Everything You’ve Ever Wanted to Know about eMarketing<br />(But Were Afraid to Ask)<br />
Marketing System<br />
Purple Cow – SethGodin<br />“New media has become a synonym for ‘no budget’”<br />“We can no longer market directly to the...
Budget Line Increases VS Decreases<br />From Marketing Sherpa<br />
Significant Barriers to Adoption<br />From Marketing Sherpa<br />
Barriers to Adoption<br />Resources and Time<br />Control and Exposure<br />Lack of ROI – unknown benefits<br />
Survey Highlights<br />27 Colleges and Universities feared an inability to control the message, bad press and exposure<br ...
Facebook Basics<br />
Facebook in Higher Ed<br />Out of 220 respondents, 117 were members of Facebook<br />When asked if they used Facebook for ...
What’s on your mind?<br />
Facebook for Business – Ads<br />
Facebook Ads – Big Update!<br />
Facebook Connect<br />
Facebook Share<br />
Facebook for Business – Public Profiles<br />
Embed custom content with FBML<br />
You can’t measure New Media with Old Metrics<br />
Frequently Update and Measure<br />Embed pictures and photo gallery<br />Create videos and upload them to Facebook<br />Cr...
Measure Fan Size<br />
Measure Interactions<br />
Measure Quantity of Posts<br />
Measure Quality of Posts<br />
Measure Page Views<br />
Measure Media Consumption<br />
Measure Who’s Active<br />
Facebook for Educators – Best of the Best<br />Berkeley <br />William and Mary<br />Stanford<br />UCLA<br />University at ...
It’s time to ask...<br />David M Toth<br />David@WorkSmart-eMarketing.com<br />(216) 360 - 8107<br />
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eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask

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eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask

  1. 1. Everything You’ve Ever Wanted to Know about eMarketing<br />(But Were Afraid to Ask)<br />
  2. 2. Marketing System<br />
  3. 3. Purple Cow – SethGodin<br />“New media has become a synonym for ‘no budget’”<br />“We can no longer market directly to the masses” <br />
  4. 4. Budget Line Increases VS Decreases<br />From Marketing Sherpa<br />
  5. 5. Significant Barriers to Adoption<br />From Marketing Sherpa<br />
  6. 6. Barriers to Adoption<br />Resources and Time<br />Control and Exposure<br />Lack of ROI – unknown benefits<br />
  7. 7. Survey Highlights<br />27 Colleges and Universities feared an inability to control the message, bad press and exposure<br />26 Colleges and Universities listed a lack of time to learn and implement social media for marketing.<br />18 Colleges and Universities said they would have issues caused by old standards, policies, habits, culture, and existing processes.<br />
  8. 8. Facebook Basics<br />
  9. 9. Facebook in Higher Ed<br />Out of 220 respondents, 117 were members of Facebook<br />When asked if they used Facebook for the college, the number dropped to 64<br />64<br />156<br />
  10. 10. What’s on your mind?<br />
  11. 11. Facebook for Business – Ads<br />
  12. 12. Facebook Ads – Big Update!<br />
  13. 13. Facebook Connect<br />
  14. 14. Facebook Share<br />
  15. 15. Facebook for Business – Public Profiles<br />
  16. 16. Embed custom content with FBML<br />
  17. 17. You can’t measure New Media with Old Metrics<br />
  18. 18. Frequently Update and Measure<br />Embed pictures and photo gallery<br />Create videos and upload them to Facebook<br />Create and moderate interesting discussions<br />
  19. 19. Measure Fan Size<br />
  20. 20. Measure Interactions<br />
  21. 21. Measure Quantity of Posts<br />
  22. 22. Measure Quality of Posts<br />
  23. 23. Measure Page Views<br />
  24. 24. Measure Media Consumption<br />
  25. 25. Measure Who’s Active<br />
  26. 26. Facebook for Educators – Best of the Best<br />Berkeley <br />William and Mary<br />Stanford<br />UCLA<br />University at Albany<br />University of Michigan<br />Michigan State<br />
  27. 27. It’s time to ask...<br />David M Toth<br />David@WorkSmart-eMarketing.com<br />(216) 360 - 8107<br />

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