Enrollment Marketing Channel Preferences

Channel Conflict?
Surveyed one hundred 18-24 year olds regarding their preferred communications channels when interacting with colleges and universities.
Opinions varied based on the level of interaction and stage in the lifecycle.
Many prefer multiple options over a single channel.

Preferred Communications Channel Q: Would you want to receive information about a college or university via __________________? Source: Intelliworks LinkedIn Poll, January 2010 (n=100)

Email Preferred for Admissions Notifications Q: Would you want a college or university to contact you via __________________regarding your admissions status? Source: Intelliworks LinkedIn Poll, January 2010 (n=100)

The Takeaway?
Let them find you!
97% of students begin their search online. (Source: Stamats)
Invest in search and converting leads once they hit your Web site.
Once they’ve found you, engage them on their turf…email and social media.
DON’T SPAM

http://blog.intelliworks.com	47
http://www.intelliworks.com	6
http://www.slideshare.net	4
http://intelliworks.ehclients.com	1

Enrollment Marketing Channel Preferences

by Intelliworks on Jan 20, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 58

Statistics

Enrollment Marketing Channel Preferences — Presentation Transcript