Toby Spendiff, Intergen
Giles Brown, Intergen
Robert Stewart, Intergen
Wednesday 18 Nov, 2010 – Auckland
Thursday 19 Nov, ...
Web Strategy and Websites using SharePoint
This Presentation…
1. Web Strategy: What it is and how you create one…
2. Share...
1. Web Strategy:
What it is and how you create one…
Web Strategy and Websites using SharePoint
Our Definition…
“A Web Strategy is a vision (often documented) that
clearly art...
Web Strategy and Websites using SharePoint
What is it? Noun & Verb…
Web Strategy and Websites using SharePoint
“How do I know I need one?”
No focus “Everything is ‘high’ priority”
No definit...
Web Strategy and Websites using SharePoint
Creating your Web Strategy…
Dreams
Reality
Focus
Management
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Web Strategy and Websites using SharePoint
Executing your Web Strategy…
1. Prepare
2. Design
3. Build
4. Improve
Web Strategy and Websites using SharePoint
1. Prepare…
Research
Audience Analysis
Interviews/Workshops
Personas/User Engag...
Web Strategy and Websites using SharePoint
Includes: Workshops & Envisioning…
Web Strategy and Websites using SharePoint
Includes: Personas…
Web Strategy and Websites using SharePoint
2. Design…
Task Flow/Interaction Design
Information Architecture
Content Audit/...
Web Strategy and Websites using SharePoint
Includes: Interaction Design…
Web Strategy and Websites using SharePoint
Includes: Site Map & Wireframes…
Web Strategy and Websites using SharePoint
Includes: Validation…
Web Strategy and Websites using SharePoint
3. Build…
Functional Specification
Solution Architecture
CMS Solution
Build/Int...
Web Strategy and Websites using SharePoint
4. Improve…
Strategy Review
User Testing
Analytics/Reporting/Monitoring
Hosting...
Web Strategy and Websites using SharePoint
Remember…
Web Strategy = Verb + Noun
Vision
Focus
Your business is unique, so y...
2. SharePoint Overview:
An introduction to SharePoint for
websites…
Web Strategy and Websites using SharePoint
What is SharePoint?
Process
Management
Web
Analytics
Enterprise Search
Content
...
Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
•Build connected Intranet, Extrane...
Web Strategy and Websites using SharePoint
Unified Platform
Business Applications
Division
Enterprise
Individual
Team
Inte...
Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
•Build connected Intranet, Extrane...
Web Strategy and Websites using SharePoint
Ease of Authoring
Web Strategy and Websites using SharePoint
More Advanced Authoring (No Code)
Web Strategy and Websites using SharePoint
Key Benefits of SharePoint 2010 for Websites
• Build connected Intranet, Extran...
Web Strategy and Websites using SharePoint
Connecting People With Communities & Search
Web Strategy and Websites using SharePoint
Using Web 2.0 Capabilities
Web Strategy and Websites using SharePoint
Providing Relevant Content With FAST Search
Web Strategy and Websites using SharePoint
Personalising Content – Solution Accelerator
3. Case Studies:
What SharePoint websites look like
and how they work…
Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
The NZTE brand is not presented cohesivel...
Web Strategy and Websites using SharePoint
Case Study #1: NZ Trade & Enterprise…
Consolidate online presence – unified pla...
Web Strategy and Websites using SharePoint
Case Study #2: Royal New Zealand Navy…
Web Strategy and Websites using SharePoint
Case Study #2: Royal New Zealand Navy…
Current site is not engaging potential r...
Web Strategy and Websites using SharePoint
Case Study #3: Tertiary Education Commission…
Web Strategy and Websites using SharePoint
Case Study #3: Tertiary Education Commission…
Single portal for all interaction...
Web Strategy and Websites using SharePoint
Questions?
Thank You
toby.spendiff@intergen.co.nz
giles.brown@intergen.co.nz
robert.stewart@intergen.co.nz
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Web Strategy & Websites Using SharePoint

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Need to know more about getting the best value from the investment in your website?

A Web Strategy is a vision that clearly articulates how you use the web to help achieve or exceed your organisation’s online objectives. It provides a measurable plan of attack that is specifically tuned to your needs. In this briefing we will outline the core components of a Web Strategy, what the difference having one makes and how you can get one.

Need to know how to leverage the Microsoft SharePoint platform for your website?

Microsoft’s SharePoint is leading the way for internal employee collaboration and communication. However it is also a great platform for your website. Also in this briefing you will hear more about and see examples of Microsoft SharePoint being used for websites.

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  • SharePoint is a broad technology that provides six main capability areas. For websites, these areas translate to:
    1. Managing websites – structure and templates
    2. Collaboration and membership – users collaborating on content like wikis or blogs, or being part of say a customer network
    3. Content Management – managing web/html content, digital assets, traditional documents, structured data like lists of products or people.
    4. Enterprise Search – providing search on the site but also bringing in content from other sites or business applications.
    5. Web Analytics – detailed analytical reports around content and search
    6. Process Management – control content publishing and processes such as customer registration

  • Single technology platform for all levels of solution.
    Share content, templates and branding across different kinds of sites.
    Many of the internet sites we build are based on leveraging internal content and processes for the internet site.
    Investments in internal training and support are leveraged. Users familiar with all environments and tools.
    Integrating business applications such as hr and crm into all areas.
  • Give power users in the business the ability to manage content in an advanced way without requiring developers.
    Manage page templates, workflow, metadata and security in one tool.
  • Leverage SP 2010’s people and community capabilities to allow customers to connect and interact.
  • Leverage capabilities such as blogs, wikis and knowledge bases to provide self-service and collaboration for customers.
  • Use FAST Search to display related content to visitors. Bring content in from other areas of the site or from external sites.
  • Leverage the unique Personalisation Solution Accelerator for SharePoint 2010 which records the user’s behavior on the site and allows personalised content to be displayed.
    This example shows kids and healthy food options being displayed instead of the standard content based on a users previous site visits.
  • NZTE had over 20 websites worldwide. No continuity with design / user experience

    Site structured based on how the business saw itself rather than the way users looked for information

    Language was out dated and not particularly “web friendly”
  • NZTE.govt.nz was a consolidation of 7 websites, no with a common theme and brand.

    Website backs up what the business is trying to achieve. 80-20 rule. Fantastic resource for 80percent of NZTE business

    Content Editors have a single tool for content management and loading. IT staff can unify process and reduce support cost.

    Learning throughout IT can be leveraged to cost effectively realise the web strategy, Infrustructure, Development, Process and Management

    Content editors login to desktop, work on website without separate logins -> content published automatically to a secure webserver.
  • Give providers a central point of contact for online interaction with the TEC

    Architecture that allows for easy implementation and integration of new services and functions

    Integrates existing Education Sector authenication and authorlogin functionality
  • Web Strategy & Websites Using SharePoint

    1. 1. Toby Spendiff, Intergen Giles Brown, Intergen Robert Stewart, Intergen Wednesday 18 Nov, 2010 – Auckland Thursday 19 Nov, 2010 – Wellington Web Strategy & Websites Using SharePoint
    2. 2. Web Strategy and Websites using SharePoint This Presentation… 1. Web Strategy: What it is and how you create one… 2. SharePoint Overview: Execute your Strategy on SharePoint… 3. Case Studies: What SharePoint websites look like…
    3. 3. 1. Web Strategy: What it is and how you create one…
    4. 4. Web Strategy and Websites using SharePoint Our Definition… “A Web Strategy is a vision (often documented) that clearly articulates how you will use the web to help achieve or exceed your organisation’s business objectives. It’s a measurable plan of attack that is specific to you; not a one-size-fits-all blueprint.”
    5. 5. Web Strategy and Websites using SharePoint What is it? Noun & Verb…
    6. 6. Web Strategy and Websites using SharePoint “How do I know I need one?” No focus “Everything is ‘high’ priority” No definition “It’s for average New Zealanders” No deadlines “Just get it started!” No scope “We need an awesome website” No agreement “Green! Blue! Red! Yellow!” No Executive buy-in “What website?” Lots of ambiguity, contradiction “That’s not my understanding”
    7. 7. Web Strategy and Websites using SharePoint Creating your Web Strategy… Dreams Reality Focus Management
    8. 8. Web Strategy and Websites using SharePoint
    9. 9. Web Strategy and Websites using SharePoint
    10. 10. Web Strategy and Websites using SharePoint
    11. 11. Web Strategy and Websites using SharePoint
    12. 12. Web Strategy and Websites using SharePoint Executing your Web Strategy… 1. Prepare 2. Design 3. Build 4. Improve
    13. 13. Web Strategy and Websites using SharePoint 1. Prepare… Research Audience Analysis Interviews/Workshops Personas/User Engagement Group High-level Concepts Reality Check Business Analysis
    14. 14. Web Strategy and Websites using SharePoint Includes: Workshops & Envisioning…
    15. 15. Web Strategy and Websites using SharePoint Includes: Personas…
    16. 16. Web Strategy and Websites using SharePoint 2. Design… Task Flow/Interaction Design Information Architecture Content Audit/Modelling Visual Design (‘Look & Feel’) Design Production/HTML & CSS Copywriting/Content Creation Technical Briefing
    17. 17. Web Strategy and Websites using SharePoint Includes: Interaction Design…
    18. 18. Web Strategy and Websites using SharePoint Includes: Site Map & Wireframes…
    19. 19. Web Strategy and Websites using SharePoint Includes: Validation…
    20. 20. Web Strategy and Websites using SharePoint 3. Build… Functional Specification Solution Architecture CMS Solution Build/Integration Test/Implement/Deploy Content Loading Training/Launch/Prototype
    21. 21. Web Strategy and Websites using SharePoint 4. Improve… Strategy Review User Testing Analytics/Reporting/Monitoring Hosting/Administration Maintenance Refine/Improve/Republish Engage Governance Team
    22. 22. Web Strategy and Websites using SharePoint Remember… Web Strategy = Verb + Noun Vision Focus Your business is unique, so your strategy should be unique + = Your new website
    23. 23. 2. SharePoint Overview: An introduction to SharePoint for websites…
    24. 24. Web Strategy and Websites using SharePoint What is SharePoint? Process Management Web Analytics Enterprise Search Content Management Collaboration & Membership Website Management
    25. 25. Web Strategy and Websites using SharePoint Key Benefits of SharePoint 2010 for Websites •Build connected Intranet, Extranet, and Internet •Leverage existing investments •Integrated, scalable, and flexible Unified Platform •Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available Ease of Authoring •Social networking & community •Strong branding capabilities •Personalised content and powerful search Engaging User Experience
    26. 26. Web Strategy and Websites using SharePoint Unified Platform Business Applications Division Enterprise Individual Team Internet Extranet
    27. 27. Web Strategy and Websites using SharePoint Key Benefits of SharePoint 2010 for Websites •Build connected Intranet, Extranet, and Internet •Leverage existing investments •Integrated, scalable, and flexible Unified Platform •Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available Ease of Authoring •Social networking & community •Strong branding capabilities •Personalised content and powerful search Engaging User Experience
    28. 28. Web Strategy and Websites using SharePoint Ease of Authoring
    29. 29. Web Strategy and Websites using SharePoint More Advanced Authoring (No Code)
    30. 30. Web Strategy and Websites using SharePoint Key Benefits of SharePoint 2010 for Websites • Build connected Intranet, Extranet, and Internet • Leverage existing investments • Integrated, scalable, and flexible Unified Platform • Familiar Office authoring experience • Quick page creation & publishing • Advanced authoring capabilities available Ease of Authoring • Social networking & community • Strong branding capabilities • Personalised content and powerful search Engaging User Experience
    31. 31. Web Strategy and Websites using SharePoint Connecting People With Communities & Search
    32. 32. Web Strategy and Websites using SharePoint Using Web 2.0 Capabilities
    33. 33. Web Strategy and Websites using SharePoint Providing Relevant Content With FAST Search
    34. 34. Web Strategy and Websites using SharePoint Personalising Content – Solution Accelerator
    35. 35. 3. Case Studies: What SharePoint websites look like and how they work…
    36. 36. Web Strategy and Websites using SharePoint Case Study #1: NZ Trade & Enterprise…
    37. 37. Web Strategy and Websites using SharePoint Case Study #1: NZ Trade & Enterprise… The NZTE brand is not presented cohesively across all online offerings Content arranged by programmes and initiatives rather than ways users like to view it Language did not convey meaning for people not familiar with NZTE offerings i.e. Beachheads, Escalator
    38. 38. Web Strategy and Websites using SharePoint Case Study #1: NZ Trade & Enterprise… Consolidate online presence – unified platform Online experience is aligned with the business strategy One toolset for updating an operating all websites Information can be found and shared across websites Information published securely
    39. 39. Web Strategy and Websites using SharePoint Case Study #2: Royal New Zealand Navy…
    40. 40. Web Strategy and Websites using SharePoint Case Study #2: Royal New Zealand Navy… Current site is not engaging potential recruits Need an effective online space for recruitment marketing Platform to support defence wide online presence Future proofing; Content Management Server -> SharePoint Reduce total cost of ownership
    41. 41. Web Strategy and Websites using SharePoint Case Study #3: Tertiary Education Commission…
    42. 42. Web Strategy and Websites using SharePoint Case Study #3: Tertiary Education Commission… Single portal for all interactions with the TEC Platform to grow online service offering to providers Secure access to information -> Education Sector Login Unified platform for Intranet and Extranet Internal -> External document publishing
    43. 43. Web Strategy and Websites using SharePoint
    44. 44. Questions?
    45. 45. Thank You toby.spendiff@intergen.co.nz giles.brown@intergen.co.nz robert.stewart@intergen.co.nz

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