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Fundamentals of new media


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Valeria Gasi

Valeria Gasi

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  • 1. Introduction to New Media and Interaction Design Valeria Gasik 2013
  • 2. Topics• What is New Media?• Interaction Design Fundamentals• User-centered Design
  • 3. In your opinion:What is New Media?
  • 4. Several ways to describe it
  • 5. New Media technologies are described as theones with the nature of digital interactivity.
  • 6. Digital data
  • 7. Data• Nesting vs linearity• Oversupply? A lot to process!• Designer’s role?• Growing in demand: ability to deal with complex systems and extract wisdom from the data
  • 8. TechnologyTactus morphing smartphone
  • 9. E-waste
  • 10. Digital divide
  • 11. New ethics and laws
  • 12. Culture
  • 13. “There is a tremendous ability for individual users – – to make connections to one another in a way that might allow them to circumvent the conventions of institutional and closed opportunities.” Bailey Socha, Barbara Eber-Schmid
  • 14. Art
  • 15. Games
  • 16. Social networks
  • 17. Social events
  • 18. Fun. “Jam with Chrome”
  • 19. Evocation, self-expression
  • 20. Mashups, memes
  • 21. Interaction Design
  • 22. There are many ways to approach a project
  • 23. User-centered design One of the possible approaches• Focus on the user• Users as a guide of design• Designer translates user needs and goals
  • 24. Interaction Design “...shaping digital things for people’s use”
  • 25. Interaction DesignProcess of designing digital products,services, systems and environments• User’s needs and goals?• User’s abilities and limitations?• The structure and behavior of interactive a system?• Future challenges?
  • 26. Process1. Personas2. Scenarios3. User-Stories4. (Development, design, testing)5. (Presentation)
  • 27. Personas Persona is a brief description of a user archetype• A focused act of designer’s empathetic role-play.• 2-5 personas (primary, secondary, supplementary)• Are composed from observation, interviews, etc.• Serve as a guide to the design process but do not substitute involving real users in the design process
  • 28. “Personas, as documents, should work for designers theway scent works for memories of your childhood.”(Alan Cooper)
  • 29. “Genshi genbutsu”– Go and see
  • 30. Scenarios Scenarios describe likely interactions between types of users (personas) and the system• Consists of settings, actors, goals, actions, events and objects• Aims to mirror the real context and usage
  • 31. ScenariosLaura has a 4-year old dog. In a week Laura isplanning to go on a vacation and is looking fora dog sitter.Laura opens a dog sitter site and looks for amap. She wants to find someone trustful wholives nearby. Laura studies relevant resultsand sees Ulla’s profile. Laura likes Ulla’sresume and decides to contact her.
  • 32. User Stories Written sequences of actions and events that lead to an outcome• Good stories are standalone, short and testable• Bridge between users, designers and developers
  • 33. User Stories“As a user, I want to find reliable dog sitternear by so that I could contact her.”
  • 34. User Stories“As a <role>, I want to <do what > so that Icould <benefit how>.”
  • 35. Thank you!
  • 36. Reference suggestion• Putting people first• Usability and interface design books• Interaction Design• Generic Work Process• Personas and the role of documentation• To watch... Everything is a remix, Social network (2010), Black Mirror (2011)