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InterSystems Presentatie: Breakthrough BI: analyzing all the data
 

InterSystems Presentatie: Breakthrough BI: analyzing all the data

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In deze presentatie leest u over de volgende onderwerpen: ...

In deze presentatie leest u over de volgende onderwerpen:
• Introduction: “All the Data”
• What is iKnow?
• iKnow and DeepSee
• Added value
• Feature overview
• Demo

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    InterSystems Presentatie: Breakthrough BI: analyzing all the data InterSystems Presentatie: Breakthrough BI: analyzing all the data Presentation Transcript

    • Breakthrough BI: Analyzing All the Data Benjamin De Boe Product Specialist InterSystems Symposium 2012
    • Overview • Introduction: “All the Data” • What is iKnow? • iKnow and DeepSee • Added value • Feature overview • Demo
    • Introduction “All the Data”
    • What is “All the Data”? Why were you hired? • Job interview • Years experience • Relevant references • Test scores • All of the above 4
    • What is “All the Data”? What makes your insurance claim successful? • The amount of money claimed • The premium you pay each month • The rating of your insurer • What you paid your lawyer for filing it • The claim itself • All of the above 5
    • What is “All the Data”? • Decisions based on structured data: • “Buy any book categorized “fiction” in this month’s best-selling top 10, costing less than 20$” • Decisions based on all the data: • “Buy the book categorized “fiction” in this month’s best-selling top 10, costing less than 20$, that is most different from the books I already own.”
    • What is “All the Data”? • Business decisions are based on “All the Data” • Ignoring or neglecting parts of what you know is not an option • Most of today’s software stores “All the Data” • A breakthrough application uses “All the Data”
    • Competing on Unstructured Data What today’s Business Intelligence is based on lack of useful insight What today’s Business Decisions are based on Structured Data Unstructured Data
    • What Analysts are saying... • Gartner BI Summit, April 2 – 4 • New in 2012: “Why big data and unstructured content require special handling” • Gartner Magic Quadrant for BI: Trends • “Data Discovery momentum continues to accelerate” • “An avalanche of new use cases and content types” • Forrester: “Faceted search” is on the rise 9
    • About search-based BI • Search helps you find what you know: • All service requests by customer X for period Y containing the word “outlook” • Content Insight will tell you what you don’t know yet: • Which were the common problems for all service requests by customer X in period Y? 10
    • What is iKnow?
    • What is iKnow? • Generic text analysis technology • Domain-independent • Multi-purpose and multi-lingual • Built into the core of Caché • Enables applications to do something with text
    • What is iKnow? • Core functionality: • Identifies meaningful word groups (“entities”) in sentences based on semantics iKnow and DeepSee deliver Active Analytics iKnow and DeepSee deliver Active Analytics to your breakthrough applications to your breakthrough applications • Entities and their context are the basis of all further analysis, such as: • Queries within or across bodies of text • Relevance calculations & summarization • Matching against existing knowledge 13
    • What iKnow isn’t • iKnow is not search • iKnow is not an application • iKnow is not content management • iKnow is not a medical coding tool • iKnow is not a solution on its own
    • iKnow Use Cases Content Creation Content Linking Content Consumption Content Insight Note: these are use cases, not features or functions
    • Content Insight • Combines text with its structured context to generate a broader understanding of 100% of your data • Provides both structured and unstructured outputs • ... based on both structured an unstructured inputs • Implemented through integration with DeepSee
    • The InterSystems Platform Real-time quantitative and qualitative analysis Insight Connectivity Information Capture, store and share all of your data Connect to applications, users and communities
    • iKnow in the InterSystems Platform Advanced Analysis of 100% of your Data Automating labour-intensive Business Processes Smarter end-user Applications
    • iKnow & DeepSee
    • What is DeepSee? • DeepSee delivers Active Analytics, enhancing transactional applications with embedded, real-time Business Intelligence capabilities • Key Components: • Architect: Define data model • Analyzer: Explore and display data • User Portal: Create dashboards, extend apps 20
    • iKnow in DeepSee • What people like about DeepSee: • • • • Performance Ability to handle complex data Ease of use Thin client Transparently embeds BI in your application
    • iKnow in DeepSee • Focus of iKnow integration: • • • • Performance Ability to handle complex data Ease of use Thin client Transparently embeds text analysis in your BI
    • What’s Changed? Query Engine Portal Data Model
    • Added Value
    • Added Value Content insight Analytics Reporting
    • Added Value • Support structured data findings with proof from the unstructured context • Explain structured data findings with summaries of unstructured context • Extend structured data findings with unstructured data findings 29
    • Supporting Structured Data Findings • Structured data does not necessarily mean it’s exact science • Manual input is vulnerable to human error • Textual context can be mined for confirmation • Examples • Customer service: text-based category detection • Healthcare: code / diagnosis verification 30
    • Explaining Structured Data Findings • Richness of natural language adds much detail and context to measured facts • Complement figures with their most relevant context using summaries and semantics • Examples • Customer service: show dominant terms and trends for a particular customer and time period • Healthcare: read only the most typical and breaking patient episodes for a given time period 31
    • Extending Structured Data Findings • Add new information not captured previously in structured properties and dimensions • True text analysis generates new insights • Examples • Customer service: prioritize and act based on mood detection and information scoring • Healthcare: populate empty or inexistent EHR fields 32
    • Demo
    • Conclusion
    • Conclusion • The combination of iKnow and DeepSee enables complete, seamless and transparent content insight • Complete: unlocks 100% of your data • Seamless: no separate tools or training required • Transparent: adheres to strict APIs and default MDX
    • Conclusion • The main BI question: “Which figures and diagrams do I need to get an insight into my business performance?” • ... now gets an appendix: “And what textual content can I use to support, explain or extend this insight?”
    • Questions
    • Developer Connection developer.intersystems.com Your Global Summit Every Day 51
    • Thank you!