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Kamasutra 20 years Celebration on Twitter
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Kamasutra 20 years Celebration on Twitter

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KamaSutra launched in 1991 celebrated its 20 years of successful business on 16th September 2011; But the consumers weren’t aware about KamaSutra’s 20 year existence....

KamaSutra launched in 1991 celebrated its 20 years of successful business on 16th September 2011; But the consumers weren’t aware about KamaSutra’s 20 year existence.
There are more than 35 million Indian users on Social Networking sites. With a lot of information & engagement flooding these platforms, there was a need to identify the right platform to amplify KamaSutra’s 20 Year Celebration.
Twitter was the perfect network and our creative approach ‘Live Tweet Cast’ was the right approach to make KS 20 Year celebration trend in Mumbai.

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Kamasutra 20 years Celebration on Twitter Kamasutra 20 years Celebration on Twitter Presentation Transcript

  • 20 Year Celebration on Twitter
  • BackgroundKamaSutra, India’s second largest condom brand, launched in1991 celebrated its 20 years of successful business on 16thSeptember 2011KamaSutra has been in the industry for the last 20 years, but theconsumers weren’t aware about it’s 20 year existenceWith a lot of information & engagement flooding SocialNetworking sites, there was a need to choose an interactivenetwork that helps KS reach maximum users and spread the 20Year celebration through their respective user network
  • ObjectiveCelebrate 20 years of Create buzz aroundKamaSutra on Social the brand Media
  • 1THE NUMBER THAT MAKES YOU STOP AND THINK 35 million Indians are members of social networking sites 4 3 THE CREATIVE THE STRATEGY SOLUTION Users to witness the KS KS 20 Year Celebration 20 Year Celebration live on Twitter ‘Live Tweet-cast’ 2 THE INSIGHT THAT REALLY MATTERS More than 1 million Twitter users in India
  • Creating an Unique Hashtag# InfluencedIn order to track the Followers, KS 20 Celebration KamaSutra added Celebrities, Twitter tweets on Twitter, #KS20 after every Influencers &KamaSutra created Tweet Advocates to usean unique hashtag, #KS20 in their #KS20 Tweets
  • Results Received 21 ReTweets & 118 Mentions
  • Results #KS20 trends in Mumbai Added #KS20after every Tweets Influenced Followers,Celebrities, Twitter Influencers & Advocates
  • Results @KamaLounge_in reaches more than 50,000 Twitter Users Indulged Existing Followers Celebrities, Twitter Celebrities, Twitterstarted ReTweeting influencers, influencers, the ‘KamaLounge advocates etc. advocates etc. in Tweets’ started Tweeting conversations
  • Tweets sent to KS Followers, Celebrities, Twitter Influencers & AdvocatesKS Followers Celebrities Twitter Influencers Twitter Advocates @MissMalini @Chamatkari 50+ Malini Agarwal Baba Followers 15,000+ Chamatkari Patrakar Followers 24,000+ Followers 6,000+ FollowersTweets sent by KS Followers, Celebrities, Twitter Influencers & Advocates to their respective Followers @KamaLounge_in Reached more than 50,000 Twitter Users
  • THANK YOU