• Like

Intergen Twilight Seminar - Content Management: How to future-proof your website

  • 2,534 views
Uploaded on

Today the web is a crucial channel for engaging with your stakeholders. Consistency of message and the way you communicate with your users are key to your success. …

Today the web is a crucial channel for engaging with your stakeholders. Consistency of message and the way you communicate with your users are key to your success.
If you’re not giving your web presence your full attention, or if your content management system isn’t giving you what you need to get ahead in the web space, chances are you’re missing out on untold opportunities. Content management systems give you more control and enable you to future-proof your web presence.
Intergen’s content management specialist, Rob Stewart, discussed the concepts of progressive enhancement, the importance of managing your digital assets, and how to ensure your message remains consistent. Rob will also cover advancements of search, mobile and social media and what this means for your web presence.
This session covers some real world examples of what these things look like when they’re done well, the sorts of problems that appear when they’re executed poorly, and how a content management system can help make your life easier and your web presence stronger.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,534
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Content Management:How to future-proof your websiteRobert StewartSolution Specialist14 September 2011
  • 2. Content Management: How to future-proof your websiteSession overview What is a content management system? Why do we like content management systems? What does it mean to future-proof? Case study: www.epa.govt.nz Progressive enhancement Mobile devices Social media
  • 3. Content Management: How to future-proof your website Content management system: provides website authoring, collaboration,and administration tools to allow users with little knowledge of web programming languages to create and manage website content with relative ease
  • 4. Content Management: How to future-proof your websiteIn other words:Making it easy for people withlittle or no web programmingskills to create, manage andmaintain content online.
  • 5. Content Management: How to future-proof your websiteIn other words:Giving the power back to thebusiness users.
  • 6. Content Management: How to future-proof your websiteCommon content management systems: EPiServer
  • 7. Content Management: How to future-proof your website
  • 8. Content Management: How to future-proof your websiteCommon content management systems: EPiServer SharePoint
  • 9. Content Management: How to future-proof your website
  • 10. Content Management: How to future-proof your websiteCommon content management systems: Umbraco EPiServer SharePoint
  • 11. Content Management: How to future-proof your website
  • 12. Content Management: How to future-proof your websiteCommon content management systems: Drupal Umbraco EPiServer SharePoint Silverstripe Wordpress Blogger Plone More…..
  • 13. Content Management: How to future-proof your websiteManaging your content Separate content editing interface
  • 14. Content Management: How to future-proof your websiteContent Management
  • 15. Content Management: How to future-proof your websiteManaging your content Separate content editing interface Edit content “in-page”
  • 16. Content Management: How to future-proof your websiteContent Management
  • 17. Content Management: How to future-proof your websiteFuture-proof Good foundations – a platform for growth Adaptable to changing business requirements A tool that continues to evolve with user demand
  • 18. Case Study:EnvironmentalProtection Authority(EPA)
  • 19. Content Management: How to future-proof your websiteHow did the EPA future-proof their website Current state  December 2009  March 2011  July 2011  Future How the Environmental Risk Management Authority (ERMA) became the EPA overnight? How did the EPA regain the confidence of their stakeholders? Why does the EPA have a platform for growth?
  • 20. Content Management: How to future-proof your websiteERMA circa December 2009 “information is poorly organised, difficult to access and consume by site visitors. ” Lesley Meadows – Comms Manager
  • 21. Content Management: How to future-proof your websiteERMA circa December 2009 Static HTML web site All content uploaded by a single user Online brand presence inconsistent No record of what content was uploaded Out-dated content expired on ad-hoc basis Multiple sources of “truth” Uninformed calls to the help desk
  • 22. Content Management: How to future-proof your websiteERMA circa December 2009
  • 23. Content Management: How to future-proof your websiteFast forward - ERMA March 2011 ”Simple to use, not too many sub-topics, chunk it more, information up to date” Intergen elevator pitch
  • 24. Content Management: How to future-proof your websiteFast forward - ERMA March 2011 Cue SharePoint 2010 web content management Consistent branding and templates Easier management of digital assets Workflow to expire out dated content All content relevant and up to date – “single source of truth” Distributed authorship Business units taking ownership of content Reduction of calls to help desk
  • 25. Content Management: How to future-proof your websiteERMA circa December 2009
  • 26. Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA
  • 27. Content Management: How to future-proof your websiteJuly 2011 - ERMA becomes the EPA New brand identity Addition of new business units; Resource Management and Emissions Trading Migration and creation of new content Restructure of existing content Flexible page templates make it possible All went live on 1st July
  • 28. Content Management: How to future-proof your website
  • 29. Content Management: How to future-proof your websiteThe future for the EPA New secure extranet portal Platform to grow new offerings Easily add new templates Mobile support? Social media? Search tuning?
  • 30. Content Management: How to future-proof your websiteProgressive enhancement progressive enhancement begins with a baseline of usable functionality, then increases the richness of the user experience depending on the ability to support it
  • 31. Content Management: How to future-proof your website
  • 32. Content Management: How to future-proof your websiteMobile devices
  • 33. Content Management: How to future-proof your websiteMobile devices Huge growth in internet capable mobile devices iPad, iPhone, Android, Windows Phone, Blackberry… Is this a priority for your business Do you create a device specific app What is HTML 5 can it help?
  • 34. Content Management: How to future-proof your websiteMobile devices
  • 35. Content Management: How to future-proof your websiteMobile devices
  • 36. Content Management: How to future-proof your websiteSocial media Do you have a strategy? Requires on going investment Options  AddThis  Ability to publish to social sites  Integrated website and social strategy
  • 37. Content Management: How to future-proof your websiteIn Summary What is a content management system? Why do we like content management systems? What does it mean to future-proof? Case study: www.epa.govt.nz Progressive enhancement Mobile devices Social media
  • 38. Questions
  • 39. Thank You