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Marketing After Lean: Operationalizing Big Thinking
 

Marketing After Lean: Operationalizing Big Thinking

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Transform your marketing efforts and take your company from fledgling lean startup to a process-driven company. Slides taken from a class taught by Joe Chernov, VP of Marketing at Kinvey, and Elle ...

Transform your marketing efforts and take your company from fledgling lean startup to a process-driven company. Slides taken from a class taught by Joe Chernov, VP of Marketing at Kinvey, and Elle Woulfe, VP of Marketing at Backupify. Learn more from the experts by visiting http://intelligent.ly/learn

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    Marketing After Lean: Operationalizing Big Thinking Marketing After Lean: Operationalizing Big Thinking Presentation Transcript

    • From lean to machineMarketing your wayfrom lean startup togrowth companyA Backupify & Kinvey collaboration
    • MachineOperational & ScaleLeanExperimentation & Hustle
    • “Building community” becomes “scaling community”“Driving trial” becomes “driving revenue”“Brand” gives way to “demand”
    • Tip 1Ask, “What if time and resources weren’t anissue?” Then do exactly that
    • What to watch out for ...
    • Sign you’ve arrivedYou shift from reporting on activities tomeasuring results
    • Tip 2Remember: Not everyone wants to see yourbaby picturesStartupIT’S A STARTUP!
    • What to watch out for ...numbers
    • Sign you’ve arrived
    • Tip 3Don’t hire an athlete if you need a pitcher
    • What to watch out for ...marketing”
    • Sign you’ve arrivedout of the pool)
    • Tip 4Resist the urge to design a bicycle shed
    • What to watch out for ...and overly analyticaldoing, not what needs to get done
    • Sign you’ve crossedto execute on it
    • How 5Are you SURE that wasn’tthe correct building?SCHEDULED FORDEMOLITION
    • What to watch out for ...
    • Sign you’ve arrivedYou’re comfortable with some amount of
    • Tip 6
    • What to watch out for ...always didlatent demand
    • Sign you’ve arrivedYou’re executing on plan to be the company you
    • Tip 7Breaking: Startup X gets a$1billion ValuationThe path of the righteous man is beset on all sides bythe iniquities of the selfish and the tyranny of evil men.Blessed is he who, in the name of charity and good will,shepherds the weak through the valley of darkness, forhe is truly his brothers keeper and the finder of lost
    • What to watch out for ...
    • Sign you’ve arrivedYou are nimble as a newsroom