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8/24/2011




LEARNING INTERACTIONS ON MOBILE
         WHAT WORKS?                AND WHEN?

                                         Janhavi Padture
                                         Harbinger Knowledge Products
                                         janhavi@harbingergroup.com




   Demands on mobile Learning

   “I want it to be SHORT, BUT MEMORABLE”

   “I want HIGH END, FUN STUFF in mLearning”

   “I want it to work on DESKTOP AND MOBILE”

   “I would like to SHARE MY OPINIONS”

   “I need it to work ACROSS VARIOUS DEVICES

   “I want INTERACTION, NOT JUST BUTTON CLICKS”




                     Mobile Learning Interactions




                                                                               1
8/24/2011




   Why Interactivity in mLearning?
                                             Tell me and I will forget,
   Enhances understanding                 Show me and I may remember,
                                        Involve me and I will understand.”
   Improves retention

   Creates engagement/hold learner’s attention – greater
  challenge in mLearning

   Reduces boredom and tune-out


Interactivity will remain a constant and crucial component for
                       effective learning!
                      Mobile Learning Interactions




Speaking of mLearning interactions…
                            YawnBuster Connect link: http://bit.ly/jgm4mz
                                                   Session ID: B419-9EB3




                      Mobile Learning Interactions




                                                                                    2
8/24/2011




      What are mobile interactions?
    Used to augment learning on mobile devices

   Engaging way to present, interact and assess

   Ability to track progress

   Examples: interactive diagrams, exercises, games,
  simulations, videos etc.
                                        Games
Interactive
 exercises
                                                         Videos
                 Simulations



                       Mobile Learning Interactions




Like it or not, mLearning interactivity is here




                 http://www.youtube.com/v/TRBGnCzp5NY




                                     http://www.youtube.com/v/v5GKnfuKFZ4




                       Mobile Learning Interactions




                                                                                   3
8/24/2011




Challenges facing mobile interaction development
   External Challenges:
      • Devices
      • Screen sizes
      • Operating Systems (OS)
      • Browsers
      • Technologies - Objective C, HTML, Flash,
         Java
      • Connectivity/bandwidth
      • Media formats supported



                   Mobile Learning Interactions




     What does this all mean?




                   Mobile Learning Interactions




                                                          4
8/24/2011




                        Tablet Device Differences
        Feature           Apple iPad Motorola         HP       Blacberry Dell Streak Samsung HP Slate
                          2.0        Xoom             TouchPad Playbook 7            Galaxy Tab 500

        Screen            9.7"           10.1         9.7"        7"         7"          7 - 10.1"    8.9"
        Processor         1 Ghz          1 GHz        1.2 GHz     1 GHz     1GHz       1GHz           1.86 GHz
        Storage           Upto 64 GB 32 GB            Upto 64 GB Upto 64 GB Up to 32GB Up to 32       64 GB
                                                                                       GB
        Battery Life      10 hours       10 hours     8+ hours   7 hours    4 hours    10 hours       5+ hours
        Build-in
        Hardware
        Keyboard
        Multitasking                     Yes          Yes         Yes
        Adobe Flash       No             Yes          Yes         Yes 10.1   Yes 10.1    Yes 10.1     Yes
        Built-in Camera Yes 720p         Yes 5 MP     Yes 1.3 MP Yes 5 MP    Yes 5MP     Yes 3 MP     Yes 3MP
        OS                iOS4           Android 3.0 HP WebOS Blackberry Android 2.2 Android 3.1 Win Phone
                                                              Tablet OS (Froyo)                  7
        Resolution        1024x768       1280x800     1024x768    1024x600   800x480     1280x800     1024X600
        Browsers          Safari         Webkit       HP          Webkit     Webkit      Webkit       Internet
                                         based        Touchpad    based      based       based        Explorer
                                                      browser                                         based



                                                    Mobile Learning Interactions




                  SmartPhone Device Differences
              Samsung                                  Motorola                        Blackberry Blackberry
              Galaxy S Pro iPhone4         Droid X     Droid      Nexus One Nokia N900 Bold 9700 Storm 2 9550

Processor     1GHz             1 GHz       1GHz        600MHz     1 GHz       600MHz        624 MHz      528 MHz

Memory        512MB            512MB     512MB         256 MB     512MB       256 MB        256 MB       256 MB
                                         Upto
Storage       Upto 32GB        Upto 32GB 32GB          Upto 32GB Upto 32GB Upto 32GB        Upto 32GB Upto 32GB

Screen Size 4"                 3.5"        4.3"        3.7"       3.7"        3.5"          2.44"        3.25"

Resolution 800x480             960x640     854X480 854X480        800x480     800x480       480x360      480x360

Camera        5 MP             5 MP        8 MP        5 MP       5 MP        5 MP          3.2 MP       3.2 MP
                                           Android
OS            Android 2.3      iOS         2.2         Android 2.2 Android 2.1 Maemo 5       Blackberry Blackberry

3G            Yes              Yes                                                          Yes

Flash         Yes                No        Yes         Yes        Yes         Yes
              Android                                  Android    Android
Browser       Webkit           Safari                  Webkit     Webkit                    Webkit       Webkit



                                                    Mobile Learning Interactions




                                                                                                                            5
8/24/2011




                  Evolving market place
  •   Mobile OS space is fragmented
                     Market Share of Mobile OS
                           Market Share (%) fromFeb - Apr 2011
          37

                    27
                                 22


                                                9
                                                                 3     2


        Android    Apple   RIM Blackberry   Windows          Palm    Symbian

  •   Internet Connection speed dependent on location
      and Carrier’s network . (Only Sprint and Verizon have
      4G networks with 4G coverage in limited areas)

  •   Technology Debate
      • Native vs. Web apps
      • Flash vs. HTML5
                                  Mobile Learning Interactions




        What is the Business Case?
• Do you want cross platform delivery?
• Do you need to create once, deploy anywhere?
• Will you know the mobile devices your learners
  carry?
• Is Bandwidth/connectivity predictable?
• Is there lot of media to be delivered?
• Will it be resource intensive?
• Do you need sophisticated visual effects?
• Is it important to create content without relying
  on proprietary software or native apps?
                                  Mobile Learning Interactions




                                                                                      6
8/24/2011




                 Native vs. Web Apps
                                  Native                  Web
Development environment           Platform dependent.     Platform independent

Internet Connectivity             Not required            Required
Deployment                        has to be installed/    n/a (updates propogate
                                  downloaded              immediately)
Speed                             Fast                    Slower
Rich media compatibility          Fewer issues            Limited by Audio/video
                                                          support inconsistencies
                                                          within browsers

Content searchable on web         No                      Yes

Animation development             More sophisticated, by Good, but less flexibility
                                  accessing core
                                  animation framework
                                  using native code
Cross platform compatibility      Must be developed for can be achieved
                                  each platform          relatively easily using
                                  separately


                               Mobile Learning Interactions




                  Native or Web App?
                                 Cross platform
                                 compatibility?                    Web



                                 Performance &
                                    speed is                      Native
                                     critical?
        Native
          vs.
                                    Internet
         Web                      Connectivity                     Web
                                  predictable?


                                    Resource
                                 intensive/high
                                                                  Native
                                   bandwidth
                                   utilization?



                               Mobile Learning Interactions




                                                                                             7
8/24/2011




        HOT TOPIC: Flash vs. HTML5




                           OR


                    Mobile Learning Interactions




                 Why the hype?



               iPads/iPhones of course!

But… besides that:
• Fairly easy – just an extension of HTML & JS
• No special software or plug-ins needed
• Better interactivity and layout control than HTML
• Could give Flash the run for the money
                    Mobile Learning Interactions




                                                             8
8/24/2011




 Flash may not be going anywhere anytime
                  soon…
But before dismissing Flash here are some statistics:
   –    1.2 billion mobile phones are Flash capable
   –    Android sales surpassed iOS for first time in 2011
   –    20+ tablets coming in 2011, many support Flash
   –    98% percent of Internet-enabled desktops use it
   –    85% of top 100 websites use Flash




                             Mobile Learning Interactions




                      HTML5 or Flash
                    Faster/ Better          HTML5 or Flash
                    Performance?             (Results vary)



                                                HTML5
                      Cheaper?
                                               (Its Free!)
 Flash
  vs.
 HTML5               Better visual               Flash
                       effects?               (as of today)

                                             Compatibility on
                                                                HTML5
                                              iPad/iPhone?
                    Compatibility
                        ?                    Compatible with
                                                                Flash
                                              old browsers?



                             Mobile Learning Interactions




                                                                               9
8/24/2011




                    Technologies

             Custom Development          3rd Party Rapid
                                         Development Tools
  Web Apps   Flash, HTML, HTML5          Raptivity
                                         Hot Lava
                                         mLearning Studio
                                         Articulate Storyline
                                         Lectora X4

                                         (Sencha Touch - framework)

  Native     Java, Objective C           (PhoneGap - framework)




                        Mobile Learning Interactions




Characteristics of mLearning interactions

Ideal characteristics:
  Modular
  Interactive
  Non-linear
  Selectively render content
  Balance of text & media
  SCORM trackable
  SWF or HTML5!

                        Mobile Learning Interactions




                                                                            10
8/24/2011




Few Tips for creating mLearning interactions
• Keep them short - Edumercials
• Separate Content from Presentation
• Videos & Animation are effective mLearning
  interactions
• Use caching and local storage for SCORM
• Viewport meta tag
   <meta name="viewport" content="width=device-width, initial-scale=1.0"/>
• Use rapid development tools like Raptivity for
  quick turnaround
• Use tools like PhoneGap to convert to app
• Test…Test…Test!!!

                            Mobile Learning Interactions




                          Edumercial
                                                               A leading insurance
                                                               company uses the
                                                               concept of
                                                               commercial
                                                               Advertisements to
                                                               train sales staff
                                                                    - Short duration
                                                                    - Lively
                                                                    - Entertaining
                                                                    - Non-linear




                            Mobile Learning Interactions




                                                                                             11
8/24/2011




                       Video interactivity

Short customer
service training
modules delivered
successfully via
cross platform
video to franchise
employees




                                Mobile Learning Interactions




    Raptivity: Flash/HTML5 Interactivity side-
                     by-side



Flash interactivity samples:                 HTML5 interactivity samples:
http://www.raptivity.com/elearning-product   http://www.raptivity.com/touch-raptivity.html




                                Mobile Learning Interactions




                                                                                                   12
8/24/2011




           Thank You!
        Contact information:

         Janhavi Padture
  janhavi@harbingergroup.com
          510-378-8409

For more information about our products:
      Raptivity: www.raptivity.com
   YawnBuster: www.yawnbuster.com




            Mobile Learning Interactions




                                                 13

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Mobile Learning Interactions What Works And When

  • 1. 8/24/2011 LEARNING INTERACTIONS ON MOBILE WHAT WORKS? AND WHEN? Janhavi Padture Harbinger Knowledge Products janhavi@harbingergroup.com Demands on mobile Learning “I want it to be SHORT, BUT MEMORABLE” “I want HIGH END, FUN STUFF in mLearning” “I want it to work on DESKTOP AND MOBILE” “I would like to SHARE MY OPINIONS” “I need it to work ACROSS VARIOUS DEVICES “I want INTERACTION, NOT JUST BUTTON CLICKS” Mobile Learning Interactions 1
  • 2. 8/24/2011 Why Interactivity in mLearning? Tell me and I will forget, Enhances understanding Show me and I may remember, Involve me and I will understand.” Improves retention Creates engagement/hold learner’s attention – greater challenge in mLearning Reduces boredom and tune-out Interactivity will remain a constant and crucial component for effective learning! Mobile Learning Interactions Speaking of mLearning interactions… YawnBuster Connect link: http://bit.ly/jgm4mz Session ID: B419-9EB3 Mobile Learning Interactions 2
  • 3. 8/24/2011 What are mobile interactions? Used to augment learning on mobile devices Engaging way to present, interact and assess Ability to track progress Examples: interactive diagrams, exercises, games, simulations, videos etc. Games Interactive exercises Videos Simulations Mobile Learning Interactions Like it or not, mLearning interactivity is here http://www.youtube.com/v/TRBGnCzp5NY http://www.youtube.com/v/v5GKnfuKFZ4 Mobile Learning Interactions 3
  • 4. 8/24/2011 Challenges facing mobile interaction development External Challenges: • Devices • Screen sizes • Operating Systems (OS) • Browsers • Technologies - Objective C, HTML, Flash, Java • Connectivity/bandwidth • Media formats supported Mobile Learning Interactions What does this all mean? Mobile Learning Interactions 4
  • 5. 8/24/2011 Tablet Device Differences Feature Apple iPad Motorola HP Blacberry Dell Streak Samsung HP Slate 2.0 Xoom TouchPad Playbook 7 Galaxy Tab 500 Screen 9.7" 10.1 9.7" 7" 7" 7 - 10.1" 8.9" Processor 1 Ghz 1 GHz 1.2 GHz 1 GHz 1GHz 1GHz 1.86 GHz Storage Upto 64 GB 32 GB Upto 64 GB Upto 64 GB Up to 32GB Up to 32 64 GB GB Battery Life 10 hours 10 hours 8+ hours 7 hours 4 hours 10 hours 5+ hours Build-in Hardware Keyboard Multitasking Yes Yes Yes Adobe Flash No Yes Yes Yes 10.1 Yes 10.1 Yes 10.1 Yes Built-in Camera Yes 720p Yes 5 MP Yes 1.3 MP Yes 5 MP Yes 5MP Yes 3 MP Yes 3MP OS iOS4 Android 3.0 HP WebOS Blackberry Android 2.2 Android 3.1 Win Phone Tablet OS (Froyo) 7 Resolution 1024x768 1280x800 1024x768 1024x600 800x480 1280x800 1024X600 Browsers Safari Webkit HP Webkit Webkit Webkit Internet based Touchpad based based based Explorer browser based Mobile Learning Interactions SmartPhone Device Differences Samsung Motorola Blackberry Blackberry Galaxy S Pro iPhone4 Droid X Droid Nexus One Nokia N900 Bold 9700 Storm 2 9550 Processor 1GHz 1 GHz 1GHz 600MHz 1 GHz 600MHz 624 MHz 528 MHz Memory 512MB 512MB 512MB 256 MB 512MB 256 MB 256 MB 256 MB Upto Storage Upto 32GB Upto 32GB 32GB Upto 32GB Upto 32GB Upto 32GB Upto 32GB Upto 32GB Screen Size 4" 3.5" 4.3" 3.7" 3.7" 3.5" 2.44" 3.25" Resolution 800x480 960x640 854X480 854X480 800x480 800x480 480x360 480x360 Camera 5 MP 5 MP 8 MP 5 MP 5 MP 5 MP 3.2 MP 3.2 MP Android OS Android 2.3 iOS 2.2 Android 2.2 Android 2.1 Maemo 5 Blackberry Blackberry 3G Yes Yes Yes Flash Yes No Yes Yes Yes Yes Android Android Android Browser Webkit Safari Webkit Webkit Webkit Webkit Mobile Learning Interactions 5
  • 6. 8/24/2011 Evolving market place • Mobile OS space is fragmented Market Share of Mobile OS Market Share (%) fromFeb - Apr 2011 37 27 22 9 3 2 Android Apple RIM Blackberry Windows Palm Symbian • Internet Connection speed dependent on location and Carrier’s network . (Only Sprint and Verizon have 4G networks with 4G coverage in limited areas) • Technology Debate • Native vs. Web apps • Flash vs. HTML5 Mobile Learning Interactions What is the Business Case? • Do you want cross platform delivery? • Do you need to create once, deploy anywhere? • Will you know the mobile devices your learners carry? • Is Bandwidth/connectivity predictable? • Is there lot of media to be delivered? • Will it be resource intensive? • Do you need sophisticated visual effects? • Is it important to create content without relying on proprietary software or native apps? Mobile Learning Interactions 6
  • 7. 8/24/2011 Native vs. Web Apps Native Web Development environment Platform dependent. Platform independent Internet Connectivity Not required Required Deployment has to be installed/ n/a (updates propogate downloaded immediately) Speed Fast Slower Rich media compatibility Fewer issues Limited by Audio/video support inconsistencies within browsers Content searchable on web No Yes Animation development More sophisticated, by Good, but less flexibility accessing core animation framework using native code Cross platform compatibility Must be developed for can be achieved each platform relatively easily using separately Mobile Learning Interactions Native or Web App? Cross platform compatibility? Web Performance & speed is Native critical? Native vs. Internet Web Connectivity Web predictable? Resource intensive/high Native bandwidth utilization? Mobile Learning Interactions 7
  • 8. 8/24/2011 HOT TOPIC: Flash vs. HTML5 OR Mobile Learning Interactions Why the hype? iPads/iPhones of course! But… besides that: • Fairly easy – just an extension of HTML & JS • No special software or plug-ins needed • Better interactivity and layout control than HTML • Could give Flash the run for the money Mobile Learning Interactions 8
  • 9. 8/24/2011 Flash may not be going anywhere anytime soon… But before dismissing Flash here are some statistics: – 1.2 billion mobile phones are Flash capable – Android sales surpassed iOS for first time in 2011 – 20+ tablets coming in 2011, many support Flash – 98% percent of Internet-enabled desktops use it – 85% of top 100 websites use Flash Mobile Learning Interactions HTML5 or Flash Faster/ Better HTML5 or Flash Performance? (Results vary) HTML5 Cheaper? (Its Free!) Flash vs. HTML5 Better visual Flash effects? (as of today) Compatibility on HTML5 iPad/iPhone? Compatibility ? Compatible with Flash old browsers? Mobile Learning Interactions 9
  • 10. 8/24/2011 Technologies Custom Development 3rd Party Rapid Development Tools Web Apps Flash, HTML, HTML5 Raptivity Hot Lava mLearning Studio Articulate Storyline Lectora X4 (Sencha Touch - framework) Native Java, Objective C (PhoneGap - framework) Mobile Learning Interactions Characteristics of mLearning interactions Ideal characteristics: Modular Interactive Non-linear Selectively render content Balance of text & media SCORM trackable SWF or HTML5! Mobile Learning Interactions 10
  • 11. 8/24/2011 Few Tips for creating mLearning interactions • Keep them short - Edumercials • Separate Content from Presentation • Videos & Animation are effective mLearning interactions • Use caching and local storage for SCORM • Viewport meta tag <meta name="viewport" content="width=device-width, initial-scale=1.0"/> • Use rapid development tools like Raptivity for quick turnaround • Use tools like PhoneGap to convert to app • Test…Test…Test!!! Mobile Learning Interactions Edumercial A leading insurance company uses the concept of commercial Advertisements to train sales staff - Short duration - Lively - Entertaining - Non-linear Mobile Learning Interactions 11
  • 12. 8/24/2011 Video interactivity Short customer service training modules delivered successfully via cross platform video to franchise employees Mobile Learning Interactions Raptivity: Flash/HTML5 Interactivity side- by-side Flash interactivity samples: HTML5 interactivity samples: http://www.raptivity.com/elearning-product http://www.raptivity.com/touch-raptivity.html Mobile Learning Interactions 12
  • 13. 8/24/2011 Thank You! Contact information: Janhavi Padture janhavi@harbingergroup.com 510-378-8409 For more information about our products: Raptivity: www.raptivity.com YawnBuster: www.yawnbuster.com Mobile Learning Interactions 13