GrowingGames. The Business Model Canvas - Step-by-step

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From the very start of development, your business model should be at the centre of your attention, because everything – product design, team composition, PR and marketing – ties in and is determined …

From the very start of development, your business model should be at the centre of your attention, because everything – product design, team composition, PR and marketing – ties in and is determined by the business model you choose. Step by step presentation of the Business Model Canvas. Introducing a tool to digital developers build their business model.

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  • 1. GROWING GAMES 2014 Wifi: On the seats.. Twitter: #growinggames Program A word from our host, ITU Growing Games: The rules! Time to meet and greet Today’s focus Mini springboard: Simon Kaastrup-Olesen from How Far Games Introduction to Lean Canvas Workshop session and reflection Lunch Key note: Tim Sheppard Q&A Workshop: Back to the canvas Coffee break Pitch training
  • 2. This is Growing Games! We talk business Everyone pitch! You create Growing Games All about networking Use each other, share and be open Engine room This is Growing Games! Growth Business development tools Network + =
  • 3. April 29 Kick-off May 14 Mone- tization June 2 Raising capital June 25 Noticed with PR STAY TUNED Who are you and whats your project? What has happened since the last workshop? Or Why are you part of Growing Games? What is your biggest challenge rigth now?
  • 4. Meet and greet 1. Who are you? 2. Whats your project 3. Why are you part of Growing Games? Aim of the workshop 1. Introduce a tool to develop your business model 2. Learn about monetization 3. Expand your network
  • 5. Business models Step 1: Idea Step 2: ? Step 3: $$$$$$$$ Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 6. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? PRODUCT MARKET VALUE PROPO- SITION FINANCIAL VIABILITY Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Your target customers - but that can be both users, purchasers and partners The canvas step by step
  • 7. #1 Value proposition • The reason users/ customers choose you • What value does your product deliver? • Which problems are your solving? • Which needs are you satisfying? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • “Newness” • Performance • Customization • Getting the job done • Design, artistic value • Brand, status • Price • Accessibility • Usability Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 8. #2 Target segments • For whom are you creating value? • Who are your most important customers? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • Mass market • Niche market • Segmentet market • Multi-sided market Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 9. #3 Needs • Which needs are you fulfilling? • In which situations do your users use your product? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • Relaxation • Entertainment • Learning • Escaping • Peace and quiet • ... Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 10. #4 Solution • What are the key features of your product that make it drive value for your users/customers? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • Special characteristics about your... • Storyworld? • Characters? • Design? • User journey? • Pricing? • Business model? • Technical features? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 11. #5 Unfair advantage • What is it that you do or your product does, which cannot be easily copied? • How are you different from your competitors? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • Could be... • Specific competencies • Knowledge • Position in the market • Features about your storyworld or product • Network or contacts • ...? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 12. #6: Channels • How do you communicate with and reach your customer segments? • What is your go-to market strategy? How do you publish and sell? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • How... • Do you create awareness? • Can the customer evaluate your products? • Does the customer buy your products? • Do you deliver the products? • Do you deliver service and boost sales? Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 13. #7: Key metrics • The key activities you decide to measure that will help you decide whether or not you are moving towards your goal. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • You can measure both internal and external activities • Internal are product or development oriented activities - whether you develop on time or on the right ressources. • External are market oriented activities such as customer acquisition, retention, sales, conversion rates. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 14. #8: Revenue streams • Your mechanisms for monetizing on your product - the how, when and where your customers can put money down. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • In-game or in-app purchases. • Pay 2 play • User subscriptions • User fees • Advertising • Strategic partnerships • Sponsorships Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 15. #9: Costs • The costs associated with developing and driving your business model. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? Examples • People (salaries) • Hosting • Distribution costs • Customer acquisition costs (advertising, publisher) Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners?
  • 16. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? PRODUCT MARKET VALUE PROPO- SITION FINANCIAL VIABILITY Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Your target customers - but that can be both users, purchasers and partners Workshop #1 1. In groups of 2 or 3.. 2. Discuss your business model using the canvas 3. Focus on value proposition, target segments and financial viability.
  • 17. Needs The situations in which you imagine your users engaging with your product and the need they have Value proposition Single, clear and compelling message that states what your customers get - why you are different and worth paying attention to Solution Key features of your product that connect your users’ needs with your value proposition Key metrics Key activities you measure - either internal or external activities Your path to customers - both communication and sales Unfair advantage What makes you stand out that cannot be copied or bought Channels Target segments Your target customers - but that can be both users, purchasers and partners Costs Revenue stream / Monetization Type of costs in your business model - personel, ressources, activities How you will monetize your product. The revenue model built into your products. Where, how and for what can people pay? Where else will you find revenue? Can you drive revenue from partners? 1 3 2 LUNCH
  • 18. Next time! June 2nd Host: Startupbootcamp Raising capital Online sign up is now open!