Moving from a Monologue
    to a Dialogue in Marketing . . .
        Matt Gehrett, Executive Director
       Howard Goto, ...
Private, Liberal Arts, Christian University
Continuing Education at FPU
 Over 30 years and counting ….
 • Professional Development for Educators
   – Workshops & Semi...
Marketing … via the monologue


                Traditional
                Marketing
               through the
         ...
Collecting data to begin the conversation …


         Email          Marketing        Student          Web
       Publish...
Web Analytics
Student Surveys
Marketing Codes
Email Publishing
Capturing the conversation …



                                          Program
  Contacts
                             ...
Contact and Cases
Program Management
Marketing Campaigns
Reports and Dashboards
To keep the dialogue going ….


  Google &
 Teachertube                                  Facebook
                        ...
Triggermail by SailThru (Transactional Emails)
Increased
           More       knowledge
           Self                   Lower

         Sufficient               Costs...
A final word ...
Thank You!

For more information,
      contact
  Matt Gehrett at
mgehrett@fresno.edu
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Moving from a Monologue to a Dialogue in Marketing

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Moving from a Monologue to a Dialogue in Marketing

  1. 1. Moving from a Monologue to a Dialogue in Marketing . . . Matt Gehrett, Executive Director Howard Goto, Marketing Specialist Fresno Pacific University Continuing Education
  2. 2. Private, Liberal Arts, Christian University
  3. 3. Continuing Education at FPU Over 30 years and counting …. • Professional Development for Educators – Workshops & Seminars – Independent Study Courses • Correspondence and Online Courses • Work with over 12,000 students per year • Incarcerated Youth Courses – CA prisons – grant funded • Customized Corporate Training – Just getting started …
  4. 4. Marketing … via the monologue Traditional Marketing through the mail Course Catalogs Flyers Magazine Ads
  5. 5. Collecting data to begin the conversation … Email Marketing Student Web Publishing Codes Surveys Analytics Constant Registration Survey Google Contact System Monkey • Clicks on • Welcome / • $10 discount webpage Thank You code on all • End of Emails marketing. Course • Registration goals • Tracking • Special • Weekly Reports Surveys • Ecommerce Emails
  6. 6. Web Analytics
  7. 7. Student Surveys
  8. 8. Marketing Codes
  9. 9. Email Publishing
  10. 10. Capturing the conversation … Program Contacts Management Cases INTELLIWORKS CRM (Constituent Relationship Marketing Management) Reports Campaigns Dashboards Integrated with our student data system (Datatel)
  11. 11. Contact and Cases
  12. 12. Program Management
  13. 13. Marketing Campaigns
  14. 14. Reports and Dashboards
  15. 15. To keep the dialogue going …. Google & Teachertube Facebook Social • Google tracking CPC Ads • Group • Page • Landing Page Networking • Free Resources • iPod from Instructors Giveaway University Eduventures Pastor • Pricing study Market Spiritual • Trends in each • Email and state Research phone support Support • Links to • School District Survey Resources
  16. 16. Triggermail by SailThru (Transactional Emails)
  17. 17. Increased More knowledge Self Lower Sufficient Costs Better Service Benefits ???
  18. 18. A final word ...
  19. 19. Thank You! For more information, contact Matt Gehrett at mgehrett@fresno.edu
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