Evolving your recruitment marketing practices
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Confluences of factors – the economy, the rise of online courses and the aging of the ‘typical’ college student – have created the perfect storm for increasing demand for continuing education. ...
Confluences of factors – the economy, the rise of online courses and the aging of the ‘typical’ college student – have created the perfect storm for increasing demand for continuing education. Despite the broadening pool of prospects, many colleges and universities are still facing challenges as their budgets are cut. As a result, continuing education admissions offices need to run tight ships, ensuring their expenditures are producing the highest possible return on investment. Not only does marketing and recruitment need to have sound strategies and tactics, but execution needs to be solid on all three fronts of the prospective student lifecycle: recruiting, admissions and enrollment. Colleges and universities no longer have the luxury of waiting for students to find them; in the internet era information needs to find the students.
In this presentation, Todd Gibby, CEO of Intelliworks, Inc., will discuss the changing expectations of students, where and how to engage with your prospects and benchmarks for success. Drawing on research and case studies, Gibby will equip the audience with the tools they need to implement successful marketing initiatives that will engage their prospective students from initial contact through enrollment.
• Understanding the goals and motivations of continuing education students
• What information today’s adult learner needs during their school search and the best place to provide it
• Specific metrics for evaluating your departments’ success in recruiting and enrollment
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