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Silver Fern Farms "Pasture" (case study video)

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With a "Plate to Pasture" strategy that focuses on consumers’ needs first and works back from there to deliver to them, Silver Fern Farms’ relationship with its farmer partners is all-important. ...

With a "Plate to Pasture" strategy that focuses on consumers’ needs first and works back from there to deliver to them, Silver Fern Farms’ relationship with its farmer partners is all-important. Silver Fern Farms’ field-based Livestock Representatives are the key point of connection in this relationship, taking farmers’ stock booking orders and helping them to define their stock strategy.

“In the past our approach to capturing information from farmers was very ad hoc, manual and paper-based,” says Andy Perry, Silver Fern Farms’ Regional Livestock Manager. “The main issue we had was that this information was stored in the Livestock Reps’ “top two inches” or in their own paper diaries. We had a complete lack of visibility and, as a result, our back office systems and processes were disconnected and delayed, dependent on the farmer sending the contract back in the post, which could take up to a week.”

Silver Fern Farms needed to move from paper to tablet, creating an electronic diary and stock booking system for its 85 Livestock Representatives in their interactions with Silver Fern Farms’ 11,000 farmer partners, capturing vital information and providing it back to the business in near real-time.

More details: http://www.intergen.co.nz/Our-Work/Silver-Fern-Farms-Pasture/

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