Content Management:How to future-proof your websiteRobert StewartSolution Specialist14 September 2011
Content Management: How to future-proof your websiteSession overview What is a content management system? Why do we like...
Content Management: How to future-proof your website Content management system: provides website authoring, collaboration,...
Content Management: How to future-proof your websiteIn other words:Making it easy for people withlittle or no web programm...
Content Management: How to future-proof your websiteIn other words:Giving the power back to thebusiness users.
Content Management: How to future-proof your websiteCommon content management systems:           EPiServer
Content Management: How to future-proof your website
Content Management: How to future-proof your websiteCommon content management systems:           EPiServer                ...
Content Management: How to future-proof your website
Content Management: How to future-proof your websiteCommon content management systems:                                    ...
Content Management: How to future-proof your website
Content Management: How to future-proof your websiteCommon content management systems:                                    ...
Content Management: How to future-proof your websiteManaging your content Separate content editing interface
Content Management: How to future-proof your websiteContent Management
Content Management: How to future-proof your websiteManaging your content Separate content editing interface Edit conten...
Content Management: How to future-proof your websiteContent Management
Content Management: How to future-proof your websiteFuture-proof Good foundations – a platform for growth Adaptable to c...
Case Study:EnvironmentalProtection Authority(EPA)
Content Management: How to future-proof your websiteHow did the EPA future-proof their website Current state     Decembe...
Content Management: How to future-proof your websiteERMA circa December 2009      “information is poorly   organised, diff...
Content Management: How to future-proof your websiteERMA circa December 2009 Static HTML web site All content uploaded b...
Content Management: How to future-proof your websiteERMA circa December 2009
Content Management: How to future-proof your websiteFast forward - ERMA March 2011    ”Simple to use, not too many      su...
Content Management: How to future-proof your websiteFast forward - ERMA March 2011 Cue SharePoint 2010 web content manage...
Content Management: How to future-proof your websiteERMA circa December 2009
Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA
Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA New brand identity Addition of new ...
Content Management: How to future-proof your website
Content Management: How to future-proof your websiteThe future for the EPA New secure extranet portal Platform to grow n...
Content Management: How to future-proof your websiteProgressive enhancement  progressive enhancement begins with a  baseli...
Content Management: How to future-proof your website
Content Management: How to future-proof your websiteMobile devices
Content Management: How to future-proof your websiteMobile devices Huge growth in internet capable mobile devices iPad, ...
Content Management: How to future-proof your websiteMobile devices
Content Management: How to future-proof your websiteMobile devices
Content Management: How to future-proof your websiteSocial media Do you have a strategy? Requires on going investment O...
Content Management: How to future-proof your websiteIn Summary What is a content management system? Why do we like conte...
Questions
Thank You
Intergen Twilight Seminar - Content Management: How to future-proof your website
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Intergen Twilight Seminar - Content Management: How to future-proof your website

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Today the web is a crucial channel for engaging with your stakeholders. Consistency of message and the way you communicate with your users are key to your success.
If you’re not giving your web presence your full attention, or if your content management system isn’t giving you what you need to get ahead in the web space, chances are you’re missing out on untold opportunities. Content management systems give you more control and enable you to future-proof your web presence.
Intergen’s content management specialist, Rob Stewart, discussed the concepts of progressive enhancement, the importance of managing your digital assets, and how to ensure your message remains consistent. Rob will also cover advancements of search, mobile and social media and what this means for your web presence.
This session covers some real world examples of what these things look like when they’re done well, the sorts of problems that appear when they’re executed poorly, and how a content management system can help make your life easier and your web presence stronger.

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Intergen Twilight Seminar - Content Management: How to future-proof your website

  1. 1. Content Management:How to future-proof your websiteRobert StewartSolution Specialist14 September 2011
  2. 2. Content Management: How to future-proof your websiteSession overview What is a content management system? Why do we like content management systems? What does it mean to future-proof? Case study: www.epa.govt.nz Progressive enhancement Mobile devices Social media
  3. 3. Content Management: How to future-proof your website Content management system: provides website authoring, collaboration,and administration tools to allow users with little knowledge of web programming languages to create and manage website content with relative ease
  4. 4. Content Management: How to future-proof your websiteIn other words:Making it easy for people withlittle or no web programmingskills to create, manage andmaintain content online.
  5. 5. Content Management: How to future-proof your websiteIn other words:Giving the power back to thebusiness users.
  6. 6. Content Management: How to future-proof your websiteCommon content management systems: EPiServer
  7. 7. Content Management: How to future-proof your website
  8. 8. Content Management: How to future-proof your websiteCommon content management systems: EPiServer SharePoint
  9. 9. Content Management: How to future-proof your website
  10. 10. Content Management: How to future-proof your websiteCommon content management systems: Umbraco EPiServer SharePoint
  11. 11. Content Management: How to future-proof your website
  12. 12. Content Management: How to future-proof your websiteCommon content management systems: Drupal Umbraco EPiServer SharePoint Silverstripe Wordpress Blogger Plone More…..
  13. 13. Content Management: How to future-proof your websiteManaging your content Separate content editing interface
  14. 14. Content Management: How to future-proof your websiteContent Management
  15. 15. Content Management: How to future-proof your websiteManaging your content Separate content editing interface Edit content “in-page”
  16. 16. Content Management: How to future-proof your websiteContent Management
  17. 17. Content Management: How to future-proof your websiteFuture-proof Good foundations – a platform for growth Adaptable to changing business requirements A tool that continues to evolve with user demand
  18. 18. Case Study:EnvironmentalProtection Authority(EPA)
  19. 19. Content Management: How to future-proof your websiteHow did the EPA future-proof their website Current state  December 2009  March 2011  July 2011  Future How the Environmental Risk Management Authority (ERMA) became the EPA overnight? How did the EPA regain the confidence of their stakeholders? Why does the EPA have a platform for growth?
  20. 20. Content Management: How to future-proof your websiteERMA circa December 2009 “information is poorly organised, difficult to access and consume by site visitors. ” Lesley Meadows – Comms Manager
  21. 21. Content Management: How to future-proof your websiteERMA circa December 2009 Static HTML web site All content uploaded by a single user Online brand presence inconsistent No record of what content was uploaded Out-dated content expired on ad-hoc basis Multiple sources of “truth” Uninformed calls to the help desk
  22. 22. Content Management: How to future-proof your websiteERMA circa December 2009
  23. 23. Content Management: How to future-proof your websiteFast forward - ERMA March 2011 ”Simple to use, not too many sub-topics, chunk it more, information up to date” Intergen elevator pitch
  24. 24. Content Management: How to future-proof your websiteFast forward - ERMA March 2011 Cue SharePoint 2010 web content management Consistent branding and templates Easier management of digital assets Workflow to expire out dated content All content relevant and up to date – “single source of truth” Distributed authorship Business units taking ownership of content Reduction of calls to help desk
  25. 25. Content Management: How to future-proof your websiteERMA circa December 2009
  26. 26. Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA
  27. 27. Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA New brand identity Addition of new business units; Resource Management and Emissions Trading Migration and creation of new content Restructure of existing content Flexible page templates make it possible All went live on 1st July
  28. 28. Content Management: How to future-proof your website
  29. 29. Content Management: How to future-proof your websiteThe future for the EPA New secure extranet portal Platform to grow new offerings Easily add new templates Mobile support? Social media? Search tuning?
  30. 30. Content Management: How to future-proof your websiteProgressive enhancement progressive enhancement begins with a baseline of usable functionality, then increases the richness of the user experience depending on the ability to support it
  31. 31. Content Management: How to future-proof your website
  32. 32. Content Management: How to future-proof your websiteMobile devices
  33. 33. Content Management: How to future-proof your websiteMobile devices Huge growth in internet capable mobile devices iPad, iPhone, Android, Windows Phone, Blackberry… Is this a priority for your business Do you create a device specific app What is HTML 5 can it help?
  34. 34. Content Management: How to future-proof your websiteMobile devices
  35. 35. Content Management: How to future-proof your websiteMobile devices
  36. 36. Content Management: How to future-proof your websiteSocial media Do you have a strategy? Requires on going investment Options  AddThis  Ability to publish to social sites  Integrated website and social strategy
  37. 37. Content Management: How to future-proof your websiteIn Summary What is a content management system? Why do we like content management systems? What does it mean to future-proof? Case study: www.epa.govt.nz Progressive enhancement Mobile devices Social media
  38. 38. Questions
  39. 39. Thank You
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