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EPiServer Introduction and Update: Part 1

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EPiServer talk about what’s new with the latest version of the EPiServer (CMS Content Management System) and cover their latest offerings for commerce and communities.

EPiServer talk about what’s new with the latest version of the EPiServer (CMS Content Management System) and cover their latest offerings for commerce and communities.

Published in: Technology, Business
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Transcript

  • 1. What’s NewAndreas StjernströmRichard Brown
  • 2. 4 700CUSTOMERS30 000+WEBSITES
  • 3. 600+PARTNERS1717153 1630
  • 4. 130.000 Users19.000 Developers
  • 5. EPiServer ANZ Licence SalesCY2010 CY2011 CY2012EPiServer Licence + 1st Year SS
  • 6. “To innovate does notnecessarily mean toexpand; very often itmeans to simplify”M. Russel Ballard
  • 7. User ExperienceMinimalisticUser centricContent in focusAttention to details
  • 8. The User JourneyGet engaged• Rich media• Context driven• Personalized• MobileGet in touch• E-mail• Social• PersonalizedGet visible• Organic Search• Paid Search• Social• Display Ads• MobileGet trusted• Ratings and reviews• Blogs and polls• On site or publicGet converted• Registrations• Transactions• Memberships• Customer careGet loyalty• Brand advocate• Re-engagement• Repeat conversionCustomer experience across the user journey is a new source ofcompetitive advantage.
  • 9. EPiServer CommerceImproving customer experience by combing e-Commerce anddigital marketing softwareDigitalMarketingE-Commerce
  • 10. EPiServer CommerceImproving customer experience by combing e-Commerce anddigital marketing softwareCustomerExperience
  • 11. Content Targeting
  • 12. Multi-screenMobileTabletDesktopInstant previewResponsive
  • 13. Social MediaAll channels, one placePersonalizedReal-time statisticsGoogle AnalyticsControl
  • 14. Analytics & OptimizationInsights on pageOverviewCross channelConversionsA/B test
  • 15. Add-on StoreOne click installCertified Add-onsEnterprise Store
  • 16. EPiServer 7• Creates a consistent customer experience across markets andchannels• Makes mobile and tablet first class citizens• Takes care of SEO and guides to better rankings• Fulfills enterprise needs, yet let them be agile by the use of add-ons• Lets marketers optimize content based on analytics insights• Drives traffic through social• Targets content based on user behavior, context and business rules

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