eZ Publish/Magento Connector                                Version 1.0                                 eZ Market         ...
INTERAKTING BUILDS A GATEWAY BETWEEN TWO WEB                                             LEADERS Interakting, Business & D...
Our observation All brand sites having, until now, ignored direct selling are being forced to review their strategy. End c...
The trend: combining CRM, CMS    and e-commerce tools to create    a complete value chain to                       Intera...
The first eZ Publish Magento                         connector validated                             by eZ System         ...
2 leaders join forces    By combining eZpublish Enterprise with Magento, our    offering brings the power of a content eng...
The principle                               23 November 2011 version 7eZ Publish/Magento Connector
The eZ Publish/Magento                 connector aims at integrating all                    the features required for     ...
User navigation is entirely                                      transparent               • Only one url: the site’s url ...
Accessing the 2 systems is                completely simultaneous and two-                              way               ...
Features Products catalog Catalog search Product data sheets Category-based navigation and breadcrumb trail Shopping cart ...
The prerequisites Installation Hosting Releases Compatibility Magento standard skins                               23 Nove...
Functional diagram                                                        Administrateur                               Bac...
Examples                               23 November 2011 version 14eZ Publish/Magento Connector
Navigation The entire navigation takes place in eZ Publish, no domain change is required Links are rewritten, regardless o...
Products catalog Inclusion of the Magento catalog into eZ Publishs interface                                23 November 20...
Products catalog Functional description  - The catalog is the most important feature of any e-commerce site, and Magento  ...
Products catalog  - The by default number of items per page in grid view – display, by default, of an exact number of    p...
Products catalog  - Using the flat products catalog – To enable the option to rebuild the flat catalog, select the value  ...
Catalog search Inclusion of the Magento search into eZ Publishs interface Functional description  - To use catalog search ...
Product data sheets Inclusion of the Magento product data sheet into eZ Publishs interface                                ...
Product data sheetsFunctional description  - The product data sheet contains important product information as well as vari...
Category-based navigation andbreadcrumb trail  Inclusion of Magentos navigation and breadcrumb trail in eZ Publishs  inter...
Shopping cart Inclusion of the Magento shopping cart into eZ Publishs interface                                23 November...
Shopping cart Functional description  - Edit: Redirects to the product data sheet and gives access to all of its features ...
Integration of various means ofpaymentInclusion of the Magento Paypal payment method into eZ PublishsinterfaceFunctional d...
Multiple dispatchesInclusion of the Magento “Multiple dispatches” box into eZ Publishsinterface                           ...
Multiple dispatches Functional description  - Addresses selection: Selects a delivery address for each item  - Delivery in...
SSO (Single Sign-On) One-time connection from eZ Publish Once connected to eZ Publish, the user is also connected to Magen...
SSI (Single Sign-In) For all users who subscribe to eZ Publish, subscription is propagated to Magento For new or older ver...
OrderingInclusion of the ordering process into eZ Publishs interface                                           In progress...
Ordering Functional description  - Order placement method: Used to log into or create an account  - Billing information: U...
My accountInclusion of the Magento “My account” box into eZ Publishs interface                                            ...
My account Functional description  - Dashboard  - Account information  - My address book  - My orders  - My billing  - Rec...
CONTACT US                                     INTERAKTING                                  153 rue de Courcelles         ...
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eZ Publish - Magento Connector

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eZ Publish et Magento, Interakting créé une passerelle entre deux leaders de l’internet


Interakting, l’agence digitale du Groupe Business & Decision, partenaire Intégrateur Gold d’eZ Systems, lance son offre « eZ Way 2 Magento » : un connecteur permettant d’interfacer eZ Publish et Magento® et de concilier ainsi un CMS puissant à un moteur e-commerce leader.


Interakting, acteur reconnu sur les marchés de l'e-commerce et de gestion de contenu, a créé le premier connecteur eZ Publish/Magento® homologué par la société eZ Systems, créatrice et éditrice de la plate-forme de Gestion de Contenu Web Open Source eZ Publish.


Interakting, acteur reconnu sur les marchés de l'e-commerce et de gestion de contenu, a créé le premier connecteur eZ Publish/Magento® homologué par la société eZ Systems, créatrice et éditrice de la plate-forme de Gestion de Contenu Web Open Source eZ Publish.


« eZ Way 2 Magento » est un enrichissement majeur de la solution eZ Publish qui permet de piloter en parfaite transparence la solution Magento®, et d'allier sa puissance sur la partie e-commerce à celle d'eZ Publish sur la partie éditoriale et publication des sites marchands.


Le connecteur « eZ Way 2 Magento » est disponible sur l'eZ Market d'eZ Systems qui offre au marché des extensions certifiées enrichissant les fonctionnalités de la plate-forme eZ Publish.


« Aujourd'hui, tous les sites de marques revoient leur stratégie afin d'optimiser leur dispositif en e-commerce.

L'accès au client final devient essentiel pour bâtir les nouvelles stratégies commerciales et marketing. La théâtralisation de la vente restant pour la plupart un élément de différenciation fort, l'usage d'un outil de gestion de contenu puissant devient indispensable » précise Alain Werdenschlag, Directeur de l'agence Interakting.

Comme le marché ne répondait pas parfaitement à ce double enjeu, Interakting a associé eZ Publish Entreprise à Magento®. Le connecteur associe un puissant moteur de contenu à un moteur e-commerce très polyvalent. Le connecteur eZ Publish/Magento® a pour but d'intégrer toutes les fonctionnalités nécessaires au fonctionnement du e-commerce de Magento® dans eZ Publish.

La navigation est totalement transparente et fluide pour l'utilisateur : celle-ci se fait au sein d'eZ Publish, sans jamais changer de domaine, l'accès aux deux systèmes est complètement simultané et bidirectionnel.

Le catalogue des produits, les fiches produits, le panier, l'intégration de différents moyens de paiement comme Paypal et toutes les autres fonctionnalités de la plateforme e-commerce sont directement accessibles dans eZ Publish.

Christof Zahneissen, Responsable produit eZ Publish, remarque : « L'intégration de la gestion de contenu et le shopping crée une expérience utilisateur unique et est la condition sine qua non pour fidéliser la clientèle.

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eZ Publish - Magento Connector

  1. 1. eZ Publish/Magento Connector Version 1.0 eZ Market 23 November 2011 version 1eZ Publish/Magento Connector
  2. 2. INTERAKTING BUILDS A GATEWAY BETWEEN TWO WEB LEADERS Interakting, Business & Decision Groups web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering: a connector that interfaces eZ Publish and Magento® , combining a powerful CMS with a leading e-commerce engine. Interakting, a well-known player of the e-commerce and content management markets, has created the first eZ Publish/Magento® connector, validated by the eZ Systems company, creator and vendor of the eZ Publish Web Open Source content management platform. "eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the Magento® solution can be managed in an entirely transparent manner, and its e-commerce strengths combined with eZ Publish’s editorial and online store publication features. The "eZ Way 2 Magento" connector is available on eZ Systems eZ Market , which provides the market with certified plug-ins that enhance the eZ Publish platforms features. 23 November 2011 version 2eZ Publish/Magento Connector
  3. 3. Our observation All brand sites having, until now, ignored direct selling are being forced to review their strategy. End customer access now plays a key role in new sales and marketing strategies. Brands have to take up new challenges in order to devise tomorrows strategies. Convergent physical, digital and mobile multi-channels are at the heart of customer experience development. Interaction with targets is now a constant concern. 23 November 2011 version 3eZ Publish/Magento Connector
  4. 4. The trend: combining CRM, CMS and e-commerce tools to create a complete value chain to  Interact with customers  Contextualize sales  Optimize sales processes 23 November 2011 version 4eZ Publish/Magento Connector
  5. 5. The first eZ Publish Magento connector validated by eZ System A major eZ Publish development that enables management of the Magento solution in an entirely transparent manner 23 November 2011 version 5eZ Publish/Magento Connector
  6. 6. 2 leaders join forces By combining eZpublish Enterprise with Magento, our offering brings the power of a content engine that has a sophisticated data model and one of the markets most intuitive editing workspaces to the most popular and reliable e-commerce solution currently available 23 November 2011 version 6eZ Publish/Magento Connector
  7. 7. The principle 23 November 2011 version 7eZ Publish/Magento Connector
  8. 8. The eZ Publish/Magento connector aims at integrating all the features required for Magento’s e-commerce to work in eZ Publish: 23 November 2011 version 8eZ Publish/Magento Connector
  9. 9. User navigation is entirely transparent • Only one url: the site’s url in eZ Publish • No iframe, only one html source: the one for the site in eZ Publish • Layout is fully customized in eZ Publish 23 November 2011 version 9eZ Publish/Magento Connector
  10. 10. Accessing the 2 systems is completely simultaneous and two- way • Simultaneous connection between the eZ Publish platform and the Magento platform using a Single Sign-On architecture principle • Propagation of eZ Publish subscription to Magento as per the Single Sign-In principle 23 November 2011 version 10eZ Publish/Magento Connector
  11. 11. Features Products catalog Catalog search Product data sheets Category-based navigation and breadcrumb trail Shopping cart Integration of various payment methods (e.g. paypal) Multiple dispatches SSO Single Sign-On SSI Single Sign-In Ordering My account 23 November 2011 version 11eZ Publish/Magento Connector
  12. 12. The prerequisites Installation Hosting Releases Compatibility Magento standard skins 23 November 2011 version 12eZ Publish/Magento Connector
  13. 13. Functional diagram Administrateur Back Office Back Office eZ Publish Magento Front Office Front Office eZ Publish Magento Utilisateur 23 November 2011 version 13eZ Publish/Magento Connector
  14. 14. Examples 23 November 2011 version 14eZ Publish/Magento Connector
  15. 15. Navigation The entire navigation takes place in eZ Publish, no domain change is required Links are rewritten, regardless of whether they are direct, form destination or javascript redirect links The visitor never finds himself on Magento and is not even aware that the two sites are interacting 23 November 2011 version 15eZ Publish/Magento Connector
  16. 16. Products catalog Inclusion of the Magento catalog into eZ Publishs interface 23 November 2011 version 16eZ Publish/Magento Connector
  17. 17. Products catalog Functional description - The catalog is the most important feature of any e-commerce site, and Magento grants you total control over it Display mode - Grid only – Products are displayed in a grid - List only – Products are displayed in a list - Grid (by Default)/List – Products are displayed in a grid by default but the option to change display to list is available - List (by Default)/Grid – Products are displayed in a list by default, but your customers have the option of changing this for a display in grid mode - Authorized values for the number of items per page in grid view - Number of products displayed by default: 9, 15, or 30 on the page in grid mode. You can change this value or choose to display all products. 23 November 2011 version 17eZ Publish/Magento Connector
  18. 18. Products catalog - The by default number of items per page in grid view – display, by default, of an exact number of products on the page in grid mode - Authorized values for the number of items per page in list view – displays for the customer a selection menu which he can use to display 9, 15 or 30 products on the page in list mode; he can also choose to display all products - The by default number of items per page in list view – display, by default, of an exact number of products on the page in list mode - Products list sorting – Products lists display sorting option used to define sorting with the attribute values enabled for the sorting option - Flat catalog - The flat catalog has 2 sections: categories and products We recommend the use of Magentos flat categories feature in order to improve performance Using flat products is only recommended when you are dealing with catalogs of over 1,000 references (SKUs). - Flat categories 23 November 2011 version 18eZ Publish/Magento Connector
  19. 19. Products catalog - Using the flat products catalog – To enable the option to rebuild the flat catalog, select the value “Yes”- recommended if the number of SKUs exceeds 1,000 - Adding to the favorites list – Used by customers when browsing the application to save all products that could be of interest to them - Adding to the comparator - Adds all products that we wish to compare - Comparison criteria include: - Price - SKU - Description - Short description - Product image 23 November 2011 version 19eZ Publish/Magento Connector
  20. 20. Catalog search Inclusion of the Magento search into eZ Publishs interface Functional description - To use catalog search in Magento mode, click on the "On the catalog" radio button - To use eZ Publish’s native search option, the user must select the "On the site" radio button 23 November 2011 version 20eZ Publish/Magento Connector
  21. 21. Product data sheets Inclusion of the Magento product data sheet into eZ Publishs interface 23 November 2011 version 21eZ Publish/Magento Connector
  22. 22. Product data sheetsFunctional description - The product data sheet contains important product information as well as various features: - Send to a friend: Sends product data sheet by mail to a friend - Comment: Used to make comments about the product - Add to comparator (See products catalog) - Add to my wish list (See products catalog) - Photo zoom: Enlarges or shrinks the product image - Add a tag: Tags a product in order to facilitate indexing in the search engine - Add to shopping cart: Adds a product to the customers shopping cart 23 November 2011 version 22eZ Publish/Magento Connector
  23. 23. Category-based navigation andbreadcrumb trail Inclusion of Magentos navigation and breadcrumb trail in eZ Publishs interface Functional description - The navigation bar is used to access the catalog, by category - The breadcrumb trail allows navigation in the website hierarchy and is used by the Internet user as a guide and to easily return to main topics 23 November 2011 version 23 eZ Publish/Magento Connector
  24. 24. Shopping cart Inclusion of the Magento shopping cart into eZ Publishs interface 23 November 2011 version 24eZ Publish/Magento Connector
  25. 25. Shopping cart Functional description - Edit: Redirects to the product data sheet and gives access to all of its features (See product data sheet slide) - Delete a product: Deletes a product from the shopping cart - Resume shopping: Redirects to the home page, the shopping cart is saved and the customer can go on shopping - Purchases update: Modifies the quantity of items for one product - Payment: Verification of various control stages prior to redirection to a payment page Control stages 1- Billing information 2- Delivery information 3- Delivery mode 4- Payment information 5- Order summary - Promotion code: Used to insert a promotion code (customer loyalty enhancement) - Delivery costs: Defines the delivery mode and associated costs - Order with several addresses: Defines a delivery address for each product 23 November 2011 version 25eZ Publish/Magento Connector
  26. 26. Integration of various means ofpaymentInclusion of the Magento Paypal payment method into eZ PublishsinterfaceFunctional description- Opening of a paypal page that is linked to the eZ Publish site (Configuration of the Paypal module in Magentos Back Office). Once payment is made through Paypal, redirection to the eZ Publish site page- Capacity to include other means of payment in Magentos Back Office and to display them on eZ Publishs site 23 November 2011 version 26 eZ Publish/Magento Connector
  27. 27. Multiple dispatchesInclusion of the Magento “Multiple dispatches” box into eZ Publishsinterface 23 November 2011 version 27 eZ Publish/Magento Connector
  28. 28. Multiple dispatches Functional description - Addresses selection: Selects a delivery address for each item - Delivery information: Delivery information summary - Billing information: Billing information summary - Order placement: Used to place an order after verification of all the previous information - Order successfully placed: Thank you message and email, containing order details, sent 23 November 2011 version 28eZ Publish/Magento Connector
  29. 29. SSO (Single Sign-On) One-time connection from eZ Publish Once connected to eZ Publish, the user is also connected to Magento. 23 November 2011 version 29eZ Publish/Magento Connector
  30. 30. SSI (Single Sign-In) For all users who subscribe to eZ Publish, subscription is propagated to Magento For new or older versions of eZ Publish, eZ Publish account propagation to Magento will take place whenever the user connects to the eZ Publish Front Office for the 1st time 23 November 2011 version 30eZ Publish/Magento Connector
  31. 31. OrderingInclusion of the ordering process into eZ Publishs interface In progress 23 November 2011 version 31eZ Publish/Magento Connector
  32. 32. Ordering Functional description - Order placement method: Used to log into or create an account - Billing information: Used to select the billing address - Delivery information: Used to select the carrier - Delivery tariffs: Displays the delivery cost - Payment information: Displays the various means of payment - Order summary: Displays order information (products label, quantity and price) 23 November 2011 version 32eZ Publish/Magento Connector
  33. 33. My accountInclusion of the Magento “My account” box into eZ Publishs interface In progress 23 November 2011 version 33eZ Publish/Magento Connector
  34. 34. My account Functional description - Dashboard - Account information - My address book - My orders - My billing - Recurring profiles - My comments - My tags - My wish list - My downloadable products - Subscription to Newsletter - My account 23 November 2011 version 34eZ Publish/Magento Connector
  35. 35. CONTACT US INTERAKTING 153 rue de Courcelles 75017 Paris ezpublish@interakting.com 23 November 2011 version 35eZ Publish/Magento Connector

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