10 REASONS
WHY
YAMMER IS
GOOD FOR
BUSINESS
Katy Sweetman
Communications Manager / October 2012
This presentation is brought to you by the Letter C
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Culture
Collaboration
Community
Cognition
C...
“The only irreplaceable capital an
organisation possesses is the
knowledge and ability of its people.
The productivity of ...
■

Background to ESNs and “social business”

■

Intergen: a case study

■

The 10 Cs

■

The justification & the measureme...
10 reasons why Yammer is good for business
How is social changing business in
general?:
Interactive
humanised
asynchronous
two-way
Transparent
immediate
conversation...
The background
It’s big.

1.3
TRILLION

The value to be
unlocked by
businesses through
social technology by
2016.
McKinsey Institute
Goog...
It’s being adopted.

40%

The number of large
enterprises that will
have an ESN by 2015.
Gartner
It’s happening now.

70%

The number of
businesses embracing
social.
Gartner
But it could be happening more.

41%

The number of people
who believe their
company should be
investing more in
social.
F...
“CEOs believe social will
become one of the two
ways to engage
customers, mainly at the
expense of traditional
approaches....
IBM CEO Study 2012 Report

10 reasons why Yammer is good for business
“This is now a continuous
feedback kind of world, and
we need organisational
nimbleness to respond.”

CEO, financial marke...
10 reasons why Yammer is good for business
DreamForce Keynote 2012

10 reasons why Yammer is good for business
How did we get here?

10 reasons why Yammer is good for business
Lots of ways to skin a cat…

10 reasons why Yammer is good for business
We’ve only just begun
n case you were wondering…

10 reasons why Yammer is good for business
What are people wanting to achieve?

10 reasons why Yammer is good for business
What impacts have people experienced?

10 reasons why Yammer is good for business
Intergen: a case study
Intergen:
80%+ on Yammer
Started Yammer network October 2008
Rapid growth
Young: average age 34 (2011)
Tech savvy, early a...
10 reasons why Yammer is good for business
Oct-12

Aug-12

Jun-12

Apr-12

Feb-12

Dec-11

Oct-11

Aug-11

Jun-11

Apr-11
...
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
So what do Intergenites value?
Open, unhierarchical forum
The softening of geographical boundaries
The information
A place...
ShakeOut
The Iconic Yellow
Challenge
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
10 reasons why Yammer is good for business
1. Culture and
people
71% of
employees
aren't
engaged
2. Community
3. Collaboration
Getting the
most out of
the virtual
watercooler
4. Customer
engagement
“The time available to
capture, interpret and act on
information is getting shorter
and shorter.”

CEO, IBM CEO Study 2012...
5. Communication
(& crisis)
10 reasons why Yammer is good for business
6. Crowd sourcing
& 7. Cognition
Making the
"wisdom of
the crowd"
part of
business
“We need to mobilise
our collective brain
power for innovation.”
CEO, IBM CEO Study 2012 Report
8. Cognitive

surplus
10 reasons why Yammer is good for business
8. Telecommuting
Beyond the four walls of an office.

62%

The number of
employees working in
multiple locations
during their working
week....
9. Competitive
intelligence
10 reasons why Yammer is good for business
10. Changing
times
Times, they
are achanging.

Source: Gerry Alexis
11. Connection
10 reasons why Yammer is good for business
The business case
& the ROI
Yammer's total economic impact:








25% time savings
65% find answers more quickly
47% higher shareholder return...
Lurkers
The path to value

10 reasons why Yammer is good for business
10 top tips for ESN success

■

It‟s about relationships, not technology.

■

Business is personal.

■

Get executives inv...
10 reasons why Yammer is good for business
Resources
Considerations, tips and techniques
■

The mobile web is different

■

A shift from the static environment of th...
Thank you
katy.sweetman@intergen.co.nz
Any questions?
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"Ten Reasons Why Yammer is Good for Business" is about C:

- Culture
- Collaboration
- Community
- Cognition
- Connection
- Customer engagement
- Communication
- Crisis
- Crowd-sourcing
- Creativity
- Communality
- (Tele)commuting
- Changing times

Find out more about Yammer, how we use it here at Intergen, plus tips and resources.

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  • Currently social media is the least utilised of all customer interaction methods. However, CEOs predict it will push past websites, call centers and channel partners and become the number two way to engage customers within the next five years.
  • Ten Reasons Why Yammer is Good for Business

    1. 1. 10 REASONS WHY YAMMER IS GOOD FOR BUSINESS Katy Sweetman Communications Manager / October 2012
    2. 2. This presentation is brought to you by the Letter C ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Culture Collaboration Community Cognition Connection Customer engagement Communication Crisis Crowd-sourcing Creativity Communality (Tele)commuting Changing times
    3. 3. “The only irreplaceable capital an organisation possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.” Andrew Carnegie, 1835 - 1919 Source: http://bkaprt.com/mf/4 10 reasons why Yammer is good for business
    4. 4. ■ Background to ESNs and “social business” ■ Intergen: a case study ■ The 10 Cs ■ The justification & the measurement ■ 10 top tips ■ Conclusion 10 reasons why Yammer is good for business
    5. 5. 10 reasons why Yammer is good for business
    6. 6. How is social changing business in general?: Interactive humanised asynchronous two-way Transparent immediate conversational “Privacy is dead, and social media holds the smoking gun.” Peter Cashmore, Mashable CEO 10 reasons why Yammer is good for business
    7. 7. The background
    8. 8. It’s big. 1.3 TRILLION The value to be unlocked by businesses through social technology by 2016. McKinsey Institute Google: Our Mobile Planet, May 2012
    9. 9. It’s being adopted. 40% The number of large enterprises that will have an ESN by 2015. Gartner
    10. 10. It’s happening now. 70% The number of businesses embracing social. Gartner
    11. 11. But it could be happening more. 41% The number of people who believe their company should be investing more in social. Forbes
    12. 12. “CEOs believe social will become one of the two ways to engage customers, mainly at the expense of traditional approaches.” IBM CEO Study 2012 Report
    13. 13. IBM CEO Study 2012 Report 10 reasons why Yammer is good for business
    14. 14. “This is now a continuous feedback kind of world, and we need organisational nimbleness to respond.” CEO, financial markets, US IBM CEO Study 2012 Report
    15. 15. 10 reasons why Yammer is good for business
    16. 16. DreamForce Keynote 2012 10 reasons why Yammer is good for business
    17. 17. How did we get here? 10 reasons why Yammer is good for business
    18. 18. Lots of ways to skin a cat… 10 reasons why Yammer is good for business
    19. 19. We’ve only just begun n case you were wondering… 10 reasons why Yammer is good for business
    20. 20. What are people wanting to achieve? 10 reasons why Yammer is good for business
    21. 21. What impacts have people experienced? 10 reasons why Yammer is good for business
    22. 22. Intergen: a case study
    23. 23. Intergen: 80%+ on Yammer Started Yammer network October 2008 Rapid growth Young: average age 34 (2011) Tech savvy, early adopters and tinkerers Geographically diverse: NZ, Australia, US Freemium members 10 reasons why Yammer is good for business
    24. 24. 10 reasons why Yammer is good for business Oct-12 Aug-12 Jun-12 Apr-12 Feb-12 Dec-11 Oct-11 Aug-11 Jun-11 Apr-11 Feb-11 Dec-10 Oct-10 Aug-10 Jun-10 Apr-10 Feb-10 Dec-09 Oct-09 Aug-09 Jun-09 Apr-09 Feb-09 Dec-08 Oct-08 It won’t happen overnight… 400 350 300 250 200 150 100 50 0
    25. 25. 10 reasons why Yammer is good for business
    26. 26. 10 reasons why Yammer is good for business
    27. 27. So what do Intergenites value? Open, unhierarchical forum The softening of geographical boundaries The information A place where people are three-dimensional The culture
    28. 28. ShakeOut
    29. 29. The Iconic Yellow Challenge
    30. 30. 10 reasons why Yammer is good for business
    31. 31. 10 reasons why Yammer is good for business
    32. 32. 10 reasons why Yammer is good for business
    33. 33. 1. Culture and people
    34. 34. 71% of employees aren't engaged
    35. 35. 2. Community
    36. 36. 3. Collaboration
    37. 37. Getting the most out of the virtual watercooler
    38. 38. 4. Customer engagement
    39. 39. “The time available to capture, interpret and act on information is getting shorter and shorter.” CEO, IBM CEO Study 2012 Report
    40. 40. 5. Communication (& crisis)
    41. 41. 10 reasons why Yammer is good for business
    42. 42. 6. Crowd sourcing & 7. Cognition
    43. 43. Making the "wisdom of the crowd" part of business
    44. 44. “We need to mobilise our collective brain power for innovation.” CEO, IBM CEO Study 2012 Report
    45. 45. 8. Cognitive surplus 10 reasons why Yammer is good for business
    46. 46. 8. Telecommuting
    47. 47. Beyond the four walls of an office. 62% The number of employees working in multiple locations during their working week. Yammer
    48. 48. 9. Competitive intelligence
    49. 49. 10 reasons why Yammer is good for business
    50. 50. 10. Changing times
    51. 51. Times, they are achanging. Source: Gerry Alexis
    52. 52. 11. Connection
    53. 53. 10 reasons why Yammer is good for business
    54. 54. The business case & the ROI
    55. 55. Yammer's total economic impact:       25% time savings 65% find answers more quickly 47% higher shareholder returns 50% better business agility 66% faster service resolution time Up to 11% greater engagement 10 reasons why Yammer is good for business
    56. 56. Lurkers
    57. 57. The path to value 10 reasons why Yammer is good for business
    58. 58. 10 top tips for ESN success ■ It‟s about relationships, not technology. ■ Business is personal. ■ Get executives involved. ■ Listen. Help. Contribute. ■ Have champions. ■ ■ Silence doesn‟t (always) equal failure. Harness your organisation‟s “cognitive surplus”. ■ You don‟t need to regulate. ■ Think connections and three dimensions. ■ Rather than ROI, think value. 10 reasons why Yammer is good for business
    59. 59. 10 reasons why Yammer is good for business
    60. 60. Resources Considerations, tips and techniques ■ The mobile web is different ■ A shift from the static environment of the PC ■ Design for humans Understand the varied context of use ■ Consider mobile first It pays to explore the mobile first approach ■ Native app, web app or hybrid? What is the most appropriate for you ■ Define constraints Understand the limitations – e.g. screen size 10 reasons why Yammer is good for business Optimise for file size and memory Less is more ■ Pixel sizes will likely vary As will pixel density on many devices ■ Is a „Responsive‟ Design suitable? Base this on ROI ■ Do research and prototypes Understand your users and the experience ■ Get something on a device asap Solve design problems in context
    61. 61. Thank you katy.sweetman@intergen.co.nz
    62. 62. Any questions?
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