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The 6 Immutable Principles of UX

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Covers off the key principles of UX design, as presented at an Intergen Twilight event.

Covers off the key principles of UX design, as presented at an Intergen Twilight event.

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  • 1. The 6 Immutable Principles Of User Experience 2008
  • 2. How can even a multinational corporate fail its users?
  • 3. Toyota Prius User Experience
  • 4. Toyota Prius User Experience
  • 5. Table of Contents
  • 6. Toyota Prius User Experience
  • 7. Toyota Prius User Experience
  • 8. DON’T FAIL YOUR USERS
  • 9. Why is usability not enough?
  • 10. “Usability – once fetishized – is now merely the price of entry” Avenue A Razorfish: 2008 Digital Outlook Report
  • 11. Peter Morville
  • 12. Peter Morville’s Honeycomb – www.findability.org
  • 13. Define priorities depending on your unique balance of context, content and users Supports a modular approach to redesign Peter Morville’s Honeycomb – www.semanticstudios.com
  • 14. Quick & Dirty methodology for Quantifying User Experience
  • 15. Quick & Dirty methodology for Quantifying User Experience
  • 16. Quick & Dirty methodology for Quantifying User Experience
  • 17. USABILITY IS NOT ENOUGH
  • 18. Does the homepage still matter?
  • 19. “…the top US sites see 50-75% of their traffic originate somewhere other than the home page.”
  • 20. 56% of consumers use RSS feeds, and 70% or more use search engines or portals to initiate their web experiences
  • 21. TREAT EVERY PAGE LIKE A HOME PAGE
  • 22. What is the most significant trend in UX Design for 2008?
  • 23. “Usability (science) for Evil”
  • 24. DON’T WAIT FOR YOUR CAT TO BARK
  • 25. Is Web 2.0 delivering business value?
  • 26. Empowering consumers
  • 27. Tag Cloud
  • 28. Self-serve usability
  • 29. MAKE YOUR BUSINESS 2.0
  • 30. Why do UX Design projects fail the expectations of project owners?
  • 31. 1
  • 32. 2
  • 33. 3
  • 34. 4
  • 35. “…Design development cannot be a democratic process. While everyone's voice should be heard during the discovery and testing process, subsequent actual design decisions and processes should not involve representatives from all parts of the portal team. For example, while the IS team offers essential input into what can or cannot be built using the chosen technology, they do not have the interactive design or usability expertise to help develop such aspects of the site as the graphical design, page layout, or navigation flow.quot; Nielsen Norman Group (www.nmgroup.com) Intranet Design Annual 2006
  • 36. DESIGN IS NOT DEMOCRATIC
  • 37. Take-outs: 1. Don’t fail your users 2. Usability is not enough 3. Treat every page like a home page 4. Don’t wait for your cat to bark 5. Make your business 2.0 6. Design is not democratic Conclusion
  • 38. Useful stuff: Peter Morville: www.findability.org Webstock: www.webstock.org.nz Rob Rubinoff: www.sitepoint.com/print/quantify-user-experience Toyota Prius: www.toyota.com/prius-hybrid/ Green Cabs: www.greencabs.co.nz Nielsen Norman Group: www.nmgroup.com Intergen Blog: www.intergen.co.nz/blog Useful stuff