Intergen Twilight Seminar - Content Management: How to future-proof your website

Content Management:How to future-proof your websiteRobert StewartSolution Specialist14 September 2011

Content Management: How to future-proof your websiteSession overview What is a content management system? Why do we like content management systems? What does it mean to future-proof? Case study: www.epa.govt.nz Progressive enhancement Mobile devices Social media

Content Management: How to future-proof your website Content management system: provides website authoring, collaboration,and administration tools to allow users with little knowledge of web programming languages to create and manage website content with relative ease

Content Management: How to future-proof your websiteIn other words:Making it easy for people withlittle or no web programmingskills to create, manage andmaintain content online.

Content Management: How to future-proof your websiteIn other words:Giving the power back to thebusiness users.

Content Management: How to future-proof your websiteCommon content management systems: EPiServer

Content Management: How to future-proof your website

Content Management: How to future-proof your websiteCommon content management systems: EPiServer SharePoint

Content Management: How to future-proof your websiteCommon content management systems: Umbraco EPiServer SharePoint

Content Management: How to future-proof your websiteCommon content management systems: Drupal Umbraco EPiServer SharePoint Silverstripe Wordpress Blogger Plone More…..

Content Management: How to future-proof your websiteManaging your content Separate content editing interface

Content Management: How to future-proof your websiteContent Management

Content Management: How to future-proof your websiteManaging your content Separate content editing interface Edit content “in-page”

Content Management: How to future-proof your websiteContent Management

Content Management: How to future-proof your websiteFuture-proof Good foundations – a platform for growth Adaptable to changing business requirements A tool that continues to evolve with user demand

Case Study:EnvironmentalProtection Authority(EPA)

Content Management: How to future-proof your websiteHow did the EPA future-proof their website Current state  December 2009  March 2011  July 2011  Future How the Environmental Risk Management Authority (ERMA) became the EPA overnight? How did the EPA regain the confidence of their stakeholders? Why does the EPA have a platform for growth?

Content Management: How to future-proof your websiteERMA circa December 2009 “information is poorly organised, difficult to access and consume by site visitors. ” Lesley Meadows – Comms Manager

Content Management: How to future-proof your websiteERMA circa December 2009 Static HTML web site All content uploaded by a single user Online brand presence inconsistent No record of what content was uploaded Out-dated content expired on ad-hoc basis Multiple sources of “truth” Uninformed calls to the help desk

Content Management: How to future-proof your websiteERMA circa December 2009

Content Management: How to future-proof your websiteFast forward - ERMA March 2011 ”Simple to use, not too many sub-topics, chunk it more, information up to date” Intergen elevator pitch

Content Management: How to future-proof your websiteFast forward - ERMA March 2011 Cue SharePoint 2010 web content management Consistent branding and templates Easier management of digital assets Workflow to expire out dated content All content relevant and up to date – “single source of truth” Distributed authorship Business units taking ownership of content Reduction of calls to help desk

Content Management: How to future-proof your websiteERMA circa December 2009

Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA

Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA New brand identity Addition of new business units; Resource Management and Emissions Trading Migration and creation of new content Restructure of existing content Flexible page templates make it possible All went live on 1st July

Content Management: How to future-proof your websiteThe future for the EPA New secure extranet portal Platform to grow new offerings Easily add new templates Mobile support? Social media? Search tuning?

Content Management: How to future-proof your websiteProgressive enhancement progressive enhancement begins with a baseline of usable functionality, then increases the richness of the user experience depending on the ability to support it

Content Management: How to future-proof your websiteMobile devices

Content Management: How to future-proof your websiteMobile devices Huge growth in internet capable mobile devices iPad, iPhone, Android, Windows Phone, Blackberry… Is this a priority for your business Do you create a device specific app What is HTML 5 can it help?

Content Management: How to future-proof your websiteMobile devices

Content Management: How to future-proof your websiteSocial media Do you have a strategy? Requires on going investment Options  AddThis  Ability to publish to social sites  Integrated website and social strategy

Content Management: How to future-proof your websiteIn Summary What is a content management system? Why do we like content management systems? What does it mean to future-proof? Case study: www.epa.govt.nz Progressive enhancement Mobile devices Social media

Questions

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Intergen Twilight Seminar - Content Management: How to future-proof your website

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Intergen Twilight Seminar - Content Management: How to future-proof your website Presentation Transcript