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Business and Online Services - Ben Kepes


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Overview of SaaS and online services and the business reasons why organisations should be considering these. Delivered by Ben Kepes at Intergen's ON seminar series in May 2010.

Overview of SaaS and online services and the business reasons why organisations should be considering these. Delivered by Ben Kepes at Intergen's ON seminar series in May 2010.

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  • 1. Online – Forget the technology Ben Kepes Diversity Limited May 2010
  • 2. Online services are changing how we do business. They let us focus on what we need to do without being slowed down by technology
  • 3. Agenda • Who am I? • Why even talk about cloud? • Understanding SaaS – What is it? • Benefits of SaaS • Key competencies to look for • Summary
  • 4. Ben Kepes • Editor - CloudAve • Diversity Analysis • Evangelist •Adviser
  • 5. Why Talk About Cloud Computing? “A recent IDC survey of IT executives, CIOs, “The bottom line: Early adopters are finding and their line of business (LOB) colleagues serious benefits, meaning that shows that cloud services cloud computing is real and warrants are ‘crossing the chasm’ and entering a your scrutiny as a new set of period of platforms for business widespread applications.” adoption.” Forrester, August 2009 IDC, October 2008 “... among large enterprises, “...most enterprises cloud computing is gaining will eventually exploit critical mass, with more cloud-based services for a than 80 percent of significant portion of their respondents at least in trial stages for information services over time and, in public and private cloud computing the long run, a majority of these deployments.” implementations will be hybrids.” F5, August 2009 Gartner, December 2008
  • 6. Cloud is… Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Essential Characteristics: On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service. US National Institute of Standards and Technology
  • 7. Cloud is… Connected Location independent Online Utility On-Demand
  • 8. Understanding SaaS...
  • 9. Understanding SaaS
  • 10. “ Software as a Ser vice ( SaaS) is a model of Software Delivery where the software company provides maintenance, daily technical operation, and support for the software. ” - Wikipedia
  • 11. “ SaaS is about service, not about software - Rod Drury, CEO Xero ”
  • 12. Understanding SaaS... • Software that lives “in the clouds” • Software you “rent” • Software you DON’T maintain • Inherently collaborative • Anywhere/Anytime
  • 13. Understanding SaaS...
  • 14. Benefits of SaaS... • Manages risks of acquisition of software • Minimises roll-out requirements • Keeps IT strategically focussed • Scales (almost) effortlessly • Enables collaboration • Generally reduces cost • Gives agility to teams • Eases pain of managing on-premise apps
  • 15. Anywhere Access without VPN!  Trial and Buy  Single Sign On  User Management IT Pro End User  Application Access  Settings  SharePoint Links  Support  Downloads  Tools  Password Reset Subscription Service Rich Client Web Access and Trial Administration Access
  • 16. E-mail Instant Messaging Web Conferencing Document Sharing Presence Calendaring Work Flow Mobility Offline Access Archiving
  • 17. Financial Benefits... • Makes your costs even and predictable • Reduces both capex and opex • Priced simply: includes both software and hardware
  • 18. Process Benefits... • Business class availability backed by SLAs • Highly secure operations • Assurance of world class operational standards
  • 19. Technology Benefits... • Faster deployment • Better productivity through ‘anywhere access’ • Simplified management
  • 20. People Benefits... • Enables IT staff to focus on adding business value • Helps meet the challenges of workforce reduction • Helps IT adapt to mergers and acquisitions quickly
  • 21. Strategic Focus... IT Is a More IT Is a IT Is a IT Is a Cost Efficient Cost Business Strategic Center Center Center Asset Software + Services Accelerate the Journey + Services Accelerate Basic Standardized Rationalized Dynamic
  • 22. Benefits of SaaS... Source - 007 SaaS Index, ACA research/
  • 23. Benefits of SaaS... Source - 2007 SaaS Index, ACA researc/
  • 24. Benefits of SaaS... Source - 2007 SaaS Index, ACA research/
  • 25. Key benefits... Source - 2007 SaaS Index, ACA research/
  • 26. “ Services designed to scale to tens or hundreds or millions of users will dramatically change the nature and cost of solutions deliverable to enterprise.. ” - Bill Gates Microsoft Internal memo
  • 27. “ I believe, over time, more and more software will be delivered as a service. I totally believe that... We have to be good at this, or we have a problem. ” - Larry Ellison CEO Oracle
  • 28. We’ve Been Doing This For Years... • Hotmail • Google/Bing • Flickr • YouTube • Amazon Web Services •
  • 29. Key competencies to look for • A vendor with a credibility • Pre-existing SLAs • Proactive approach towards security agreements • A deep understanding of the domain
  • 30. Summary
  • 31. Resources • Diversity blog • Choosing your cloud vendor whitepaper content/uploads/2010/03/Questions_To_Ask_Your_Cloud_Vendor3.pdf • Hosted email whitepaper content/uploads/2010/03/Top_10_Questions_to_Ask_Before_Moving_Your_Email- formatted2.pdf • Microsoft online services site • Microsoft New Zealand cloud site: