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Healthiest You
The brain smart approach to health




         May 15, 2012
What You Will Learn

 • How your brain works

 • Why it is so difficult to change

 • The 12 Brain Principles that can empower you

 • The science behind the methodology

 • How to use this to improve health, happiness and
   productivity



                                                      May 15, 2012   2
The Twelve Brain Principles


• Adaptable
• Exercising
• Emotional
• Resistant
• Rational
• Social
• Reactive
• Motivated
• Selective
• Learning
• Believing
• Unique
#1. Your Adaptable Brain
#2. Your Resistant Brain




                           Rapid change
                            is stressful
#3. Your Rational Brain


                                          It’s not just about will power




                                                Rational part of the brain only
 Emotional part of the brain                     makes 10% of the decisions
 makes 90% of the decisions



            Think differently                 Use your rational brain to problem
 Exert control over the emotional brain            solve around challenges
           Reframe thoughts
                                                                        May 15, 2012   6
#4. Your Emotional Brain




                           Affects:
                            • Mood
                            • Decisions
                            • Physical Health
Health Problems and Stress


 Acute Stress                            Chronic Stress
 •   Blood Pressure                      •   High Blood Pressure
 •   Blood Sugar                         •   High Blood Sugar
 •   Blood Fats                          •   High Cholesterol
 •   Blood Shifts- gut, muscles, brain   •   Heart Attacks
                                         •   Strokes
 •   Platelets
                                         •   Infections
 •   Immunity                            •   Cancer
 •   Performance (temporary)             •   Headaches
                                         •   Depression
                                         •   Fatigue
                                         •   Pain
                                         •   Aging



                                                                   May 15, 2012   8
The Power of Thought


     Think your way into stress…

             Think your way out of stress.
Automatic Stressors


            Primitive Wiring




                               May 15, 2012   10
#5. Your Exercising Brain

                      Exercise:
                      • Decreases Stress (ANP, GABA)
                      • Increases Energy (dopamine, NE)
                      • Makes You Smarter (GF, BDNF “Miracle Gro”)
                      • Lifts Mood (serotonin,dopamine,NE)
                      • Improves Sleep
                      • Reduces Pain (endorphins, endocannabinoids)
#6. Your Social Brain




                         Behavior
                            is
                        Contagious
#7. Your Reactive Brain


                     Environment Matters!
                     •Genes are not your destiny

                     •The environment turns genes
                     on and off
                     •Remember the Doogie Mice
#8. Your Motivated Brain



                      • Motivation is chemical

                      • Everyone is uniquely motivated

                      • Tells our rational cortex “Do it
                       Again!”


                     Make Your Chemistry Work for You
Motivational Styles

          Goal        Fun
          Setter      Follower

          Social      Helper-
          Connector   Giver

          Reward      Competit
          Earner      or
          Active      Achiever
          Learner

                      Structu
          Purpose
                      re
          Seeker
                      Seeker
                            May 15, 2012   15
Financial Incentives: Good or Bad


                    • Extrinsic vs. Intrinsic
                    • Behavioral Economics
                       –   Loss vs. gain
                       –   Present vs. future
                       –   Path of least resistance
                       –   We follow the herd
                    • It’s All Relative




                                                      May 15, 2012   16
#11. Your Believing Brain


                        • Work on your goals in
                          small, achievable steps
                        • Build on your successes
                        • Visualize Your Goals
                        • Focus on what you are
                          doing right, not wrong
                        • Follow the 80/20 rule


                            “You can do it”
A New Approach



 •Apply the latest understanding of brain-behavior

 •Provide ways to build both skills and self-efficacy

 •Offer an integrated, comprehensive approach

 •Personalize to individual motivation styles

 •Create a winning environment


                                                        May 15, 2012   18

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Can People Learn To Become Healthier?

  • 1. Healthiest You The brain smart approach to health May 15, 2012
  • 2. What You Will Learn • How your brain works • Why it is so difficult to change • The 12 Brain Principles that can empower you • The science behind the methodology • How to use this to improve health, happiness and productivity May 15, 2012 2
  • 3. The Twelve Brain Principles • Adaptable • Exercising • Emotional • Resistant • Rational • Social • Reactive • Motivated • Selective • Learning • Believing • Unique
  • 5. #2. Your Resistant Brain Rapid change is stressful
  • 6. #3. Your Rational Brain It’s not just about will power Rational part of the brain only Emotional part of the brain makes 10% of the decisions makes 90% of the decisions Think differently Use your rational brain to problem Exert control over the emotional brain solve around challenges Reframe thoughts May 15, 2012 6
  • 7. #4. Your Emotional Brain Affects: • Mood • Decisions • Physical Health
  • 8. Health Problems and Stress Acute Stress Chronic Stress • Blood Pressure • High Blood Pressure • Blood Sugar • High Blood Sugar • Blood Fats • High Cholesterol • Blood Shifts- gut, muscles, brain • Heart Attacks • Strokes • Platelets • Infections • Immunity • Cancer • Performance (temporary) • Headaches • Depression • Fatigue • Pain • Aging May 15, 2012 8
  • 9. The Power of Thought Think your way into stress… Think your way out of stress.
  • 10. Automatic Stressors Primitive Wiring May 15, 2012 10
  • 11. #5. Your Exercising Brain Exercise: • Decreases Stress (ANP, GABA) • Increases Energy (dopamine, NE) • Makes You Smarter (GF, BDNF “Miracle Gro”) • Lifts Mood (serotonin,dopamine,NE) • Improves Sleep • Reduces Pain (endorphins, endocannabinoids)
  • 12. #6. Your Social Brain Behavior is Contagious
  • 13. #7. Your Reactive Brain Environment Matters! •Genes are not your destiny •The environment turns genes on and off •Remember the Doogie Mice
  • 14. #8. Your Motivated Brain • Motivation is chemical • Everyone is uniquely motivated • Tells our rational cortex “Do it Again!” Make Your Chemistry Work for You
  • 15. Motivational Styles Goal Fun Setter Follower Social Helper- Connector Giver Reward Competit Earner or Active Achiever Learner Structu Purpose re Seeker Seeker May 15, 2012 15
  • 16. Financial Incentives: Good or Bad • Extrinsic vs. Intrinsic • Behavioral Economics – Loss vs. gain – Present vs. future – Path of least resistance – We follow the herd • It’s All Relative May 15, 2012 16
  • 17. #11. Your Believing Brain • Work on your goals in small, achievable steps • Build on your successes • Visualize Your Goals • Focus on what you are doing right, not wrong • Follow the 80/20 rule “You can do it”
  • 18. A New Approach •Apply the latest understanding of brain-behavior •Provide ways to build both skills and self-efficacy •Offer an integrated, comprehensive approach •Personalize to individual motivation styles •Create a winning environment May 15, 2012 18

Editor's Notes

  1. Brain Building Skills: Change gradually Change within a predictable structure Aim for clarity and transparency People are more comfortable when they know the rules Be involved n the change Avoid dichotomous thinking: 80/20 Rule Use change as an opportunity to grow