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Marketing automation solutions help organisations better understand and target prospective customers, providing email marketing, web tracking, form capture, surveys and more.
ClickDimensions is an email marketing and web analytics add-on for Microsoft Dynamics CRM that joins together marketing automation with your CRM system. Steven Foster, Intergen's CRM Product Manager showed attendees how this single marketing solution can help their organisation's identify who is interested in their products or services, their level of interest and help you take action.
He also showed how you can use ClickDimensions with Microsoft Dynamics CRM to identify customers, generate compelling newsletters, deliver rich email content, manage web content with smart forms, create landing pages and surveys and generate qualified leads through intelligent web analytics.