Enrollment Marketing Channel Preferences
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Enrollment Marketing Channel Preferences

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Channel preferences of college-aged students with respect to how they'd like to receive marketing and/or admissions information from colleges and universities.

Channel preferences of college-aged students with respect to how they'd like to receive marketing and/or admissions information from colleges and universities.

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Enrollment Marketing Channel Preferences Enrollment Marketing Channel Preferences Presentation Transcript

  • Channel Conflict?
    • Surveyed one hundred 18-24 year olds regarding their preferred communications channels when interacting with colleges and universities.
    • Opinions varied based on the level of interaction and stage in the lifecycle.
    • Many prefer multiple options over a single channel.
  • Preferred Communications Channel Q: Would you want to receive information about a college or university via __________________? Source: Intelliworks LinkedIn Poll, January 2010 (n=100)
  •  
  • Email Preferred for Admissions Notifications Q: Would you want a college or university to contact you via __________________regarding your admissions status? Source: Intelliworks LinkedIn Poll, January 2010 (n=100)
  • The Takeaway?
    • Let them find you!
    • 97% of students begin their search online. (Source: Stamats)
    • Invest in search and converting leads once they hit your Web site.
    • Once they’ve found you, engage them on their turf…email and social media.
    • DON’T SPAM