2. What You Will Learn
• How your brain works
• Why it is so difficult to change
• The 12 Brain Principles that can empower you
• The science behind the methodology
• How to use this to improve health, happiness and
productivity
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6. #3. Your Rational Brain
It’s not just about will power
Rational part of the brain only
Emotional part of the brain makes 10% of the decisions
makes 90% of the decisions
Think differently Use your rational brain to problem
Exert control over the emotional brain solve around challenges
Reframe thoughts
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13. #7. Your Reactive Brain
Environment Matters!
•Genes are not your destiny
•The environment turns genes
on and off
•Remember the Doogie Mice
14. #8. Your Motivated Brain
• Motivation is chemical
• Everyone is uniquely motivated
• Tells our rational cortex “Do it
Again!”
Make Your Chemistry Work for You
15. Motivational Styles
Goal Fun
Setter Follower
Social Helper-
Connector Giver
Reward Competit
Earner or
Active Achiever
Learner
Structu
Purpose
re
Seeker
Seeker
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16. Financial Incentives: Good or Bad
• Extrinsic vs. Intrinsic
• Behavioral Economics
– Loss vs. gain
– Present vs. future
– Path of least resistance
– We follow the herd
• It’s All Relative
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17. #11. Your Believing Brain
• Work on your goals in
small, achievable steps
• Build on your successes
• Visualize Your Goals
• Focus on what you are
doing right, not wrong
• Follow the 80/20 rule
“You can do it”
18. A New Approach
•Apply the latest understanding of brain-behavior
•Provide ways to build both skills and self-efficacy
•Offer an integrated, comprehensive approach
•Personalize to individual motivation styles
•Create a winning environment
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Editor's Notes
Brain Building Skills: Change gradually Change within a predictable structure Aim for clarity and transparency People are more comfortable when they know the rules Be involved n the change Avoid dichotomous thinking: 80/20 Rule Use change as an opportunity to grow