The 6 Immutable Principles
Of User Experience 2008

How can even a multinational
corporate fail its users?

Toyota Prius User Experience

Toyota Prius User Experience

Table of Contents

Toyota Prius User Experience

Toyota Prius User Experience

DON’T FAIL
YOUR USERS

Why is usability not enough?

“Usability – once fetishized – is
now merely the price of entry”
Avenue A Razorfish: 2008 Digital Outlook Report

Peter Morville

Peter Morville’s Honeycomb – www.findability.org

Define priorities depending
on your unique balance of
context, content and users
Supports a modular
approach to redesign
Peter Morville’s Honeycomb – www.semanticstudios.com

Quick & Dirty methodology for Quantifying User Experience

Quick & Dirty methodology for Quantifying User Experience

Quick & Dirty methodology for Quantifying User Experience

USABILITY IS
NOT ENOUGH

Does the homepage still matter?

“…the top US sites see
50-75%
of their traffic originate
somewhere other than the
home page.”

56%
of consumers use RSS feeds, and
70% or more
use search engines or portals to
initiate their web experiences

TREAT EVERY
PAGE LIKE A
HOME PAGE

What is the most significant
trend in UX Design for 2008?

“Usability (science) for Evil”

DON’T WAIT
FOR YOUR
CAT TO BARK

Is Web 2.0 delivering
business value?

Empowering consumers

Tag Cloud

Self-serve usability

MAKE YOUR
BUSINESS 2.0

Why do UX Design projects fail
the expectations of project
owners?

1

2

3

4

“…Design development cannot be a democratic process.
While everyone's voice should be heard during the
discovery and testing process, subsequent actual design
decisions and processes should not involve
representatives from all parts of the portal team.
For example, while the IS team offers essential input into
what can or cannot be built using the chosen technology,
they do not have the interactive design or usability
expertise to help develop such aspects of the site as the
graphical design, page layout, or navigation flow.\"
Nielsen Norman Group (www.nmgroup.com) Intranet Design Annual 2006

DESIGN
IS NOT
DEMOCRATIC

Take-outs:
1. Don’t fail your users
2. Usability is not enough
3. Treat every page like a home page
4. Don’t wait for your cat to bark
5. Make your business 2.0
6. Design is not democratic
Conclusion

Useful stuff:
Peter Morville: www.findability.org
Webstock: www.webstock.org.nz
Rob Rubinoff: www.sitepoint.com/print/quantify-user-experience
Toyota Prius: www.toyota.com/prius-hybrid/
Green Cabs: www.greencabs.co.nz
Nielsen Norman Group: www.nmgroup.com
Intergen Blog: www.intergen.co.nz/blog
Useful stuff