Purple Cow – SethGodin “New media has become a synonym for ‘no budget’” “We can no longer market directly to the masses”
Budget Line Increases VS Decreases From Marketing Sherpa
Significant Barriers to Adoption From Marketing Sherpa
Barriers to Adoption Resources and Time Control and Exposure Lack of ROI – unknown benefits
Survey Highlights 27 Colleges and Universities feared an inability to control the message, bad press and exposure 26 Colleges and Universities listed a lack of time to learn and implement social media for marketing. 18 Colleges and Universities said they would have issues caused by old standards, policies, habits, culture, and existing processes.