A strategic approach to using Twitter STRATEGY FOLLOW CREATE ENGAGE Customer relations Your customers and potential customers Relevant content, targeted to your audience inc tips, company info etc Answer questions and respond to comments about your brand Crisis management Your brand, products and relevant issues Direct to additional resources and updated information Answer questions, respond to comments, raise issues, provide info Corporate reputation management Industry leaders, similar interest groups, news/media Insights, expertise, become a “thought leader” Jump into the conversation, be transparent and add value Event coverage Those interested or attending event, media Event information, updated, behind-the-scenes info Set up Tweet-ups, talk to attendees, ask and answer questions Product promotion & sales Current and potential customers, those interested in similar products Links to online promos, insider info on upcoming sales, discount codes Check replies, DMs and RTs, answer questions, provide additional info Issue advocacy Those interested in your cause, industry leaders, news Added value: health tips, disaster alerts, fundraising info Know your followers, thank them for their support, get them involved
Some of the best PR-based Twitter conversations
The “fake” Stephen Conroy
Social Media Club Sydney
Cat food for comment
Secret Government plan to tax Twitter
Ashton Kutcher and 1 million followers
Hugh Jackman & the “Opera Centre”
“ At the peak of the violence, more than one message per second with the word “Mumbai” in it was being posted onto Twitter…” as reported by The New York Times .
The more people you follow the more followers you’ll have - especially by following people you know, Twitter users with large follower lists, key Twitter influencers in your industry, and your competitors’ followers.
Twitter requires daily, dedicated resourcing; diarise Twitter time to tweet and to find new followers.
Sometimes it’s hard coming up with valuable and interesting tweets every day; create a flexible bank or plan of tweets.
Treat Twitter like a cocktail party – meet people, have conversations and ask/answer questions.
To truly embrace this social media tool and start creating conversations (rather than just content). And, from these conversations create a community that’s interested in and involved with Queensland Theatre Company.
Tweet more often, using the 70-20-10 rule: 70% sharing information; 20% connecting/corresponding with fellow Twitter users; 10% chit-chat – classic tweets, no links, giving our brand personality.
Start using third-party tools (e.g. Tweetbeep, ping.fm, tweetlater).
Follow Joel Comm’s 30-Day Plan for Twitter domination in Twitter Power.
It’s so hot right now! ADAM PENBERTHY Founder FRESH – advertising communications www.thinkfresh.net.au
JUNE EVENT Internet Start Up Success Do you have a new business idea or maybe you help new businesses get started? Our speakers will share their tips on starting an online business covering funding, legal requirements & more. Plus hear from local entrepreneurs about their online business success. Tickets on sale soon. www.interactiveminds.com.au
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