve. 80-20 rule. Fantastic resource for 80percent of NZTE businessContent Editors have a single tool for content management and loading. IT staff can unify process and reduce support cost.Learning throughout IT can be leveraged to cost effectively realise the web strategy, Infrustructure, Development, Process and ManagementContent editors login to desktop, work on website without separate logins -> content published automatically to a secure webserver.
  • Give providers a central point of contact for online interaction with the TECArchitecture that allows for easy implementation and integration of new services and functionsIntegrates existing Education Sector authenication and authorlogin functionality

Web Strategy & Websites Using SharePoint Web Strategy & Websites Using SharePoint Presentation Transcript

  • Web Strategy & Websites Using SharePoint
    Toby Spendiff, Intergen
    Giles Brown, Intergen
    Robert Stewart, Intergen
    Wednesday 18 Nov, 2010 – Auckland
    Thursday 19 Nov, 2010 – Wellington
  • This Presentation…
    1. Web Strategy: What it is and how you create one…
    2. SharePoint Overview: Execute your Strategy on SharePoint…
    3. Case Studies: What SharePoint websites look like…
  • 1. Web Strategy:
    What it is and how you create one…
  • Our Definition…
    “A Web Strategy is a vision (often documented) that clearly articulates how you will use the web to help achieve or exceed your organisation’s business objectives. It’s a measurable plan of attack that is specific to you; not a one-size-fits-all blueprint.”
  • What is it? Noun & Verb…
  • “How do I know I need one?”
    No focus “Everything is ‘high’ priority”
    No definition “It’s for average New Zealanders”
    No deadlines “Just get it started!”
    No scope “We need an awesome website”
    No agreement “Green! Blue! Red! Yellow!”
    No Executive buy-in “What website?”
    Lots of ambiguity, contradiction “That’s not my understanding”
  • Creating your Web Strategy…
  • Executing your Web Strategy…
    1. Prepare
    2. Design
    3. Build
    4. Improve
  • 1. Prepare…
    Audience Analysis
    Personas/User Engagement Group
    High-level Concepts
    Reality Check
    Business Analysis
  • Includes: Workshops & Envisioning…
  • Includes: Personas…
  • 2. Design…
    Task Flow/Interaction Design
    Information Architecture
    Content Audit/Modelling
    Visual Design (‘Look & Feel’)
    Design Production/HTML & CSS
    Copywriting/Content Creation
    Technical Briefing
  • Includes: Interaction Design…
  • Includes: Site Map & Wireframes…
  • Includes: Validation…
  • 3. Build…
    Functional Specification
    Solution Architecture
    CMS Solution
    Content Loading
  • 4. Improve…
    Strategy Review
    User Testing
    Engage Governance Team
  • Remember…
    Web Strategy = Verb + Noun
    Your business is unique, so your strategy should be unique
    Your new website
    + =
  • 2. SharePoint Overview:
    An introduction to SharePoint for websites…
  • What is SharePoint?
    Website Management
    Collaboration &
    Enterprise Search
  • Key Benefits of SharePoint 2010 for Websites
  • Extranet
    Unified Platform
    Business Applications
  • Key Benefits of SharePoint 2010 for Websites
  • Ease of Authoring
    Browser Support
    Simple Creation
    In-Place Editing
    The Ribbon
  • More Advanced Authoring (No Code)
    Office Interface
    Edit Pages, Workflows
  • Key Benefits of SharePoint 2010 for Websites
  • Connecting People With Communities & Search
    Optional Information
    Interests etc.
  • Using Web 2.0 Capabilities
  • Providing Relevant Content With FAST Search
    Related Products
    External Content
    Relevant Articles
  • Personalising Content – Solution Accelerator
  • 3. Case Studies:
    What SharePoint websites look like and how they work…
  • Case Study #1: NZ Trade & Enterprise…
  • Case Study #1: NZ Trade & Enterprise…
    The NZTE brand is not presented cohesively across all online offerings
    Content arranged by programmes and initiatives rather than ways users like to view it
    Language did not convey meaning for people not familiar with NZTE offerings i.e. Beachheads, Escalator
  • Case Study #1: NZ Trade & Enterprise…
    Consolidate online presence – unified platform
    Online experience is aligned with the business strategy
    One toolset for updating an operating all websites
    Information can be found and shared across websites
    Information published securely
  • Case Study #2: Royal New Zealand Navy…
  • Case Study #2: Royal New Zealand Navy…
    Current site is not engaging potential recruits
    Need an effective online space for recruitment marketing
    Platform to support defence wide online presence
    Future proofing; Content Management Server -> SharePoint
    Reduce total cost of ownership
  • Case Study #3: Tertiary Education Commission…
  • Case Study #3: Tertiary Education Commission…
    Single portal for all interactions with the TEC
    Platform to grow online service offering to providers
    Secure access to information -> Education Sector Login
    Unified platform for Intranet and Extranet
    Internal -> External document publishing
  • Questions?
  • Thank You