Stephanie Platteter, Consultant, DemandEngine, Director of Marketing, University of Minnesota
While many enrollment marketers have been content to batch and blast endless streams of messaging, students are demanding more relevant communication. Enrollment marketers haven’t had much impetus to clean up their email marketing approach … until now. Discover the best and worst email practices of colleges and universities today. Learn to plan your email marketing efforts in a way that engages prospective students and cultivates their interest through to enrollment.