Strategic Commitment Embry-Riddle Worldwide seeks to…. “Utilize technology both in academic and administrative areas, to enhance the educational experience, improve processes, streamline efficiencies and provide superior customer support.”
Enrollment Management driven Segmentation of prospects Targeted email communications Scalability to support increased Marketing efforts the Vision
theVision Systematic approach to ongoing prospect communication Ability to easily share prospects and historical interactions throughout our distributed network Accountability
Enrollment Operations Prospect Mgmt Recruitment Operations Center
Needs Meaningful relationships with prospective students Not just e-mail distribution! Prospect communication Marketing to focus on marketing, not prospecting Drive prospect conversion rates!
Power of Increased Conversions 35+% 80+% 85+% 18% 72% 68% Inquire Apply Accept Enroll Retain Graduate
Dissatisfaction with current system, CRM discussions since 2005 Agility with interface and changes needed Usability a priority Desire to eliminate charge per application SAAS optimal, minimize IT dependence
Comments “I receive comments regularly from our staff that Intelliworks has increased productivity and is extremely simple to use.” “Our campus cannot thank you enough for your support during this transition. The training was easy to follow and Intelliworks is proving to be idiot-proof.”
“One of the most valuable tools of Intelliworks is the real-time availability of information. As the Admissions staff review applicant files the applicants status is updated and the campuses can immediately see the information. The transparency of the information reduces the number of phone calls and emails the Admissions staff receive allowing for more efficient operations for everyone.”
Lessons Learned Deployment strategy Change is hard! Assessment along the way Allow ample time for training Patience!
Next Steps Expand prospect segmentation and communication efforts Closely monitor the effects and efficiencies of admissions processing changes Set our sights higher to attract new types of prospects through enhanced Marketing 52
Next Steps Continued development of prospect communications Social Media Chat Increased reporting capabilities Continued improvement