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eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask
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eMarketing Techniques: Everything You've Ever Wanted to Know about eMarketing But Were Afraid to Ask

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  • 1. Everything You’ve Ever Wanted to Know about eMarketing
    (But Were Afraid to Ask)
  • 2. Marketing System
  • 3. Purple Cow – SethGodin
    “New media has become a synonym for ‘no budget’”
    “We can no longer market directly to the masses”
  • 4. Budget Line Increases VS Decreases
    From Marketing Sherpa
  • 5. Significant Barriers to Adoption
    From Marketing Sherpa
  • 6. Barriers to Adoption
    Resources and Time
    Control and Exposure
    Lack of ROI – unknown benefits
  • 7. Survey Highlights
    27 Colleges and Universities feared an inability to control the message, bad press and exposure
    26 Colleges and Universities listed a lack of time to learn and implement social media for marketing.
    18 Colleges and Universities said they would have issues caused by old standards, policies, habits, culture, and existing processes.
  • 8. Facebook Basics
  • 9. Facebook in Higher Ed
    Out of 220 respondents, 117 were members of Facebook
    When asked if they used Facebook for the college, the number dropped to 64
    64
    156
  • 10. What’s on your mind?
  • 11. Facebook for Business – Ads
  • 12. Facebook Ads – Big Update!
  • 13. Facebook Connect
  • 14. Facebook Share
  • 15. Facebook for Business – Public Profiles
  • 16. Embed custom content with FBML
  • 17. You can’t measure New Media with Old Metrics
  • 18. Frequently Update and Measure
    Embed pictures and photo gallery
    Create videos and upload them to Facebook
    Create and moderate interesting discussions
  • 19. Measure Fan Size
  • 20. Measure Interactions
  • 21. Measure Quantity of Posts
  • 22. Measure Quality of Posts
  • 23. Measure Page Views
  • 24. Measure Media Consumption
  • 25. Measure Who’s Active
  • 26. Facebook for Educators – Best of the Best
    Berkeley
    William and Mary
    Stanford
    UCLA
    University at Albany
    University of Michigan
    Michigan State
  • 27. It’s time to ask...
    David M Toth
    David@WorkSmart-eMarketing.com
    (216) 360 - 8107

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